If you have dry skin, you might have been frustrated in the past with getting brow pencils to grip to the skin and leave a mark. But Anastasia Beverly Hills is here to help! These tips will help you work with the skin you have to create brows you love. Step 1 Start by outlining the shape of your brow with Brow Wiz®, our award-winning eyebrow pencil. Then, apply hair-like strokes in sparse areas where needed. Blend with the spoolie brush for a natural-looking finish. Brow Wiz® features a wax pigment formula that glides on smooth and easy over dry skin, creating a buildable base for the next step. Step 2 Next, highlight and define your brow using Highlighting Duo Pencil. For the most natural look, apply the shimmer pencil tip first, from the arch of the brow to the end. Then apply the matte tip from the beginning of the brow to the end. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions. Blend with the spoolie end of Brush 20 for that natural-looking finish.  Step 3 Description: Finally, apply Clear Brow Gel in short, upward motions – about 5 to 6 times for each brow – to set color and hold hairs in place for a clean, polished finish. Plus, you’ll be glad to know Clear Brow Gel includes soothing chamomile as an ingredient to condition your brows!

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Do you have coarse, curly or wiry brows? If so, then this tutorial is for you! Anastasia Beverly Hills is here to show you how to tame and groom unruly hairs – so you get the perfect brows you’ve always wanted.  Step 1 First, fill in any sparse areas in your brows with Brow Wiz®. This retractable eyebrow pencil is great for this purpose; just sketch in hair-like strokes where you need them. After applying your strokes, blend with the Brow Wiz® spoolie end for a natural-looking finish.   Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.   Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Use the long bristle comb to separate hair, then use the side of the applicator to tame particularly unruly hairs.

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  Anastasia believes that everyone should have the perfect brows they’ve always wanted. If you’re someone who wants more shape, fullness and lift in your brows, this is the how-to tutorial for you! Step 1 Starting at the arch, fill in the brow with Perfect Brow Pencil. Use light pressure for a natural look, and work in the direction of your hair growth. Then fill lightly in the front and blend with the spoolie brush. Pro tip: Warm the tip of your Perfect Brow Pencil on the back of your hand before applying. Step 2 Shake Brow Pen before use, then apply hair-like strokes in sparse areas. Again, use light pressure and work in the direction of your hair growth. Let it dry for 20 seconds before proceeding to the final step. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. Use the long bristle comb to separate and tame hair, then use the short bristle comb to shape and sculpt hairs into place. For a laminated look, use the side of the applicator to lay brow hair down seamlessly.

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Do your brows lack shape and definition? Maybe there’s just not a lot of there there to work with. But Anastasia believes everyone deserves perfect brows – and you are no exception. With this how-to, we’ll show you how to whip those sparse, shapeless brows into beautiful shape. Step 1 For best results with sparse and shapeless brows, our Eyebrow Stencils will help you achieve perfectly balanced, symmetrical results every time. There are five stencils in the set, so you’ll want to use Anastasia’s patented Golden Ratio® shaping technique to make sure you’re working with the right stencil for your face. Find the stencil you need, then apply Brow Primer to your brow to get ready for the next step. Step 2 Line up the stencil on the three points of the Golden Ratio, making sure the black bar is parallel to the ground. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Your brows should already be looking really good! But if you still have some sparse spots to take care of, grab some Brow Wiz®. This brow pencil is great for adding definition and detail. Starting at the highest point of your brow, sketch in hair-like strokes in the direction of your natural hair growth.  Work toward the end of your eyebrow, blending with the spoolie brush as you go for natural-looking results. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without leaving residue behind, giving brows a fuller-looking appearance. The last step: admire your dream brows!

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Anastasia loves helping everyone create beautiful, perfect brows – but what if your brows don’t give you a lot to work with? If you are someone who has sparse or damaged brows, here’s how to restore them with natural-looking fullness. Step 1 Apply one swipe of Brow Primer across the entire brow, starting at the front and extending to the tail end. Use the spoolie end of Brush 7B to comb the product evenly through the hairs in preparation for the next step. Step 2 Next, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. Then apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Use Brow Pen to deal with remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without residue, giving brows a groomed, fuller-looking appearance.

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Do you have sparse brows, or downward growth that makes them difficult to style? It can be intimidating when you have eyebrows that won’t behave, but we’re here to help you fix them. Read on for the pro tips and products to get them into shape. Step 1 First, let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, we’ll use Brow Pen to address any remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 3 Finally, let’s lift and lock those brows with Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Apply using short, upward motions with firm-but-gentle pressure to keep those brows in place. 

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If you have oily skin, you may be experiencing makeup that blurs and fades. We’re here to help! These tips will help you create brows with long-lasting definition and a matte finish that stay put and true to color. Step 1 Brow styling like this calls for DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of it using Brush 12, moving the brush from side to side so you don’t pick up too much. Then, apply hair-like strokes to sparse areas in your brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Pro tip: Use the flat side of the gel applicator to lay brow hairs flat and create a laminated look.

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Do you have “barely there” brows? With fine or sparse hair, almost like peach fuzz? If you’re after glorious volume and fuller-looking brows, we’re here to help. Just follow these three easy steps and we’ll show you how to do it! Step 1 Let’s start by giving those fine brow hairs some depth and color. First, apply a small amount of Brow Primer across your brow. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 2 Next, for sparse areas, we’ll use DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of this product using Brush 12, moving the brush from side to side so you don’t pick up too much. Then apply hair-like strokes to sparse areas in your brow. Start at the highest point in your brow, then work toward the end. Use the remaining product on your brush to fill in the front of the brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 3 Finally, we’ll lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a nice-looking feathered effect for your brows.

