Today we're celebrating International Women's Day!  We aspire to empower women every day through uplifting beauty routines and the entrepreneurial legacy of our founder and CEO Anastasia Soare. “When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women.”  “When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered. This year’s International Women’s Day theme, ‘Accelerate Action,’ speaks to my journey—and to all of you chasing your dreams. It’s a reminder to take bold steps, lift each other up, and push for change. Together, we can create a world where every woman’s potential knows no limits. Let’s take action, together.”      As a woman-founded company, our admiration and respect for women is woven into everything we do. We are so proud of the company and communities we have built to uplift women everywhere, spark moments of joy, and share opportunities. Join us in celebrating International Women’s Day with these limited-edition bundles inspired by you!  Shop The Sets   Power Brows    3 empowering essentials for your every move.   Volumizing Tinted Brow Gel Brow Freeze® Gel Brow Wiz®    Power Icons    6 empowering essentials to elevate your personal look.  Impeccable Foundation Brow Wiz® Stick Blush Lip Velvet   Lip Liner Spice Mini Eyeshadow Palette   Power Face    4 empowering essentials for glam on-the-go. Beauty Balm Lash Sculpt Mascara Brow Freeze® Gel Lip Gloss    Power Lips    3 essentials for statement-making lips.  Lip Velvet Lip Gloss Lip Liner 

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A blended and blurred look is where makeup has invisibly melted seamlessly into your skin, creating a smooth, even finish where imperfections, lines and texture have disappeared. It’s a wonderfully natural-looking “soft focus” appearance that is always appealing, always flattering. And it’s surprisingly easy to create, if you know how. The key is new Impeccable Blurring Second-Skin Matte Foundation from Anastasia Beverly Hills.    Step1: Prime Start by prepping your skin with your favorite skincare or primer. (If you have dry skin, we recommend making our Hydrating Oil part of your routine.) Then apply 1-2 pumps of Impeccable Blurring Second-Skin Matte Foundation, starting in the center of your face and working outward. Blend with A30 Pro Brush in circular motions to a seamless finish. Focus on desired areas to build coverage, using pressing motions to massage the product into your skin. Step 2: Perfect Next, let’s brighten and conceal any visible imperfections with Magic Touch Concealer. Using the wand, apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. To cover blemishes, select the shade closest to your natural skin tone. To neutralize redness, select a shade with a golden undertone. Step 3: Set Finally, set your new look with Impeccable 24HR Blurring Matte Setting Spray to blur and mattify for a long-wearing finish. Shake the bottle before use. Hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. (Be sure to keep it out of your eyes!) For an extra locked-in look, finish with Loose Setting Powder – this lightweight, silky formula is wonderfully blendable and sets makeup with a smooth, matte finish.

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It’s easy to achieve a smooth, flawless-looking complexion when you know the proper techniques – just follow these tips from Anastasia Beverly Hills. Even if you have skin that sometimes looks oily or greasy, the blurred and matte complexion look is ideal for all skin types, with medium to full coverage to blur and conceal imperfections. Step 1: Perfect First, let’s blur and perfect your complexion with our new Impeccable Blurring Second-Skin Matte Foundation for flawless-looking skin. Use 1 to 2 pumps of this liquid foundation and apply, starting in the center of the face and working outwards. The A30 Pro Brush is best for this. Blend in circular motions for a seamless finish, and build using stippling motions to your desired coverage. If you have oily skin, pair with Loose Setting Powder for best results. Step 2: Brighten Next, we’ll brighten and conceal with Magic Touch Concealer. Select a shade that is one or two shades lighter than your foundation to brighten. Apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. Step 3: Finish Finally, let’s finish and intensify your look with Impeccable 24HR Blurring Setting Spray. Shake the bottle before use, then hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. Do be sure to keep it out of your eyes, of course. Add This Want more radiant color in your complexion? Blurring Serum Blush will add a nice flushed-from-within look while treating your face with skin-loving Niacinamide and Pomegranate Peels Extract.

