OUR LATEST BEAUTY INNOVATION

COMING SOON...

Something kiss-worthy is coming...mark your calendar for 6/30.

ALL ABOUT

HYDRA PRIME
SPF 50

Your SPF’s glow-up is here, just in time for summer. Our barrier-strengthening primer + SPF 50 is your routine’s multi-tasking essential that primes, hydrates, and visibly smooths skin — with or without makeup.

MEET ANASTASIA SOARE

THE QUEEN OF BROWS

I came to the United States from Romania in 1989 with a dream, a background in art and architecture, and a passion for helping people feel beautiful and confident. What began as a love for artistry evolved into a career dedicated to creating the eyebrow category you see in the market today. Alongside my incredible team, we have now built a premium beauty brand rooted in balance, empowerment, and natural beauty.