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Of course, there’s absolutely nothing wrong with the light-colored brows nature gave you … but sometimes you might want them to be a little darker, deeper or more defined. This frames the face and draws attention to your beautiful eyes. We’re here to help you create the dream brows you desire. Step 1 Let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas, working in the direction of your hair growth. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, let’s add some gorgeous depth. Apply a darker-than-your-natural shade of Tinted Brow Gel in short, upward motions to set your brow in the color you want. Start at the arch of your brow and work toward the tail, then fill in the front of your brow using a small amount of product. This lightweight, full-pigment gel features light-reflecting pearls that add dimension to your new brows. Step 3 Finally, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.

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Did you know there’s a whole day dedicated to celebrating eyelashes and the impact they have on beauty routines everywhere? Since its origin in 2015, National Lash Day has become a moment for lash lovers to celebrate both natural and enhanced lashes, the little details that make our eyes pop and our confidence rise.   At Anastasia Beverly Hills, we’ve always believed that your eyes tell your story, and your lashes play a starring role. Whether you prefer subtle definition or dramatic volume, today is your reminder to love, elevate, and celebrate your lashes, because they’re more than just hair: they’re an expression of personality, mood, and style.   The Importance of Lashes (Beauty + Functionality)  Lashes do more than frame your eyes, they protect them, enhance your features, and give your makeup look its finishing touch. National Lash Day honors both the beauty and the purpose of lashes, reminding us just how impactful they are to every look, at every age.   How to Celebrate With ABH in 2026  Celebrate your lashes, however you choose to wear them. Here’s how we’re doing it this year:  Mascara Magic  Whether you’re after length, volume, or a look that bridges both, our mascaras are designed to enhance your natural lashes with ease. Lash Sculpt Lengthening & Volumizing Mascara: for dramatic length and buildable volume with every sweep.   Lash Brag® Volumizing Mascara: for bold, rich volume that steals the show.   Pick your vibe, lifted and fluttery, or intensely defined, and let your lashes do the talking. Condition & Amplify  Beautiful lashes start with care. Lash Genius® Conditioning Lash Serum blends nourishing ingredients into a lightweight, easy-use formula that helps lashes look fuller, softer, and more resilient over time, the perfect base for any mascara or lash look. False Lashes, When You Want Extra  For evening or glam moments, explore ABH’s versatile range of False Lashes, from naturally enhanced to full-glam dramatic styles, so you can choose the lash personality that best matches your mood. Lash Looks That Inspire Confidence  National Lash Day is more than a beauty holiday, it’s a reminder of how small rituals can create big confidence. Whether you’re enhancing your brows with Brow Genius® Conditioning Brow Serum, refining your look with Impeccable Foundation, or playing with color via our latest GLIDR Eyeshadow Sticks, beauty is about how you feel, bold, creative, and ready for anything. Lashes aren’t just an accessory, they’re an expression of who you are. Celebrate them proudly today, and every day. 

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This Valentine’s Day, beauty becomes a love language. From thoughtful essentials to statement-making palettes, our curated Valentine’s Day Gift Guide celebrates modern romance through artistry, innovation, and iconic formulation. Whether you’re gifting someone special, or indulging yourself, each piece is designed to be worn, loved, and remembered.  Gifts Under $20  Small gestures. Iconic impact.  Perfect for travel, subtle surprises, or thoughtful add-ons, these beauty essentials prove that luxury lives in the details.  Mini Brow Wiz® – The cult-favorite precision pencil that creates natural, hair-like strokes for perfectly defined brows.  Mini Brow Freeze® Gel – A clear, long-wear brow gel that locks brows in place with a polished, lifted finish.  Mini Brow Definer – A classic triangular-tip pencil for fuller, softly sculpted brows in seconds.  Mini Brow Freeze® – A brow styling wax that lifts, shapes, and sets brows with long-lasting hold and a feathered finish. Gifts Under $30  Effortless glamour, thoughtfully curated.  These elevated staples deliver instant impact, perfect for beauty lovers who appreciate versatility and refined finishes.  MicroStroke Brow Pen – The micro-fine brush tip creates thin, hair-like strokes with extreme precision for full and defined brows.  Lip Velvet – A soft-matte liquid lipstick offering rich color with a weightless, comfortable feel.  Matte & Satin Lipstick – Iconic lip color in luxurious finishes designed to flatter every mood and moment.  Lip Liner – Creamy, precise, and essential for defining and enhancing the lips with professional polish. Gifts Under $50  Modern essentials with a luxe touch.  For those who love elevated everyday beauty, these complexion and eye essentials balance performance with sophistication.  Impeccable Foundation – A flawless, natural-matte foundation that perfects the complexion with long-wear comfort.  Smooth Blur Bronzer – A soft-focus bronzer that warms the skin with a seamless, airbrushed finish.  Beauty Balm Serum Boosted Skin Tint – A hybrid complexion essential delivering sheer coverage, hydration, and glow.  GLIDR Eyeshadow Stick – A high-pigment, creamy shadow stick that glides on effortlessly with long-lasting shimmer. Gifts Under $100  Statement artistry for unforgettable moments.  Designed to be unwrapped slowly and worn endlessly, these palettes are true expressions of color, craftsmanship, and creativity.  Fall Romance Eyeshadow Palette – Rich, romantic hues inspired by moody elegance and modern femininity.  Cosmos Eyeshadow Palette – High-impact metallics and multidimensional shades that capture celestial glamour.  Nouveau Palette – Fresh, refined tones blending modern artistry with classic sophistication.  Rose Metals Palette – A luminous edit of rosy neutrals and molten metallics for elevated, statement-making looks. Give the Gift of Timeless Beauty  This Valentine’s Day, celebrate love through artistry, because the most meaningful gifts are the ones that feel personal, intentional, and timeless. Explore the Valentine’s Day Gift Guide and discover beauty worth falling for.  FAQs  What are the best Valentine’s Day makeup gifts? The best Valentine’s Day makeup gifts combine luxury, versatility, and everyday wearability. Eyeshadow palettes, lipsticks, brow essentials, and complexion favorites are popular choices that feel both indulgent and practical.  What makeup gifts are best for Valentine’s Day gifting? Curated palettes, lip products, and complexion essentials make thoughtful Valentine’s Day gifts. Shopping by price point helps you find something meaningful for every budget.  Are luxury makeup gifts good for Valentine’s Day? Yes. Luxury makeup gifts offer elevated formulas, refined finishes, and premium packaging, making them especially meaningful for Valentine’s Day.  What is a good Valentine’s Day gift for someone who loves makeup? A Valentine’s Day Makeup Gift Guide is the perfect place to start. Universally loved options include eyeshadow palettes, high-performance foundations, and polished lip products.  Can you find Valentine’s Day makeup gifts under $50? Absolutely. Many luxury beauty gifts, including SPF, bronzers, foundations, lip products, and versatile palettes, are available under $50.  What are the best Valentine’s Day beauty gifts by price? From small makeup gifts under $20 to premium palettes under $100, the best Valentine’s Day beauty gifts are thoughtfully curated to suit every budget.  Why use a Valentine’s Day Makeup Gift Guide? A Valentine’s Day Makeup Gift Guide simplifies gifting by highlighting curated favorites, trending beauty essentials, and luxury makeup designed for effortless gifting.

