Today we're celebrating International Women's Day!  We aspire to empower women every day through uplifting beauty routines and the entrepreneurial legacy of our founder and CEO Anastasia Soare. “When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women.”  “When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered. This year’s International Women’s Day theme, ‘Accelerate Action,’ speaks to my journey—and to all of you chasing your dreams. It’s a reminder to take bold steps, lift each other up, and push for change. Together, we can create a world where every woman’s potential knows no limits. Let’s take action, together.”      As a woman-founded company, our admiration and respect for women is woven into everything we do. We are so proud of the company and communities we have built to uplift women everywhere, spark moments of joy, and share opportunities. Join us in celebrating International Women’s Day with these limited-edition bundles inspired by you!  Shop The Sets   Power Brows    3 empowering essentials for your every move.   Volumizing Tinted Brow Gel Brow Freeze® Gel Brow Wiz®    Power Icons    6 empowering essentials to elevate your personal look.  Impeccable Foundation Brow Wiz® Stick Blush Lip Velvet   Lip Liner Spice Mini Eyeshadow Palette   Power Face    4 empowering essentials for glam on-the-go. Beauty Balm Lash Sculpt Mascara Brow Freeze® Gel Lip Gloss    Power Lips    3 essentials for statement-making lips.  Lip Velvet Lip Gloss Lip Liner 

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Dreaming of the perfect lip product that elevates every look? You must be dreaming in velvet – Lip Velvet, that is – the best-selling lip mousse that brings on weightless, true-matte color and cushioned, comfortable wear. Get your full, fabulous lip routine down with these ABH essentials designed to create the perfect pout, every time.     Line + Shape  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet matte finish. Pro tip: Sharpen to a fine tip with our 3-in-1 Sharpener.     FILL + COLOR   Lip Velvet Lip Velvet delivers full-pigment, true-matte color in one swipe. The mousse formula delivers cushioned wearability, with seamless application for a smooth finish.   LIFT + DEFINE   Magic Touch Concealer Finish with multi-tasking Magic Touch Concealer to highlight and perfect your final look. The creamy formula can be used to perfect the shape, create a lifted effect or highlight the center of the lip for an ombré effect. 

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Want sculpted, well-defined lips that make an impression? In this comprehensive guide, we’ll unveil expert tips and techniques to help you achieve sculpted-looking lips that will leave everyone in awe.    The Art of Lip Contouring  Using Lip Liner strategically, you can refine your lip shape and create the illusion of more defined and sculpted lips.   Begin by selecting a lip liner that matches your natural lip color or the shade of lipstick you plan to wear. Next, outline your lips, following your natural lip shape. To create the appearance of fuller lips, slightly overline the outer corners of your upper lip, and fill in your lips with the lip liner to create a seamless base for your lipstick.   Our Lip Liners are highly pigmented and glide on smoothly, allowing you to define and shape your lips with precision. The creamy formula ensures long-lasting wear, preventing your lip color from bleeding or feathering.  Create Your Sculpted Lip Look  After contouring the lip, you can add extra depth and dimension with few clever makeup tricks. It’s all about creating the subtle illusion of fuller, more defined lips. Here are some of our favorite tips for that sculpted look:     1. Define with Lip Velvet:   Lip Velvet is essential for creating a sculpted lip look. This creamy, long-wearing formula glides on effortlessly and dries to a comfortable matte finish. Its highly pigmented color allows you to define and shape your lips with precision, and sets seamlessly with your contoured lip liner.    2. Accentuating the Cupid's Bow with Highlighter:   To make your sculpted look really pop, apply a touch of highlighter using Glow Seeker Highlighter shade Sun Idol to the cupid's bow. The light-reflecting finish will draw attention to this area, creating the illusion of a more defined and sculpted lip shape.    3. Play with Pigment and Shading:   Another way to create the illusion of sculpted lips is by using additional lip color and shading. For example, apply a slightly darker shade of Matte & Satin Lipstick to the outer corners of your lips and blend it towards the center. This will create a shadow effect, making your lips appear more plump and sculpted.    Don’t Forget To Prep & Set Lip Primer   To avoid smudging and feathering, it's important to apply your lip products with care. Start by exfoliating your lips to create a smooth canvas. Then, apply a thin layer of Lip Primer to moisturize and prep your lips.   To further enhance the longevity of your lip color, blot your lips with a tissue and reapply a second coat. This will help set the lipstick and prevent it from transferring or fading throughout the day. You can also fill in your pout with lip liner after applying Lip Primer to create a more pigmented base to work with.   

