New Impeccable Blurring Second-Skin Matte Foundation is here to blur and diffuse away pores, fine lines and wrinkles with a natural-looking, soft velvet-matte finish. At the same time, its skin-enhancing ingredients provide hydration and a second-skin feel. You simply must experience what it feels like to be Impeccable! Our new liquid foundation also comes in 25 shades. So which one is right for you? Let’s break down how to find your perfect match. FIND YOUR SKIN TONE The 25 shades are divided into five skin tone groups: Fair, Light, Medium, Tan and Deep. You should start here by picking the collection that’s closest to your natural complexion. You’ll see the five skin tones on the shade breakdown wheel. FIND YOUR UNDERTONE As you look at the wheel, did you notice how the skin tones are subdivided into undertones? That’s where we take a deeper look at your skin to find the most precise match.  The undertones are: Warm (golden hues), Warm Peach (warm with peachy hues), Warm Olive (warm with olive hues), Cool Rosy (cool tones with pink hues), and Neutral (in between warm and cool). Not every skin tone divides exactly evenly into the five undertones, and some of the Impeccable shades sit on the cusp of two different tones, just like your Capricorn-Aquarius BFF celebrating her upcoming birthday. But understanding the undertones available will help point you toward the two or three shades you want to sample first. TRY IT ON! Using a sampler, dab a swatch on your jawline and blend in using your fingertips or a brush. Apply to bare skin and in natural light so you get a true color impression. Be sure to let the matte formula set before you judge the color. If you’ll be using Impeccable over discolored areas, you want to match your surface tone, not the blemish. Again, you want to pick the one most closely matches your skin. By selecting a shade that blends seamlessly into the neck, you’ll have flawless continuity – and perfect-looking skin is what Impeccable is all about! IMPECCABLE FOUNDATION SHADES Fair Skin Tone 00N - Very fair skin with neutral undertones 0CR - Very fair skin with cool rosy undertones 1N - Fair skin with neutral undertones 1CR - Fair skin with cool rosy undertones Light Skin Tone 1.5N - Light skin with neutral undertones 2N - Light skin with neutral undertones 2W - Light skin with warm undertones 2WP - Light skin with warm peach undertones 2.5W - Light skin with warm undertones Medium Skin Tone 3W - Light to medium skin tone with warm undertones 3N - Light to medium skin tone with neutral undertones 3WO - Light to medium skin tone with warm olive undertones 3CR - Light to medium tone with cool rosy undertones 4N - Medium skin tone with neutral undertones 4W - Medium skin tone with warm undertones 4WP - Medium skin tone with warm peach undertones 4WO - Medium skin tone with warm olive undertones Tan Skin Tone 4.5W - Tan skin tone with warm undertones 5W - Tan skin tone with warm undertones 6W - Tan skin with warm undertones 6.5N - Tan skin with neutral undertones Deep Skin Tone 7N - Deep skin tone with neutral undertones 7.5N - Deep skin tone with neutral undertones 8N - Deep skin tone with neutral undertones 9N - Very deep skin tone with neutral undertones

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A new era of natural-looking, flawless-appearing skin is here with the launch of the Impeccable line –blurring matte foundation and setting spray from Anastasia Beverly Hills. These two products will have you looking impeccably perfect all day long! Here’s what you need to know about them. The  Foundation WHAT IS IT? Impeccable Blurring Second-Skin Matte Foundation is medium to full coverage makeup that provides natural-looking perfect skin with a soft, velvet-matte finish. Matte meets hydration through an innovative formula that blurs, fine lines and wrinkles with a weightless, velvety-skin feel. It seamlessly glides on to skin, builds easily and blends effortlessly. This foundation is water-resistant and long-wearing, lasting up to 12 hours.   WHAT'S IN IT? This innovative formula features Precision Blur Technology that blurs pores and wrinkles, controls oil, masks imperfections, and hydrates with a second-skin effect. Key ingredients inside this technology include hyaluronic acid to provide moisture and a plumping effect, bixa orellana to help blur pores and imperfections, and phytoglycogen to boost collagen and help deliver youthful-looking, radiant skin. And here’s what’s not inside – Impeccable Blurring Second-Skin Matte Foundation is free of phthalates, mineral oil, talc, silicones, parabens, oil and fragrance. It’s vegan and cruelty-free as well. WHY WILL YOU LOVE IT? The medium to full coverage formula melts into skin and effortlessly blends and builds to perfection for an undetectable, weightless feel. Your skin has never looked better.  And testing results agree!  In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and makes their skin look more even without looking oily or shiny. The Setting Spray WHAT IS IT? Impeccable Setting Spray locks in velvety-matte, silky-smooth makeup for up to 24 hours. This luxuriously lightweight veil delivers a natural, skin-like finish while giving your skin a dose of hydration and a beautiful blurred effect. It diffuses the appearance of pores, fine lines and wrinkles while keeping makeup in place all day. WHAT'S IN IT? Impeccable Setting Spray features a blurring, non-drying formula for a hydrated, natural-looking finish. It has a pleasant yuzu and ginger scent, while being free of phthalates, mineral oil, talc, silicones, sulfates, parabens and oil. It is vegan and cruelty-free. WHY WILL YOU LOVE IT? Simply spray on and reveal your most impeccable complexion yet! This long-lasting setting spray instantly controls shine and blurs pores while preventing your makeup from fading or settling. In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and discoloration, makes their skin look matte and shine-free, and feels fresh and comfortable to wear.

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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We know how much you love a fresh look to match the changing colors of the season, and you’re in for a treat with our new Lip Velvet shades, arriving just in time for the glorious crimsons, reds and browns of fall.  The new Lip Velvet shades are perfect for completing your autumn appearance with a soft, natural lip look: Blackberry is a deep purple berry, Pomegranate is a deep red berry, Cool Brown is a deep taupe brown and Hush Rose is a lovely rosy pink.   DO YOU DREAM IN VELVET? If you don’t already know about Lip Velvet, you simply must try it to believe it. It’s a velvet-smooth lip mousse with full pigment, true-matte color that goes on weightlessly and wears comfortably. Use the cushioned, multifunctional wand to line your lips or apply a one-swipe pass of color on the go. It’s that versatile – you can wear it on its own or with Lip Liner for a more defined look. Including the newest additions, Lip Velvet now comes in 14 shades. We truly believe Lip Velvet is an essential part of your ABH makeup bag, and these new colors ring in the holidays with ultimate glam. 

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Lip Velvet is the best-selling, velvet-smooth lip mousse with weightless, true-matte color for effortless, always-polished lip looks. The versatile formula behind Lip Velvet allows it to create practically limitless looks for every mood. Here are three of our favorite ways to wear it. For Blurred Lips   To get the look of soft, smooth, flawless blurred lips with a diffused finish, you just need two complementary shades of Lip Velvet. Apply the lighter shade all over your lips and blend edges. Then apply the deeper shade to the center of the lips and gently diffuse using fingertips or a brush. For Defined Lips  To create lips with a clear shape and contour, Lip Velvet by itself is all you need! Begin by lining and defining your lips with the pointed tip of the applicator, starting at your cupid’s bow – that curve at the middle top of your upper lips. Once you’ve created your desired shape, fill in the center of the lips using the flat side of the applicator and blend toward the corners. For Sculpted Lips For crafting perfectly contoured, fuller-looking lips, you’ll also want our Lip Liner product in a deeper shade. Apply Lip Liner first to define your desired shape, again starting at your cupid’s bow. Then, using a lighter shade of Lip Velvet, fill in the center of the lips using the flat side of the applicator. Blend toward the corners, and that’s it!

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