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Sultry, luminous, and effortlessly romantic, this Valentine’s Day makeup look is all about warmth, glow, and modern sophistication. This look features golden shimmer, soft bronze tones, and glowing, sculpted definition that flatters every eye shape and skin tone. The result is a universally stunning, elevated romantic makeup moment that transitions seamlessly from day to night.  How to Create the Warm & Bronzed Eye Look  Build the Base & Dimension  Step 1: Swipe GLIDR Eyeshadow Stick in Brandy Flame across the lid, blending upward toward the crease to create a warm, diffused base.  Step 2: Define the outer corner with the same shade, softly pulling color downward to connect with the lower lash line for added depth and dimension.  Step 3: Apply GLIDR Eyeshadow Stick in Hot Sand to the center of the lid, tapping gently to add a molten, golden-bronze glow that catches the light beautifully.  Blend, Brighten & Finish  Step 4: Diffuse the edges and blend toward the crease for a seamless, soft-focus finish. Step 5: Highlight the inner corner with GLIDR Eyeshadow Stick in Sunny to brighten the eyes and add a touch of radiant contrast. Step 6: Finish with Lash Sculpt Lengthening & Volumizing Mascara, coating both top and bottom lashes for fluttery, sculpted definition.     Complete the Look: Warm Skin & Bronzed Lips   Pair the eyes with softly sculpted, glowing skin and a warm bronzed lip for a fully cohesive Valentine’s Day makeup look. Start with a smooth, perfected base using Impeccable Foundation, brightening where needed with Magic Touch Concealer and lightly setting for a blurred, refined finish.  Add soft dimension with Smooth Blur Contour Stick, warming the complexion with Cream Bronzer and Smooth Blur Bronzer for a naturally sculpted glow. Finish the cheeks with Magic Touch Blush Trio for a fresh, romantic flush.  Frame the look with natural, feathered brows using Micro-Stroke Brow Pen and Brow Freeze® Gel, keeping definition soft and effortless. Complete the lips with Lip Liner in Phantomline and Lip Gloss in Molten for a plush, bronzed-nude finish that feels polished yet romantic.   Why We Love Warm & Bronzed Valentine’s Day Makeup   Warm and Bronzed Makeup is universally flattering, sultry, and endlessly sophisticated. With golden warmth, subtle shimmer, and luminous, sculpted definition, this look celebrates modern romance, making it a timeless Valentine’s Day makeup essential for everything from intimate dinners to glamorous nights out. Romantic, radiant, and undeniably iconic, this is warm and bronzed Valentine’s Day beauty, perfected.  Shop the Look

