Today we're celebrating International Women's Day!  We aspire to empower women every day through uplifting beauty routines and the entrepreneurial legacy of our founder and CEO Anastasia Soare. “When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women.”  “When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered. This year’s International Women’s Day theme, ‘Accelerate Action,’ speaks to my journey—and to all of you chasing your dreams. It’s a reminder to take bold steps, lift each other up, and push for change. Together, we can create a world where every woman’s potential knows no limits. Let’s take action, together.”      As a woman-founded company, our admiration and respect for women is woven into everything we do. We are so proud of the company and communities we have built to uplift women everywhere, spark moments of joy, and share opportunities. Join us in celebrating International Women’s Day with these limited-edition bundles inspired by you!  Shop The Sets   Power Brows    3 empowering essentials for your every move.   Volumizing Tinted Brow Gel Brow Freeze® Gel Brow Wiz®    Power Icons    6 empowering essentials to elevate your personal look.  Impeccable Foundation Brow Wiz® Stick Blush Lip Velvet   Lip Liner Spice Mini Eyeshadow Palette   Power Face    4 empowering essentials for glam on-the-go. Beauty Balm Lash Sculpt Mascara Brow Freeze® Gel Lip Gloss    Power Lips    3 essentials for statement-making lips.  Lip Velvet Lip Gloss Lip Liner 

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It’s easy to achieve a smooth, flawless-looking complexion when you know the proper techniques – just follow these tips from Anastasia Beverly Hills. Even if you have skin that sometimes looks oily or greasy, the blurred and matte complexion look is ideal for all skin types, with medium to full coverage to blur and conceal imperfections. Step 1: Perfect First, let’s blur and perfect your complexion with our new Impeccable Blurring Second-Skin Matte Foundation for flawless-looking skin. Use 1 to 2 pumps of this liquid foundation and apply, starting in the center of the face and working outwards. The A30 Pro Brush is best for this. Blend in circular motions for a seamless finish, and build using stippling motions to your desired coverage. If you have oily skin, pair with Loose Setting Powder for best results. Step 2: Brighten Next, we’ll brighten and conceal with Magic Touch Concealer. Select a shade that is one or two shades lighter than your foundation to brighten. Apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. Step 3: Finish Finally, let’s finish and intensify your look with Impeccable 24HR Blurring Setting Spray. Shake the bottle before use, then hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. Do be sure to keep it out of your eyes, of course. Add This Want more radiant color in your complexion? Blurring Serum Blush will add a nice flushed-from-within look while treating your face with skin-loving Niacinamide and Pomegranate Peels Extract.

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A blended and blurred look is where makeup has invisibly melted seamlessly into your skin, creating a smooth, even finish where imperfections, lines and texture have disappeared. It’s a wonderfully natural-looking “soft focus” appearance that is always appealing, always flattering. And it’s surprisingly easy to create, if you know how. The key is new Impeccable Blurring Second-Skin Matte Foundation from Anastasia Beverly Hills.    Step1: Prime Start by prepping your skin with your favorite skincare or primer. (If you have dry skin, we recommend making our Hydrating Oil part of your routine.) Then apply 1-2 pumps of Impeccable Blurring Second-Skin Matte Foundation, starting in the center of your face and working outward. Blend with A30 Pro Brush in circular motions to a seamless finish. Focus on desired areas to build coverage, using pressing motions to massage the product into your skin. Step 2: Perfect Next, let’s brighten and conceal any visible imperfections with Magic Touch Concealer. Using the wand, apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. To cover blemishes, select the shade closest to your natural skin tone. To neutralize redness, select a shade with a golden undertone. Step 3: Set Finally, set your new look with Impeccable 24HR Blurring Matte Setting Spray to blur and mattify for a long-wearing finish. Shake the bottle before use. Hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. (Be sure to keep it out of your eyes!) For an extra locked-in look, finish with Loose Setting Powder – this lightweight, silky formula is wonderfully blendable and sets makeup with a smooth, matte finish.