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Who doesn’t love perfect-looking lips? Whether you tend to reach for matte or satin lipstick, you can elevate your pout with our gorgeous lip assortment. Just pair these ABH must-haves to create the perfect lip look, every time.  PREP + PRIME  Lip Primer  Lip Primer is a colorless, lightweight primer that hydrates, smooths and preps lips, creating the perfect canvas for any lip look.   LINE + SHAPE  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet-matte finish. Sharpen to a fine tip with the 3-in-1 Sharpener.    FILL + COLOR  Matte & Satin Lipstick deliver full-pigment color in one swipe. The soft, smooth formulas provide comfortable wearability and the precise bullet shape glides onto lips effortlessly.     APPLY + BLEND  Brush 20   Brush 20 is a flat-shaped brush with firm, synthetic fibers ideal for applying and blending lip products with precision.   HIGHLIGHT + PERFECT  Magic Touch Concealer Multi-task Magic Touch Concealer to highlight and emphasize the lip. The creamy, medium to-full-coverage formula can be used to perfect the shape and highlight the center of the lip for a fuller-looking effect.    HIGH-SHINE FINISH  Lip Gloss Lip Gloss delivers glass-like shine instantly and gives the effect of smooth and fuller-looking lips. Achieve shine you can’t resist in one swipe with formulas that provide non-sticky, comfortable wear. 

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Dreaming of the perfect lip product that elevates every look? You must be dreaming in velvet – Lip Velvet, that is – the best-selling lip mousse that brings on weightless, true-matte color and cushioned, comfortable wear. Get your full, fabulous lip routine down with these ABH essentials designed to create the perfect pout, every time.     Line + Shape  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet matte finish. Pro tip: Sharpen to a fine tip with our 3-in-1 Sharpener.     FILL + COLOR   Lip Velvet Lip Velvet delivers full-pigment, true-matte color in one swipe. The mousse formula delivers cushioned wearability, with seamless application for a smooth finish.   LIFT + DEFINE   Magic Touch Concealer Finish with multi-tasking Magic Touch Concealer to highlight and perfect your final look. The creamy formula can be used to perfect the shape, create a lifted effect or highlight the center of the lip for an ombré effect. 

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Want sculpted, well-defined lips that make an impression? In this comprehensive guide, we’ll unveil expert tips and techniques to help you achieve sculpted-looking lips that will leave everyone in awe.    The Art of Lip Contouring  Using Lip Liner strategically, you can refine your lip shape and create the illusion of more defined and sculpted lips.   Begin by selecting a lip liner that matches your natural lip color or the shade of lipstick you plan to wear. Next, outline your lips, following your natural lip shape. To create the appearance of fuller lips, slightly overline the outer corners of your upper lip, and fill in your lips with the lip liner to create a seamless base for your lipstick.   Our Lip Liners are highly pigmented and glide on smoothly, allowing you to define and shape your lips with precision. The creamy formula ensures long-lasting wear, preventing your lip color from bleeding or feathering.  Create Your Sculpted Lip Look  After contouring the lip, you can add extra depth and dimension with few clever makeup tricks. It’s all about creating the subtle illusion of fuller, more defined lips. Here are some of our favorite tips for that sculpted look:     1. Define with Lip Velvet:   Lip Velvet is essential for creating a sculpted lip look. This creamy, long-wearing formula glides on effortlessly and dries to a comfortable matte finish. Its highly pigmented color allows you to define and shape your lips with precision, and sets seamlessly with your contoured lip liner.    2. Accentuating the Cupid's Bow with Highlighter:   To make your sculpted look really pop, apply a touch of highlighter using Glow Seeker Highlighter shade Sun Idol to the cupid's bow. The light-reflecting finish will draw attention to this area, creating the illusion of a more defined and sculpted lip shape.    3. Play with Pigment and Shading:   Another way to create the illusion of sculpted lips is by using additional lip color and shading. For example, apply a slightly darker shade of Matte & Satin Lipstick to the outer corners of your lips and blend it towards the center. This will create a shadow effect, making your lips appear more plump and sculpted.    Don’t Forget To Prep & Set Lip Primer   To avoid smudging and feathering, it's important to apply your lip products with care. Start by exfoliating your lips to create a smooth canvas. Then, apply a thin layer of Lip Primer to moisturize and prep your lips.   To further enhance the longevity of your lip color, blot your lips with a tissue and reapply a second coat. This will help set the lipstick and prevent it from transferring or fading throughout the day. You can also fill in your pout with lip liner after applying Lip Primer to create a more pigmented base to work with.   