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New Year, New Resolution: Confidence, Artistry & Intentional Beauty  A new year marks a fresh beginning, a moment to reset, refocus, and step into what’s next with confidence. For many, that starts with setting a new year resolution that feels meaningful and attainable. At Anastasia Beverly Hills, we believe resolutions should inspire self-expression, celebrate individuality, and elevate everyday rituals.  This year, let your beauty routine be more than a habit. Let it be a form of intention.  What Are New Year Resolutions & Why Do They Matter?  If you’ve ever asked yourself what are New Year resolutions, the answer is simple: they are personal commitments we make to ourselves at the start of a new chapter. Traditionally, resolutions focused on fitness, finances, or productivity, and today, they’ve evolved to include wellness, creativity, knowledge, skills, and confidence. A thoughtful resolution isn’t about perfection. It’s about progress, consistency, and choosing habits that will uplift and empower you every day.   A New Year Resolution for Confidence Starts with You  Choosing a new year resolution for confidence means showing up as your most authentic self. Beauty is a powerful tool for self-expression because it allows you to highlight what makes you feel bold, polished, or effortlessly you. Whether it’s perfecting your brows, simplifying your base routine, or embracing a signature lip, small beauty rituals can create moments of confidence that become more than moments, but your entire life experience. This new year, a resolution mindset invites you to focus less on trends and more on what truly enhances what makes you feel confident and self-assured.   Resolutions That Elevate Your Beauty Routine  Looking for examples of resolutions you’ll actually want to keep? Start with goals that feel personal, inspiring, and realistic.  Commit to a Consistent Beauty Ritual  Consistency is key. A simple, refined routine that you enjoy can transform how you feel each morning. Think polished brows, luminous skin, and a touch of color that feels effortless.  Learn One New Makeup Technique Each Month  Turn education into a resolution. From mastering a flawless base to experimenting with dimension and texture, building skills over time keeps beauty exciting and empowering.  Curate, Don’t Accumulate  Invest in products that work harder and smarter. A thoughtful edit of essentials supports a streamlined routine while delivering elevated results.  The Best New Year Resolutions Are Sustainable  The best New Year resolutions should be personalized and intentional. Sustainable beauty goals fit seamlessly into your lifestyle and evolve with you throughout the year. When your resolutions align with how you live, they’re easier to maintain and far more rewarding! Instead of overhauling your entire routine, focus on small upgrades:  Refining your everyday look to using smarter products  Choosing multitasking products for travel  Making time for rituals that feel indulgent yet effortless  New Year With New Resolution: Refresh Your Beauty Wardrobe  A new year with new resolution is the perfect time to reassess your beauty collection. Take a moment to declutter expired products, revisit forgotten favorites, and refine your essentials.  Refreshing your makeup wardrobe isn’t about replacing everything—it’s about curating a selection that supports confidence, creativity, and ease. When your products work beautifully together, your routine becomes intuitive and inspiring.  Anastasia’s Expert Advice for Long-Lasting Resolutions  At Anastasia Beverly Hills, our philosophy is rooted in artistry without rules. The most impactful resolutions are the ones that celebrate individuality and encourage self-expression.  Anastasia’s advice:  Choose intention over pressure  Build rituals, not restrictions  Let beauty be a source of confidence, not comparison  Your resolution should evolve as you do, reflecting growth, creativity, and self-assurance.  Your Beauty-Focused New Year Resolution Starts Now  The start of a new year isn’t about becoming someone else—it’s about refining who you already are. Whether your focus is confidence, creativity, or simplicity, let your beauty routine support the life you’re building.  This year, choose a resolution that feels empowering. Choose artistry. Choose intention. Choose you.  Frequently Asked Questions  What are New Year resolutions?  New Year resolutions are personal goals or commitments people set at the beginning of the year to improve habits, mindset, or lifestyle.  What is a good new year resolution for confidence?  A great resolution for confidence is creating a consistent beauty routine that enhances your natural features and supports self-expression.  What are some examples of resolutions people keep?  Some great new year beauty resolutions include simplifying daily routines, learning new skills gradually, customizing your look, and investing in quality essentials rather than excess.  What are the best New Year resolutions for self-care?  The best resolutions focus on sustainability—prioritizing rituals that promote confidence, creativity, and overall well-being. 

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Meet the Latest Anastasia Beverly Hills Shades & Products At Anastasia Beverly Hills, innovation starts with listening. From pro artists to everyday beauty lovers, our community inspires us to expand, refine, and elevate the products you already love. That’s why our latest launches and shade extensions are all about more versatility, more inclusivity, and more ways to create looks that feel authentic to you.  From effortless eye color to sculpted contour to perfectly defined lips, discover what’s new at Anastasia Beverly Hills — including GLIDR Eyeshadow Sticks, Haze Mini Eyeshadow Palette and more shades of Smooth Blur Contour Stick and Lip Liner.  Glidr Eyeshadow Sticks: Effortless Cream Color, Elevated  Zero Brushes. Zero Smudge. 100% Impact. If you love high-impact eye looks without all the complicated steps, GLIDR Eyeshadow Sticks are about to become your new go-to. Designed with a creamy formula, these no-fuss eyeshadow sticks glide seamlessly across the lids, delivering vibrant long-wearing color that blends and builds effortlessly to your desired look. Perfect for one-and-done looks or layered eye artistry, GLIDR Eyeshadow Sticks are:  12-hour wear that’s smudge-proof, water-resistant, and non-flaking  Fast, mess-free application for instant eye looks  Shade wardrobe: metallic, sparkle, and matte finishes  Available in 25 shades with color-true wear  Whether you’re creating a quick daytime look or building dimension for a dramatic night out, GLIDR Eyeshadow Sticks are here to elevate everything from soft to bold glam — no brushes required. Meet GLIDR Eyeshadow Sticks!   Smooth Blur Contour Stick: Now in More Shades  Contour. Define. Perfect.  By popular demand, the fan-favorite Smooth Blur Contour Stick is now available in 4 additional shades, making it easier than ever to find the perfect contour match across skin tones and undertones. Used daily by makeup lovers and pro artists, this luxe lightweight formula is loved for its effortlessly blendable formula in captivating cool tones. Smooth Blur Contour Stick delivers:  Natural-looking definition with a dewy, skin-like finish  Seamless blending for a blurred, perfecting effect with no streaking  Buildable coverage that works for subtle shaping or bold sculpting  Pairs perfectly with both dewy and matte finishes  The gel-like formula is easy to use for all skill levels, including beginner, making both the shade assortment and application a truly inclusive experience. Meet our 4 new Smooth Blur Contour Stick shades!  Half Tone - Fair to light skin tones Shadow - Light to medium skin tones Core Shadow - Medium to tan skin tones Cast Shadow - Tan to deep skin tones NEW! Phantom Shadow - Deep to rich-deep skin tones  Subtone - Deep-tan to deep skin tones   Greyscale - Fair to light skin tones  Shadow - Light to medium skin tones Lip Liner Shade Extensions: Precision for Every Undertone  Line, shape & contour with extreme precision.  A great lip look starts with the perfect liner, and we’re always looking ahead for the most coveted shades to add to our lineup. Our 4 new Lip Liner shades were made to expand the range to include trending cool tones, flattering an even wider range of skin tones and undertones. Our full-pigment lip pencils deliver:  Precision application to fill, sculpt and define lips  Delivers a smooth, seamless matte finish that doesn't feather  Creamy formula with velvety-matte color payoff   Shades designed to pair beautifully with ABH lipsticks and glosses  From enhancing your natural lip shape to creating the perfect base for your favorite lip color, these new lip liner shades make it easier to find your ideal match every time. Meet our 4 new Lip Liner shades!  Phantomline - Deep neutral brown  Obscura - Deep granite with a black base  Sepia - Earthy stone grey  Afterdust - Taupish brown with a violet undertone Haze Mini Eyeshadow Palette: Smoky Looks, Simplified  Modern neutrals meet after-dark drama. Small but impactful, Haze Mini Eyeshadow Palette proves that great things come in compact packages. Featuring a curated mix of smoky neutrals, this mini palette delivers depth, dimension, and versatility with 9 full-pigment shades. From cool-toned neutrals and warm, earthy hues to deep, smokey tones in matte and metallic finishes, it’s your new go-to for looks that smolder and sizzle. Here’s why it belongs in your makeup bag:  Full-pigment formula with high color payoff and buildable intensity  Easy-to-blend mattes and shimmer finishes  Ideal for smoky eyes, soft definition, or night-out glam  Includes 6 mattes and 3 metallic finishes  Pro Tip: Pair it with GLIDR Eyeshadow Sticks to layer textures and create multidimensional eye looks that transition seamlessly from day to night.   How to Build a Full Look with the Latest ABH Launches  Create a polished, cohesive look using these new Anastasia Beverly Hills must-haves:  1. Sculpt with Smooth Blur Contour Stick, blending softly for natural definition  2. Define eyes with a customized look using Haze Mini Eyeshadow Palette  3. Add dimension with GLIDR Eyeshadow Sticks along the lid or lash line  4. Perfect lips with cool-toned Lip Liner shades, paired with your fave ABH lip product  Each formula is designed to layer effortlessly, allowing you to personalize and build your look.  Your Favorites, Now Expanded  At Anastasia Beverly Hills, our mission is to empower beauty lovers with high-performance products that celebrate artistry and individuality. With expanded shade ranges and innovative formulas, these latest launches are designed to meet you where you are and inspire you to express yourself.  Frequently Asked Questions  Are Anastasia Beverly Hills GLIDR Eyeshadow Sticks long-wearing?  Yes. GLIDR Eyeshadow Sticks feature a creamy, water-resistant formula that sets beautifully and is long-wearing for day or night.  How do I choose the right Smooth Blur Contour Stick shade?  Select a shade 1–2 tones deeper than your foundation and match undertones for the most natural sculpted effect.  Do the new lip liner shades match existing ABH lip products?  Absolutely. The Lip Liner shade extensions were created to pair seamlessly with Anastasia Beverly Hills lipsticks and glosses.  Is the Haze Mini Eyeshadow Palette suitable for everyday wear?  Yes. While it’s perfect for smoky looks, the versatile shades can be worn softly for everyday definition. 