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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 Are you aiming for natural-looking brows that enhance your features effortlessly? With Anastasia Beverly Hills, achieving the perfect natural brow look is simpler than ever. Just follow this how-to guide to shape and fill your brows flawlessly!  Step 1: Fill And Detail Your brows For natural-looking brows, choose a Brow Wiz® shade that matches your natural color. Apply it with light, feathery strokes to fill in sparse areas and define your brow’s shape. Start at the inner corner, working towards the tail, following the natural hair direction. Avoid applying too much product at once to prevent a heavy look. Blend with a spoolie brush for a seamless finish. If your brow has more sparse areas, use Brow Definer to fill in and give those brows more definition. Highlighting Duo Pencil is also a good choice for this if you want to put more emphasis on facial features and the shape of your brow bone. Step 2: Set Your Brows  Clear Brow Gel tames unruly hairs and provides a natural-looking hold. A few swipes keep your brows in place without feeling stiff. Used alone or as a finishing topcoat, this lightweight gel dries without leaving residue behind, giving brows a healthy, fuller-looking appearance and polished finish. Step 3: Maintain Your Brows  Good maintenance is essential for keeping your brows looking natural! Avoid over-plucking; remove only those stray hairs outside your natural brow shape. And if you have sparse brows, consider using Brow Genius® Conditioning Brow Serum. It has natural ingredients like biotin and peptides that help protect and nourish your brow hairs.

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Dreaming of the perfect lip product that elevates every look? You must be dreaming in velvet – Lip Velvet, that is – the best-selling lip mousse that brings on weightless, true-matte color and cushioned, comfortable wear. Get your full, fabulous lip routine down with these ABH essentials designed to create the perfect pout, every time.     Line + Shape  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet matte finish. Pro tip: Sharpen to a fine tip with our 3-in-1 Sharpener.     FILL + COLOR   Lip Velvet Lip Velvet delivers full-pigment, true-matte color in one swipe. The mousse formula delivers cushioned wearability, with seamless application for a smooth finish.   LIFT + DEFINE   Magic Touch Concealer Finish with multi-tasking Magic Touch Concealer to highlight and perfect your final look. The creamy formula can be used to perfect the shape, create a lifted effect or highlight the center of the lip for an ombré effect. 

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Want sculpted, well-defined lips that make an impression? In this comprehensive guide, we’ll unveil expert tips and techniques to help you achieve sculpted-looking lips that will leave everyone in awe.    The Art of Lip Contouring  Using Lip Liner strategically, you can refine your lip shape and create the illusion of more defined and sculpted lips.   Begin by selecting a lip liner that matches your natural lip color or the shade of lipstick you plan to wear. Next, outline your lips, following your natural lip shape. To create the appearance of fuller lips, slightly overline the outer corners of your upper lip, and fill in your lips with the lip liner to create a seamless base for your lipstick.   Our Lip Liners are highly pigmented and glide on smoothly, allowing you to define and shape your lips with precision. The creamy formula ensures long-lasting wear, preventing your lip color from bleeding or feathering.  Create Your Sculpted Lip Look  After contouring the lip, you can add extra depth and dimension with few clever makeup tricks. It’s all about creating the subtle illusion of fuller, more defined lips. Here are some of our favorite tips for that sculpted look:     1. Define with Lip Velvet:   Lip Velvet is essential for creating a sculpted lip look. This creamy, long-wearing formula glides on effortlessly and dries to a comfortable matte finish. Its highly pigmented color allows you to define and shape your lips with precision, and sets seamlessly with your contoured lip liner.    2. Accentuating the Cupid's Bow with Highlighter:   To make your sculpted look really pop, apply a touch of highlighter using Glow Seeker Highlighter shade Sun Idol to the cupid's bow. The light-reflecting finish will draw attention to this area, creating the illusion of a more defined and sculpted lip shape.    3. Play with Pigment and Shading:   Another way to create the illusion of sculpted lips is by using additional lip color and shading. For example, apply a slightly darker shade of Matte & Satin Lipstick to the outer corners of your lips and blend it towards the center. This will create a shadow effect, making your lips appear more plump and sculpted.    Don’t Forget To Prep & Set Lip Primer   To avoid smudging and feathering, it's important to apply your lip products with care. Start by exfoliating your lips to create a smooth canvas. Then, apply a thin layer of Lip Primer to moisturize and prep your lips.   To further enhance the longevity of your lip color, blot your lips with a tissue and reapply a second coat. This will help set the lipstick and prevent it from transferring or fading throughout the day. You can also fill in your pout with lip liner after applying Lip Primer to create a more pigmented base to work with.   

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