Today we're celebrating International Women's Day!  We aspire to empower women every day through uplifting beauty routines and the entrepreneurial legacy of our founder and CEO Anastasia Soare. “When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women.”  “When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered. This year’s International Women’s Day theme, ‘Accelerate Action,’ speaks to my journey—and to all of you chasing your dreams. It’s a reminder to take bold steps, lift each other up, and push for change. Together, we can create a world where every woman’s potential knows no limits. Let’s take action, together.”      As a woman-founded company, our admiration and respect for women is woven into everything we do. We are so proud of the company and communities we have built to uplift women everywhere, spark moments of joy, and share opportunities. Join us in celebrating International Women’s Day with these limited-edition bundles inspired by you!  Shop The Sets   Power Brows    3 empowering essentials for your every move.   Volumizing Tinted Brow Gel Brow Freeze® Gel Brow Wiz®    Power Icons    6 empowering essentials to elevate your personal look.  Impeccable Foundation Brow Wiz® Stick Blush Lip Velvet   Lip Liner Spice Mini Eyeshadow Palette   Power Face    4 empowering essentials for glam on-the-go. Beauty Balm Lash Sculpt Mascara Brow Freeze® Gel Lip Gloss    Power Lips    3 essentials for statement-making lips.  Lip Velvet Lip Gloss Lip Liner 

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It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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Do your brows lack shape and definition? Maybe there’s just not a lot of there there to work with. But Anastasia believes everyone deserves perfect brows – and you are no exception. With this how-to, we’ll show you how to whip those sparse, shapeless brows into beautiful shape. Step 1 For best results with sparse and shapeless brows, our Eyebrow Stencils will help you achieve perfectly balanced, symmetrical results every time. There are five stencils in the set, so you’ll want to use Anastasia’s patented Golden Ratio® shaping technique to make sure you’re working with the right stencil for your face. Find the stencil you need, then apply Brow Primer to your brow to get ready for the next step. Step 2 Line up the stencil on the three points of the Golden Ratio, making sure the black bar is parallel to the ground. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Your brows should already be looking really good! But if you still have some sparse spots to take care of, grab some Brow Wiz®. This brow pencil is great for adding definition and detail. Starting at the highest point of your brow, sketch in hair-like strokes in the direction of your natural hair growth.  Work toward the end of your eyebrow, blending with the spoolie brush as you go for natural-looking results. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without leaving residue behind, giving brows a fuller-looking appearance. The last step: admire your dream brows!