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Achieving a natural makeup look starts with a thoughtful base routine. Enter the all-new Effortless Base Set, a curated trio designed to help you create flawless skin fast with minimal effort. Including Beauty Balm, Hydra Prime SPF 50, and a complimentary Beauty Bag, this set streamlines your prep routine to deliver polished, skin-like results. Made for every artistry level, The Effortless Base Set is the ultimate foundation of an elevated look—where skin appears smooth, hydrated, and naturally perfected. What Is the Effortless Base Set?  A Complete Base Routine for a No Makeup Look  The Effortless Base Set includes everything you need to prep and perfect your complexion, without overcomplicating your routine. Beauty Balm and Hydra Prime SPF 50 work in harmony to enhance your skin’s natural texture and radiance, with or without additional makeup. Your free ABH bag ensures you can keep it with you (and keep your complexion on point). Here’s what’s included:  Beauty Balm Our serum-boosted skin tint with eight skin-loving ingredients that delivers sheer-to-light coverage and a natural finish   Hydra Prime SPF 50 Our hydrating makeup primer that preps and protects skin with seamless application  Free Beauty Bag to store your everyday base essentials or take them with you for travel  How to Achieve Flawless Skin with Minimal Effort  The Simple Formula Behind a Natural Makeup Look  If you’re always wondering about the essentials for achieving flawless skin, the secret lies in strategic, skin-first products. The Effortless Base Set focuses on hydration, balance, daily protection, and lightweight coverage, key elements for a refined natural makeup look.  Why this routine works:  Hydration helps makeup blend smoothly and wear evenly  Lightweight formulas enhance skin without masking it  Fewer steps create a more natural, skin-like finish  Beauty Balm: The Key to a Natural Makeup Look  Lightweight Coverage for a Flawless, Skin-Like Finish  Beauty Balm is the hero of a modern no makeup look. It delivers sheer-to-light coverage that evens tone while allowing natural skin to show through, perfect for a flawless look without any heaviness.  Why it’s an everyday essential:  Enhances complexion and natural texture  Blends effortlessly for quick application  Ideal for daily wear   Layers nicely with other products Hydra Prime: A Hydrating Makeup Primer for Seamless Skin  The Essential First Step to Flawless Skin  A smooth base starts with proper prep. Hydra Prime SPF 50 is a hydrating makeup primer that prepares skin to be the ideal canvas for makeup, helping achieve long-lasting, polished results. With essential daily SPF 50, it’s also a key element for no-makeup days, shielding from the sun while giving that boost of hydration.   Benefits include:  Lightweight hydration for fresh-looking skin  Seamless makeup application  A smooth, even finish throughout the day  Daily essential SPF 50 The Effortless Base Set Routine  A Step-by-Step Guide to a No Makeup Look  Prep skin with Hydra Prime SPF 50 to hydrate and smooth  Perfect with Beauty Balm for natural, even coverage  Finish with confidence, your flawless skin look is complete  The Everyday Staple for Flawless Skin  A Base Makeup Set You’ll Reach for Again and Again  The Effortless Base Set is a modern essential for anyone seeking a natural makeup look that feels elevated yet effortless. Whether you’re a beauty lover refining your daily look or a makeup artist looking for new techniques to achieve flawless skin, this set delivers consistent, skin-focused results, making it a true beauty staple for any routine.  FAQs: Effortless Base Set & Natural Makeup Look  How do I achieve a natural makeup look? Start with a hydrating primer like Hydra Prime SPF 50, then apply lightweight coverage with Beauty Balm. Blend well and keep finishing touches minimal.  What products are included in the Effortless Base Set? Beauty Balm, Hydra Prime, and a Free Beauty Bag—everything needed for flawless skin in just a few steps.  Why is a hydrating makeup primer important? It smooths texture, boosts hydration, and helps makeup wear beautifully all day.  Can this set create a no makeup look? Yes. Its lightweight, skin-focused formulas are ideal for a natural, radiant finish.  How can I achieve flawless skin with minimal makeup? Prep, perfect, and blend—this simple routine delivers polished results without heavy coverage. 

