A new era of natural-looking, flawless-appearing skin is here with the launch of the Impeccable line –blurring matte foundation and setting spray from Anastasia Beverly Hills. These two products will have you looking impeccably perfect all day long! Here’s what you need to know about them. The  Foundation WHAT IS IT? Impeccable Blurring Second-Skin Matte Foundation is medium to full coverage makeup that provides natural-looking perfect skin with a soft, velvet-matte finish. Matte meets hydration through an innovative formula that blurs, fine lines and wrinkles with a weightless, velvety-skin feel. It seamlessly glides on to skin, builds easily and blends effortlessly. This foundation is water-resistant and long-wearing, lasting up to 12 hours.   WHAT'S IN IT? This innovative formula features Precision Blur Technology that blurs pores and wrinkles, controls oil, masks imperfections, and hydrates with a second-skin effect. Key ingredients inside this technology include hyaluronic acid to provide moisture and a plumping effect, bixa orellana to help blur pores and imperfections, and phytoglycogen to boost collagen and help deliver youthful-looking, radiant skin. And here’s what’s not inside – Impeccable Blurring Second-Skin Matte Foundation is free of phthalates, mineral oil, talc, silicones, parabens, oil and fragrance. It’s vegan and cruelty-free as well. WHY WILL YOU LOVE IT? The medium to full coverage formula melts into skin and effortlessly blends and builds to perfection for an undetectable, weightless feel. Your skin has never looked better.  And testing results agree!  In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and makes their skin look more even without looking oily or shiny. The Setting Spray WHAT IS IT? Impeccable Setting Spray locks in velvety-matte, silky-smooth makeup for up to 24 hours. This luxuriously lightweight veil delivers a natural, skin-like finish while giving your skin a dose of hydration and a beautiful blurred effect. It diffuses the appearance of pores, fine lines and wrinkles while keeping makeup in place all day. WHAT'S IN IT? Impeccable Setting Spray features a blurring, non-drying formula for a hydrated, natural-looking finish. It has a pleasant yuzu and ginger scent, while being free of phthalates, mineral oil, talc, silicones, sulfates, parabens and oil. It is vegan and cruelty-free. WHY WILL YOU LOVE IT? Simply spray on and reveal your most impeccable complexion yet! This long-lasting setting spray instantly controls shine and blurs pores while preventing your makeup from fading or settling. In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and discoloration, makes their skin look matte and shine-free, and feels fresh and comfortable to wear.

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Shopping for a new foundation? Sometimes it can feel overwhelming when you’re considering factors like your skin type, the amount of coverage you need, and what shade to go with. The important thing to keep in mind: Anastasia Beverly Hills has you covered! Our complete complexion lineup includes three stellar product lines: new Impeccable Blurring Second-Skin Matte Foundation, Luminous Foundation, and Beauty Balm Serum Boosted Skin Tint. Each one is great for particular applications, and each one is cruelty-free and vegan, of course. We’ll help you find the one that’s right for you! A good place to start is by considering what coverage level you need. Light coverage will let your freckles (and your imperfections) show through. Medium coverage will give your skin an airbrushed look. Full coverage is what you want to mask redness or acne scarring. With that in mind, we can go to your product choices. Impeccable Blurring Second-Skin Matte Foundation For medium to full coverage that leaves a natural-looking, velvet-matte finish, choose our newest liquid foundation. It features Precision Blur Technology to hydrate, control oil, and diffuse away pores, fine lines and wrinkles. And it positively glides on, effortlessly blending and blurring to perfection while leaving a breathable, second-skin feel. Water-resistant and long-wearing up to 12 hours, this foundation promises flawless-looking, impeccably perfect skin – just like the name says! Ideal for: Natural to glam makeup Coverage: Medium to full Finish: Soft-matte, blurring, skin-like finish Benefits: Blurs, plumps, moisturizes, masks discoloration, wears long Available in: 25 shades Luminous Foundation For medium coverage, this water-resistant liquid foundation creates a luminous, natural-looking finish. The radiant formula delivers long-wearing coverage, yet it feels weightless and looks ultra-fresh. In fact, it looks so great on its own, there's no need to set with a powder. And with 49 shades across five categories and three undertones to choose from, you’re sure to find a perfect match. Ideal for: Luminous, “barely there” makeup Coverage: Medium Finish: Radiant, natural-looking finish Benefits: Blurs, masks discoloration, wears long Available in: 49 shades Beauty Balm Serum Boosted Skin Tint For sheer to light coverage, consider this first-of-its-kind skin tint – an Allure 2024 Best of Beauty winner for Best Stick Foundation! Packed with 8 skin-loving ingredients, it delivers a natural-looking, glowy finish and serious care! Versatile and easy to apply, Beauty Balm features a luxuriously silky texture that’s weightless and blends seamlessly. Ideal for: “No makeup” makeup Coverage: Sheer to light Finish: Hydrating, glowing finish Benefits: Hydrates, plumps, smooths Available in: 16 shades  Dewy vs. Matte Setting Spray If you love using a setting spray with your foundation, we have just what you need for locking in both matte and dewy looks. Set your looks for longer with the natural, radiant finishes you love! Impeccable Setting Spray Our new setting spray delivers a natural-looking velvet-smooth matte finish with a beautiful, blurred effect – while giving your skin an instantly refreshing dose of hydration. It locks in makeup for up to 24 hours, so you can use it to diffuse pores, wrinkles and texture all day.  Impeccable Setting Spray is our innovative long-wear makeup veil that controls oil and shine for your most impeccable complexion yet! Finish: Matte Ideal for: Oily skin Benefits: Hydrating, blurring, matte finish, 24-hour wear Scent: Yuzu ginger Dewy Set Setting Spray Our existing setting spray seamlessly blends and sets makeup with a radiant, dewy finish. It’s gentle and ideal for use with dry skin. The water-based formula goes on weightlessly, leaving your skin feeling smooth and refreshed. You can use it before applying makeup as a prep, or after applying makeup to set it in place. Finish: Dewy Ideal for: Dry skin Benefits: Hydrating Scent: Coconut-vanilla

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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Especially this time of year, that bronzed, been-on-holiday look is highly coveted. Why not indulge yourself? Even when your plans are more staycation than vacation, you can achieve a wonderful sun-worshipping look with little effort and barely-there makeup. Step 1: Perfect First, we’ll brighten and conceal with Magic Touch Concealer. Using the wand, apply dots to the forehead, cheeks, nose and chin. Blend and diffuse using A30 Pro Brush. Use stippling motions to build coverage. Step 2: Warm  Next, add instant warmth and definition with Cream Bronzer. Use A30 Pro Brush to gently pick up a small amount of product and apply it using light pressure to your cheekbones, temples, forehead and jawline. Use pressing motions to deposit color and circular motions to blend and diffuse. Step 3: Radiate Finally, add a natural-looking flush of color with Blurring Serum Blush – while also treating your face with skin-loving niacinamide and pomegranate peels extract! Apply it directly to your cheeks; one dot is enough for a natural flush, two or three dots will give you more color intensity. Blend with your fingertips using gentle pressing motions and build to your desired finish. COMPLETE THE LOOK Since this look is all about “no makeup makeup,” you’ll want to complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows! Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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