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  What’s one of the hottest trends going right now? Brow lamination is an extremely popular, semi-permanent cosmetic procedure that straightens and sets eyebrows to create a fuller, more defined look. It’s sometimes called an “eyebrow perm.”  But did you know that you can achieve much the same effect for a night out with products from Anastasia Beverly Hills? The laminated brow look isn’t difficult to master or expensive to maintain – anyone can do it! All you need is to follow three simple steps and use these product recommendations. STEP 1: FILL Brow Powder Duo Use Brow Powder Duo and Brush 7B to softly fill and define your eyebrows. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade in the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend with the spoolie brush as you go for a soft, natural-looking finish.  For best results, consider prepping with Brow Primer before applying Brow Powder Duo. One swipe of this colorless wax pencil will adhere the powder to the skin and hair for a seamless application.   STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas. Start by applying Brow Pen at the highest point of the brow and work toward the end of the brow, then lightly etch through the front. If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 3: FINISH Brow Freeze® Gel Finally, let’s laminate and lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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Shopping for a new foundation? Sometimes it can feel overwhelming when you’re considering factors like your skin type, the amount of coverage you need, and what shade to go with. The important thing to keep in mind: Anastasia Beverly Hills has you covered! Our complete complexion lineup includes three stellar product lines: new Impeccable Blurring Second-Skin Matte Foundation, Luminous Foundation, and Beauty Balm Serum Boosted Skin Tint. Each one is great for particular applications, and each one is cruelty-free and vegan, of course. We’ll help you find the one that’s right for you! A good place to start is by considering what coverage level you need. Light coverage will let your freckles (and your imperfections) show through. Medium coverage will give your skin an airbrushed look. Full coverage is what you want to mask redness or acne scarring. With that in mind, we can go to your product choices. Impeccable Blurring Second-Skin Matte Foundation For medium to full coverage that leaves a natural-looking, velvet-matte finish, choose our newest liquid foundation. It features Precision Blur Technology to hydrate, control oil, and diffuse away pores, fine lines and wrinkles. And it positively glides on, effortlessly blending and blurring to perfection while leaving a breathable, second-skin feel. Water-resistant and long-wearing up to 12 hours, this foundation promises flawless-looking, impeccably perfect skin – just like the name says! Ideal for: Natural to glam makeup Coverage: Medium to full Finish: Soft-matte, blurring, skin-like finish Benefits: Blurs, plumps, moisturizes, masks discoloration, wears long Available in: 25 shades Luminous Foundation For medium coverage, this water-resistant liquid foundation creates a luminous, natural-looking finish. The radiant formula delivers long-wearing coverage, yet it feels weightless and looks ultra-fresh. In fact, it looks so great on its own, there's no need to set with a powder. And with 49 shades across five categories and three undertones to choose from, you’re sure to find a perfect match. Ideal for: Luminous, “barely there” makeup Coverage: Medium Finish: Radiant, natural-looking finish Benefits: Blurs, masks discoloration, wears long Available in: 49 shades Beauty Balm Serum Boosted Skin Tint For sheer to light coverage, consider this first-of-its-kind skin tint – an Allure 2024 Best of Beauty winner for Best Stick Foundation! Packed with 8 skin-loving ingredients, it delivers a natural-looking, glowy finish and serious care! Versatile and easy to apply, Beauty Balm features a luxuriously silky texture that’s weightless and blends seamlessly. Ideal for: “No makeup” makeup Coverage: Sheer to light Finish: Hydrating, glowing finish Benefits: Hydrates, plumps, smooths Available in: 16 shades  Dewy vs. Matte Setting Spray If you love using a setting spray with your foundation, we have just what you need for locking in both matte and dewy looks. Set your looks for longer with the natural, radiant finishes you love! Impeccable Setting Spray Our new setting spray delivers a natural-looking velvet-smooth matte finish with a beautiful, blurred effect – while giving your skin an instantly refreshing dose of hydration. It locks in makeup for up to 24 hours, so you can use it to diffuse pores, wrinkles and texture all day.  Impeccable Setting Spray is our innovative long-wear makeup veil that controls oil and shine for your most impeccable complexion yet! Finish: Matte Ideal for: Oily skin Benefits: Hydrating, blurring, matte finish, 24-hour wear Scent: Yuzu ginger Dewy Set Setting Spray Our existing setting spray seamlessly blends and sets makeup with a radiant, dewy finish. It’s gentle and ideal for use with dry skin. The water-based formula goes on weightlessly, leaving your skin feeling smooth and refreshed. You can use it before applying makeup as a prep, or after applying makeup to set it in place. Finish: Dewy Ideal for: Dry skin Benefits: Hydrating Scent: Coconut-vanilla

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It’s a look that’s in high demand: a natural-looking complexion that appears smooth and even, naturally plump and moisturized. Now you can look this fresh, flawless and radiant with effortless “no makeup”  appeal and a second-skin finish. The hydrated and blurred complexion look is a great look for everyone - especially those with dry skin - and best of all, it’s easy to achieve. Step 1: Perfect We’ll start by evening out your complexion with a sheer-to-light coverage of Beauty Balm Serum Boosted Skin Tint. This skin-loving tint will add a subtle glow to your look. Apply directly to your bare skin, starting in the center of the face and blending outwards with your fingertips. Use pressing motions to build coverage in desired areas.  Step 2: Warm Next, let’s add a little warmth and definition with Cream Bronzer. Use A30 Pro Brush to gently pick up a small amount of product and apply it using light pressure to your cheekbones, temples, forehead and jawline. Use pressing motions to deposit color and circular motions to blend and diffuse. Step 3: Radiate & Blur  Finally, add a natural-looking flush of color with Blurring Serum Blush – which also treats your face with skin-loving niacinamide and pomegranate peels extract! Apply it directly to your cheeks; one dot is enough for a natural flush, two or three dots will give you more color intensity. Blend with your fingertips using gentle pressing motions and build to your desired finish. COMPLETE THE LOOK Since this look is all about “no makeup makeup,” you’ll want to complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows! Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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