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New Year’s Eve is more than a countdown, it’s a moment of sparkle, energy, and self-expression. As the city lights shimmer and skyline reflections glow, your makeup becomes part of the celebration. This season’s New Year makeup looks bring together metallic finishes, luminous skin, and bold statement details that feel as electric as the midnight moment itself. Read on to explore luminous, NYE-inspired makeup looks that celebrate artistry, confidence, and glam.  Glamorous Eye Looks to Dazzle This New Year's Eve  When it comes to New Year's Eve makeup ideas, the eyes lead the energy. Channel the sparkle of Times Square, the metallic flash of city windows at night, and the drama of the countdown with eyes that mesmerize. Here are some of our favorite trending eye looks to ring in 2026.   Stunning Shimmer Eyeshadow Techniques  Press metallic shades of Embers Mini Eyeshadow Palette across the lid using your fingertip for maximum color payoff.  Layer shimmer eyeshadows at the center of the lid to create a “city-light reflection” effect.  For minimal fallout, apply shadows over your eyeshadow primer and tap, don’t swipe.   Eliminate fall out and enhance foiled effects with a brush that’s wet with Impeccable Setting Spray.  Want a bold eyeliner look? A striking liner instantly elevates any New Year makeup look Use Darkside Waterproof Gel Liner for smudged-out smoky detail.  Top with Liquid Liner to sculpt a dramatic wing, precision lining, and delicate details.   For extra dimension, outline your wing with a metallic shadow or duo chrome shimmer.  Want more intensity? Layer shadow on top of your liner, diffusing outward for a “midnight smoke” finish.  Don’t forget your signature NYE shimmer! Here’s how to add it to your look Apply high-shine metallics to the inner corner to mimic the twinkle of fireworks.  Add a touch of Glow Seeker Highlighter to the brow bone for extra lift.  Use Loose Glitter on face, body or hair to create a fast multidimensional effect.  Add an instant surge of shine to lips with reflective Lip Gloss (try Amber Sparkle!)   Use a brush that’s damp with setting spray to amplify reflectivity and make metallics appear wet or glass-like on the skin. Flawless Skin for Your NYE Celebration  Your complexion should set the special night’s tone with smooth, radiant, lit-from-within skin. This is the base that anchors your full New Year’s look.  Create a Radiant Base: Start with a hydrating primer to hydrate and grip makeup all night. Follow with Impeccable Foundation for a matte, second-skin finish that looks stunning in photos and in party lights.  For a seamless blend and coverage, apply foundation with a beauty sponge.  Add concealer only where needed to keep the skin looking fresh, not heavy.  If you’re going for more of a radiant or dewy look, reach for products that deliver hydration for moisturized-looking skin. Here are our highlighting techniques for a luminous glow that will make you rival the sparkle of New Year’s fireworks with these top glow picks:  Sweep Glow Seeker Highlighter across cheekbones, brow bone, and down the bridge of the nose.  For a reflective, glass-skin finish, layer powder highlighter over a cream base.  Highlight the collarbones and shoulders if your outfit shows them off, glam from every angle.  Intentional concealing and highlighting helps customize your glow.   When the clock strikes midnight, your makeup should still be flawless. Here’s how to set your makeup for all-night wear:  Use Impeccable Setting Spray to lock everything in place while maintaining a matte skin finish.  Mist in layers: apply once after foundation, again after full glam.  Lock in full, defined brows with long-lasting formulas like MicroStroke Brow Pen and Brow Freeze® Gel. Blot lightly and re-spray before heading out for maximum longevity. Lip Looks That Steal the Spotlight  The right lip pairing is essential for balancing and complementing your NYE eye look. Balance ensures your glam feels intentional and artistic, the ABH way. Whether you want bold statement lips or a soft shine to balance dramatic eyes, the right lip completes your New Year makeup look. Here are some ways to choose the perfect lip color:  If your eyes are ultra-reflective, choose a softer lip (try Lip Velvet in shade Hush Rose!) If the eyes are clean and luminous, go bold (try Matte & Satin Lipstick in shade Sugar Plum!) Go for bold red lips for classic, festive NYE glam (try Matte & Satin Lipstick in shade American Doll!) Metallic bronze or berry for party-ready drama (try Lip Velvet in shade Pomegranate!) Tinted Lip Gloss or light sculpting with Lip Liner when the eyes are the center of attention.  Let your outfit’s color palette and your energy for the night guide you. Looking for lips that will last all night long? Here are some quick long-lasting lip techniques:  Exfoliate and hydrate before applying color.  Use a long-wear matte or velvet finish for kiss-proof confidence at midnight.  Press a touch of shimmering shadow to the center of the lips for an NYE glow effect.  Set liquid lipstick or deeply pigmented satin formulas with a light dust of translucent powder. Apply your favorite festive Lip Liner, then fill the rest of the lip. Top with long-wearing Lipstick for added longevity. Let the lights, the energy, and the celebration of the new year inspire a makeup look that reflects your confidence and creativity. Remember, your glam isn’t just makeup: it’s artistry, expression, and radiance. This New Year’s Eve, let your glow be your spotlight! 

