Today we're celebrating International Women's Day!  We aspire to empower women every day through uplifting beauty routines and the entrepreneurial legacy of our founder and CEO Anastasia Soare. “When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women.”  “When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered. This year’s International Women’s Day theme, ‘Accelerate Action,’ speaks to my journey—and to all of you chasing your dreams. It’s a reminder to take bold steps, lift each other up, and push for change. Together, we can create a world where every woman’s potential knows no limits. Let’s take action, together.”      As a woman-founded company, our admiration and respect for women is woven into everything we do. We are so proud of the company and communities we have built to uplift women everywhere, spark moments of joy, and share opportunities. Join us in celebrating International Women’s Day with these limited-edition bundles inspired by you!  Shop The Sets   Power Brows    3 empowering essentials for your every move.   Volumizing Tinted Brow Gel Brow Freeze® Gel Brow Wiz®    Power Icons    6 empowering essentials to elevate your personal look.  Impeccable Foundation Brow Wiz® Stick Blush Lip Velvet   Lip Liner Spice Mini Eyeshadow Palette   Power Face    4 empowering essentials for glam on-the-go. Beauty Balm Lash Sculpt Mascara Brow Freeze® Gel Lip Gloss    Power Lips    3 essentials for statement-making lips.  Lip Velvet Lip Gloss Lip Liner 

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Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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Do you have coarse, curly or wiry brows? If so, then this tutorial is for you! Anastasia Beverly Hills is here to show you how to tame and groom unruly hairs – so you get the perfect brows you’ve always wanted.  Step 1 First, fill in any sparse areas in your brows with Brow Wiz®. This retractable eyebrow pencil is great for this purpose; just sketch in hair-like strokes where you need them. After applying your strokes, blend with the Brow Wiz® spoolie end for a natural-looking finish. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Use the long bristle comb to separate hair, then use the side of the applicator to tame particularly unruly hairs.

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  Anastasia believes that everyone should have the perfect brows they’ve always wanted. If you’re someone who wants more shape, fullness and lift in your brows, this is the how-to tutorial for you! Step 1 Starting at the arch, fill in the brow with Perfect Brow Pencil. Use light pressure for a natural look, and work in the direction of your hair growth. Then fill lightly in the front and blend with the spoolie brush. Pro tip: Warm the tip of your Perfect Brow Pencil on the back of your hand before applying. Step 2 Shake Brow Pen before use, then apply hair-like strokes in sparse areas. Again, use light pressure and work in the direction of your hair growth. Let it dry for 20 seconds before proceeding to the final step. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. Use the long bristle comb to separate and tame hair, then use the short bristle comb to shape and sculpt hairs into place. For a laminated look, use the side of the applicator to lay brow hair down seamlessly.

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Our latest breakthrough for brows is the result of five years of development, aimed at one goal: how to help you achieve perfect eyebrows instantly, anywhere, anytime. And with our new Volumizing Tinted Brow Gel, we’ve done it! We truly believe this is going to be your next favorite brow product. Read on to find out why we’re so excited.  Turn Up The Volume A good place to start would be the first word in the name “Volumizing Tinted Brow Gel” – this product instantly imparts a truly amazing fullness as you apply it. The key is the gel’s mousse-like texture, which goes on weightlessly as it coats each hair, yet remains buildable and blendable before setting. And once it’s set, it lasts! Up to 24 hours in fact, thanks to the product’s water-resistant, long-wearing formula. Glorious Color  The next thing to know about Volumizing Tinted Brow Gel is how wonderful the color is. We’re talking natural-looking color that goes on instantly and stays true as it blends and sets. The product comes in 9 shades covering the whole range from cool to neutral to warm tones. That means you can also use it to cover up those gray hairs, or color-correct your eyebrows to achieve the perfect look. Goes On So Easy Although we know you’ll immediately appreciate the incredible volume and color, there’s one smaller detail to Volumizing Tinted Brow Gel that deserves attention because it’s easy to overlook. Call us over-thinkers if you want, but we’re obsessed with the brush! It’s custom-designed specifically to help everyone achieve fantastic results – easy to grip and use, perfect for using on the go. It’s a friendly brush for beginners and a precision tool for experts. The design features two bristle lengths to give you versatility in how you style your brows. Long bristles coat each hair, adding tint and volume from root to tip. Short bristles coat the skin to add extra detail and definition. This versatility makes it especially great for those with fine, light-colored or patchy brows. So to sum up – Volumizing Tinted Brow Gel is a breakthrough because of its volume, color, and ease of application. Put it all together and you can understand why we’re over the moon for it. Better yet, put it on your eyebrows and experience it for yourself.    Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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Volumizing Tinted Brow Gel is a breakthrough new product that gives you perfect eyebrows instantly, anywhere, anytime. And best of all, it’s easy to use. The key is the custom-designed brush with two separate bristle lengths. Here’s how to put that to work. Step 1: Tint & Volumize  Be sure to wipe off excess product before you begin! Use the brush’s long bristle side to coat the hairs in your brow and create desired color and volume. Start at the highest point of the brow, then work towards the end. Apply the remaining product on the brush to the front of the brow, then blend throughout. Step 2: Detail & Define Next use the brush’s short bristle side to coat the skin, adding definition to your brows and extra detail in patchy areas. After application, let dry for 20 seconds before blending or layering additional product. Pro Tips To use Volumizing Tinted Brow Gel like a professional and achieve the very best results: Use light pressure when applying to brow hair. Backcomb to build volume. Use Auburn shade to color-correct brows with ashy undertones.   Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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Anytime we introduce something new, it’s natural for ABH fans to ask, “What makes this one different from your other products?” Today, we want to help you understand the differences between our new Volumizing Tinted Brow Gel and our already-existing, very-popular DIPBROW® Gel. Both gels are designed to help anyone with sparse, light-colored or patchy eyebrows achieve amazing fullness and volume with long-lasting results. And both come from the #1 brand for brows. So when might you use one or the other? Read on! Volumizing Tinted Brow Gel Our newest addition is ideal for creating natural-looking color and fullness as you apply it. The key is the gel’s mousse-like texture, which goes on weightlessly as it coats each hair. The custom-designed precision brush has two bristle lengths making it easy to use for great results! Formula: Mousse-like texture Better at: Adding natural color and volume Special case uses: Light-colored, fine, patchy & gray brows Lasts up to: 24 hours Skill level needed: Brow beginners Available in: 9 shades DIPBROW® Gel This gel is a highly pigmented liquid gel that’s terrific when filling in sparse areas. The pine-cone brush is great for precision and fine detail – but it takes a little more skill to use.  Formula: Liquid texture Better at: Adding pigmented color and filling sparse areas Special case uses: Sparse, light-colored, patchy, micro-bladed brows Lasts up to: 12 hours Skill level needed: Intermediate and pro users Available in: 11 shades   Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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