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Wondering how to get fuller-looking lips? Whether you have naturally thin lips or want to enhance your pout, we have pro techniques and fan-favorite products to make your lips look flawless. Read on to explore some methods to help achieve the appearance of fuller lips.    Prepping Your Lips  Before applying any lip products, it's essential to properly prep your lips to create a soft, comfortable base for your fuller-looking pout. Here are three crucial steps to follow:  1. Exfoliate:   Exfoliation is a key step to help remove dry, flaky skin and create a smooth canvas for your lip products. Use a gentle lip scrub or a homemade mixture of sugar and honey to massage your lips in circular motions. Rinse off the scrub and pat your lips dry.  2. Moisturize:   It's vital to moisturize your lips to keep them hydrated and plump. Apply a lip balm or lip conditioner containing nourishing ingredients like shea butter or jojoba oil. This will soften your lips and prevent them from drying out throughout the day.  3. Lip Primer:   To enhance the longevity and vibrancy of your lip look, consider using a Lip Primer. It creates a smooth base for your lip products and helps prevent feathering or bleeding. Apply a thin layer of the primer onto your lips and allow it to set for a minute before applying your lipstick or lip gloss.    Creating the Illusion of Fuller Lips  Choosing the right lip liner shade: Using a Lip Liner is one of the easiest ways to create fuller-looking lips. Choose a lip liner shade that closely matches your natural lip color to create a seamless base for your lipstick and prevent noticeable lines. For an enhanced fullness, opt for a slightly darker shade than your natural lip color.  Overlining your lips:   Overlining involves drawing slightly outside your natural lip line to create the illusion of fuller lips. Start with a lip liner that will match your chosen lipstick shade. Begin at the center of your upper lip and carefully draw a line just above your natural lip line. Extend the line towards the corners of your mouth, keeping it subtle and natural-looking. Repeat the process on your lower lip. Gently blend the lip liner with a lip brush or your fingertip for a seamless finish.  Applying a matte lipstick:   Matte lipsticks can work wonders in creating the illusion of fuller lips. The flat finish helps minimize any shine or reflection that can make your lips appear smaller. Choose a shade that complements your skin tone and apply it evenly across your lips. For an added touch, dab a small amount of highlighter on the center of your upper and lower lip. This will catch the light and create a subtle plumping effect

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  Ready to embrace the iconic '90s lip look? Whether you’re aiming for a grunge-inspired dark lip or a vibrant pop of color, Anastasia Beverly Hills has the perfect lip products to help you achieve that quintessential '90s pout. From matte liquid lipsticks to creamy formulas, our range offers shades and finishes ideal for recreating your favorites.  Choose Your Products  Lip Liner, Lip Gloss, Lip Velvet  The key to an authentic '90s lip is a brown lip liner. Our Lip Liner delivers creamy, easy-to-apply lining for precise and long-lasting lip shape (perfect for your nostalgic new look). Next, lock in your lip color with a complimentary shade of Lip Velvet. It delivers a long-wearing, high-pigment formula in beautiful shades for that perfect ‘90s matte finish. And don’t forget gloss! For added shine, swipe on a touch of gloss. Our Lip Glosses offer high shine without stickiness, moisturizing your lips while adding a plumping effect for a fuller pout.  Sculpt Your Lips  Lip Liner  Overlined lips and a defined Cupid’s bow are key to achieving that full looking '90s pout. First, choose a lip liner that matches your natural lip color or your lipstick shade. Start at the center of your Cupid’s bow and outline your upper lip, slightly extending the line just outside your natural shape for a fuller look. Repeat on your lower lip, ensuring symmetry. To avoid a harsh look, gently blend your lip liner with a lip brush or fingertip to soften edges.  For your defined Cupid’s bow, draw an “X” on your Cupid’s bow with your lip liner, then connect the lines by drawing a smooth curve along your upper lip's natural contour. This technique enhances your lips’ shape for a striking, glamorous look.  Finishing Touches Highlighter  A lip brush allows for precise application and a clean, defined lip line. Start by outlining your lips with the brush, then fill in the color for a flawless finish. To give your '90s lip look a subtle glow, apply a small amount of highlighter to the center of your lips. This technique creates the illusion of fuller lips and adds dimension to your makeup. Finally, after applying lipstick, set the color for longevity. Blot your lips with a tissue to remove excess product, then dust a light layer of translucent powder over your lips to mattify and extend wear. 

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