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Elevate Everyday Eye Looks With All-New Embers Mini Eyeshadow Palette Want eyes that truly sizzle and smolder? From subtle daytime elegance to bold, dramatic moments, our NEW Embers Mini Eyeshadow Palette delivers it all in one essential edit. This must-have mini palette features 9 shades ranging from warm neutrals to rich, fiery tones, expertly curated in a mix of velvety mattes and luminous metallics. Powered by our full-pigment, effortlessly blendable formula, it’s designed for every artistry level, especially those on the go, to elevate those everyday eye looks that could use a luxe refresh. Whether you’re looking for natural winter radiance or full-on holiday party glam, here’s how to get the looks you love using our new festive favorite. How to Create Natural Eye Makeup with Embers  Looking for captivating, natural eye looks for daily wear? Embers Mini Eyeshadow Palette make it a breeze with high color payoff and buildable intensity for effortless customization. Start by applying Eye Primer to create a smooth, even canvas that will help your shadows blend seamlessly and stay vibrant for hours. Brighten the inner corners of the eyes with a metallic hue, like shade A1 or B1, applying with fingertips for a light sheen or a dense brush for more color.  Next, enhance your natural eye shape and color with medium tones, like A3 or B2, sweeping across the entire lid. Deepen the outer corner and lash line with the richest shades for subtle definition. The key here is blending, softly layering each tone to build that naturally radiant and refreshed look.  Artistry Tip: Use Highlighting Duo Pencil as an eyeshadow base when using metallic eyeshadows.   How to Create Bold Holiday Eye Makeup with Embers Want to amp up the look for bolder holiday glam? Go for the full-on shimmer or dark, demure hues to create a captivating finish. After creating your custom natural eye, go in and add some intentional detail to solidify the look. For eye-catching reflection, go in with one of the luminous metallics, like A1 or A2, at the very center of your lids. Add a layer or two to really bring out the pigment. Make an even bigger statement by bringing the shade down to the center of your lower lash line, adding extra attention and glimmer to your eyes. For smokey drama, add one of the darkest shades, like C2 or C3, to the outer corners of your lids, blending in towards the crease. Lightly line the outer corners of the lower lash line to get that smoldering definition.   Complete The Look  Whether you’re blending soft neutrals or layering high-impact metallics, no ABH eye look is complete without the perfect brow pairings, eye liner and mascara. We love pairing Darkside Waterproof Gel Liner with Liquid Liner to get the perfect winged edge, topped with Lash Sculpt Lengthening & Volumizing Mascara or Lash Brag® Volumizing Mascara for pro-level results. Fill in brows with the formula of your choice, from fan-favorite Brow Powder Duo to award-winning Brow Wiz®, locked in with brow gel for that ABH-worthy finish. 

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December is Anastasia’s birthday month, and what better way to celebrate than with customized glam? Astrology is one of Anastasia’s favorite things to spark creativity and connect with her passions. After all, the stars don’t just shape our moods; they can inspire our makeup looks, too. This month, our astrology beauty spotlight is on Anastasia’s signature soft glam lip looks, which draw inspiration from the bold, brilliant women who light up her world, each with their own story, sparkle, and style. Every shade is like a love letter to the many lives they lead. Whether you’re a bold Leo or a mysterious Scorpio, your zodiac sign can reveal the colors, textures, and trends that signify and embody your personality. Here’s your cosmic guide to your signature lip mood written in the stars just for you, featuring some of our most memorable Matte & Satin Lipstick shades. Lip Mood: Find the Perfect Shade for Your Zodiac Element  Fire (Aries, Leo, Sagittarius)  Lip Mood: Bold and effortlessly put together, fire signs bring the heat without overpowering. They blend earthy confidence with a spark of something unexpected. Think smoldering glances, a little bit of an edge, and charm that leaves an impression. Fire signs embody the kind of mood that doesn’t ask permission— it doesn’t shout; it shines. ROYAL RED (vivid bluish red with a matte finish) SUN BAKED (mid-tone mauvy pink with a matte finish)  TEASE (rose quartz pink with a satin finish)  Earth (Taurus, Virgo, Capricorn)  Lip Mood: Calm, collected, and unapologetically in control, earth signs capture the quiet power of someone who knows exactly who they are. They embody smooth, grounded energy with rich, understated elegance. Think soft sweaters at the start of winter and warm, soothing earth tones that make an inviting entrance.   HONEY TAUPE (nude beige with a satin finish) SOFT BROWN (warm soft brown with a satin finish)  PRALINE (nude pink with a satin finish)  Air (Gemini, Libra, Aquarius)  Lip Mood: Calm, centered, and beautifully untouchable, air signs are all about ethereal, subtle elegance and quiet confidence. They love relaxed, whisper-light vibes of intentional, slow mornings or a deep breath at golden hour. Romantic without being sweet, delicate yet grounded, like a poem with an edge.  TAUPE BEIGE (pink beige with a satin finish)  HUSH ROSE (rosy pink with a matte finish)  PEONY (soft cool-toned nude pink with a matte finish)  Water (Cancer, Scorpio, Pisces)  Lip Mood: Intentional and composed, like a bit of stillness in the chaos, water signs embody the color of overcast skies, the mood of introspection, and quiet luxury. Water signs are all about atmosphere: muted, modern, and effortlessly minimal, with luxe whispers of glamour.   DUSTY ROSE (rose lilac with a satin finish)  ROSE DREAM (rose petal pink with a satin finish)   BERRY MOCHA (rich cool berry brown with a matte finish)  Celebrating Anastasia's Birthday: Astrology and Beauty Wherever your December lip look takes you, let your sign lead the way to complete the look! As the year comes to a close and a new one sets to begin, there's often a surge in desire for glow, metallic, and icy makeup accents, plus festive shimmer for holiday and year-end occasions. Pair your custom zodiac-inspired lip look with artistic eyeliner or unexpected pops of eyeshadow color to enhance your unique (and highly powerful!) qualities. Complete The Look  Complete your zodiac-inspired look with a constellation of this season’s star essentials. Start by shaping and defining your brows with Brow Wiz®, then feather in natural-looking dimension using MicroStroke Brow Pen. Custom brows are always the perfect pairing for your elevated ABH lip moment. Let your eyes captivate with either a whisper of color or a smoldering, smoky gaze using the Embers Mini Eyeshadow Palette. Its multi-dimensional metallics and velvety mattes harmonize effortlessly with bold lip statements like Royal Red and Berry Mocha, or keep your look soft and celestial alongside ethereal tones such as Mauve Cloud or Soft Haze. For lips, begin with Lip Liner to sculpt and refine. Follow with your chosen zodiac-inspired Matte or Satin Lipstick, then finish with a kiss of Lip Gloss at the center for a luminous, vinyl-like sheen—especially enchanting on softer shades like Hazelnut and Peony.   Shop Your Lip Mood

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Anastasia’s signature glam is one of our most iconic makeup styles. A timeless, romantic aesthetic that blends classic beauty with modern elegance. It’s all about soft definition, glowing skin, and sculpted, well-defined features. It’s the kind of glam that makes every moment feel elevated. Sidewalks turned into runways, special occasions into lasting memories, and even the office into photo-ready moments. The best part of this aesthetic? It’s endlessly versatile, designed to be personalized and transformed into your very own full-glam moment. Here’s how to recreate Anastasia’s signature look using her most beloved ABH essentials. Achieving Flawless Skin with Anastasia Products  Flawless makeup starts with a flawless base, and that means proper skincare prep. Begin by cleansing, exfoliating, and hydrating your skin to create the perfect canvas for your makeup primer. Wait a minute for skin to dry, then apply Hydra Prime SPF 50 with clean fingertips. This hydration hero delivers both protection and radiance, combining barrier-strengthening benefits with broad-spectrum defense as it enhances your natural glow. Next, choose a foundation and concealer that suit your skin type. Try best-selling Impeccable Blurring Second-Skin Matte Foundation for buildable, medium to full-coverage that's longwearing up to 12 hours and Magic Touch Concealer to correct, brighten and blur. Matte, Blurred & Camera-Ready  Once your base is perfected, elevate your look with ABH-worthy detailing. Begin by sculpting and defining your features with Smooth Blur Contour Stick, focusing on areas like the cheekbones, temples, jawline, and the sides and tip of the nose for refined dimension. Next, add some sun-kissed balance with Smooth Blur Bronzer, sweeping it over the points where light naturally touches your face for a soft, radiant warmth. For a fresh touch of color, layer your cheeks with a blend from the Magic Touch Blush Trio, delivering a customizable, blurred matte flush. To complete your luminous complexion, apply the Iced Out Highlighter or Glow Seeker Highlighter to the high points of your cheeks, nose, and cupid’s bow, capturing that unmistakable lit-from-within glow. Finally, seal your artistry with the Impeccable Setting Spray, ensuring a flawless, blurred finish that lasts up to 24 hours. Creating the Perfect Eye Look  Creating a glam eye look is all about layering tones, blending seamlessly, and adding the right touches for definition and drama. Always start off framing the eyes with impeccable-looking brows. First, sculpt and define brows with Brow Wiz®, then go in and add realistic hairlike detail with MicroStroke Brow Pen. Lock them in place with Brow Freeze® Gel for a lifted, long-lasting finish. Sweep shade A3 from the Embers Mini Eyeshadow Palette into the crease to create natural depth and dimension. Next, apply C2 across the entire lid and blend it along the lower lash line to achieve that rich, smoked-out effect that defines an ABH smokey eye. Brighten and lift the look by highlighting the brow bone and inner corner with A1, which adds the perfect touch of light and contrast. To enhance your eye shape, glide Darkside Waterproof Gel Liner along the upper and lower lash lines, softening the edges for effortless definition.  Top it off with Lash Sculpt Mascara, building layers for instant volume, lift, and intensity.  Lips That Pop and Perfect the Look No glam look is complete without the perfect lip to balance and elevate your eyes. For a cohesive, polished finish, start by choosing a shade that complements your eye makeup. Soft, cool-toned hues work beautifully against a smoky, dramatic eye. This combo is one of Anastasia’s favorites: Define and shape your lips with Lip Liner in Stormy, a deep mauve-gray that adds structure and a sophisticated edge, then fill in with Matte Lipstick in Soft Haze, our plush, full-pigment formula in a cool-toned mauve. This combination ensures your lips stay defined, chic, and perfectly paired with your sultry eye look all day long. Timeless Glam, The ABH Way Achieving a truly refined makeup look is an exercise in artistry, precision, and a thoughtful selection of quality products. From the multidimensional depth of the Embers Mini Eyeshadow Palette to the luxurious finish of Lip Velvet, each element is designed to elevate your features with elegance and poise. By combining pro-inspired techniques with high-performance formulas, you create a look that is at once bold, sophisticated, and timeless. Whenever you’re looking to command a room with power and confidence, let this iconic makeup look guide you in true ABH style.

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