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  Ready to embrace the iconic '90s lip look? Whether you’re aiming for a grunge-inspired dark lip or a vibrant pop of color, Anastasia Beverly Hills has the perfect lip products to help you achieve that quintessential '90s pout. From matte liquid lipsticks to creamy formulas, our range offers shades and finishes ideal for recreating your favorites.  Choose Your Products  Lip Liner, Lip Gloss, Lip Velvet  The key to an authentic '90s lip is a brown lip liner. Our Lip Liner delivers creamy, easy-to-apply lining for precise and long-lasting lip shape (perfect for your nostalgic new look). Next, lock in your lip color with a complimentary shade of Lip Velvet. It delivers a long-wearing, high-pigment formula in beautiful shades for that perfect ‘90s matte finish. And don’t forget gloss! For added shine, swipe on a touch of gloss. Our Lip Glosses offer high shine without stickiness, moisturizing your lips while adding a plumping effect for a fuller pout.  Sculpt Your Lips  Lip Liner  Overlined lips and a defined Cupid’s bow are key to achieving that full looking '90s pout. First, choose a lip liner that matches your natural lip color or your lipstick shade. Start at the center of your Cupid’s bow and outline your upper lip, slightly extending the line just outside your natural shape for a fuller look. Repeat on your lower lip, ensuring symmetry. To avoid a harsh look, gently blend your lip liner with a lip brush or fingertip to soften edges.  For your defined Cupid’s bow, draw an “X” on your Cupid’s bow with your lip liner, then connect the lines by drawing a smooth curve along your upper lip's natural contour. This technique enhances your lips’ shape for a striking, glamorous look.  Finishing Touches Highlighter  A lip brush allows for precise application and a clean, defined lip line. Start by outlining your lips with the brush, then fill in the color for a flawless finish. To give your '90s lip look a subtle glow, apply a small amount of highlighter to the center of your lips. This technique creates the illusion of fuller lips and adds dimension to your makeup. Finally, after applying lipstick, set the color for longevity. Blot your lips with a tissue to remove excess product, then dust a light layer of translucent powder over your lips to mattify and extend wear. 

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It’s a look that’s in high demand: a natural-looking complexion that appears smooth and even, naturally plump and moisturized. Now you can look this fresh, flawless and radiant with effortless “no makeup”  appeal and a second-skin finish. The hydrated and blurred complexion look is a great look for everyone - especially those with dry skin - and best of all, it’s easy to achieve. Step 1: Perfect We’ll start by evening out your complexion with a sheer-to-light coverage of Beauty Balm Serum Boosted Skin Tint. This skin-loving tint will add a subtle glow to your look. Apply directly to your bare skin, starting in the center of the face and blending outwards with your fingertips. Use pressing motions to build coverage in desired areas.  Step 2: Warm Next, let’s add a little warmth and definition with Cream Bronzer. Use A30 Pro Brush to gently pick up a small amount of product and apply it using light pressure to your cheekbones, temples, forehead and jawline. Use pressing motions to deposit color and circular motions to blend and diffuse. Step 3: Radiate & Blur  Finally, add a natural-looking flush of color with Blurring Serum Blush – which also treats your face with skin-loving niacinamide and pomegranate peels extract! Apply it directly to your cheeks; one dot is enough for a natural flush, two or three dots will give you more color intensity. Blend with your fingertips using gentle pressing motions and build to your desired finish. COMPLETE THE LOOK Since this look is all about “no makeup makeup,” you’ll want to complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows! Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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The radiant, glowy “glazed donut” makeup trend blew up on social media after models and influencers made it popular all over the world. It’s characterized by smooth, even-toned skin with a hint of sun-kissed brightness in the cheeks. This look is especially great for those with dry skin who can benefit from a little skincare pampering, or anyone wanting a minimal, no-brush makeup style. To get it, just follow these three steps and product recommendations from Anastasia Beverly Hills.  STEP 1: PERFECT Beauty Balm Serum Boosted Skin Tint To start, let’s boost your complexion and even out your skin tone with Beauty Balm Serum Boosted Skin Tint. Packed with eight skin-loving ingredients, this serum imparts a healthy-looking glow and leaves a barely-there finish. Apply it directly to bare skin, starting in the center of your face and working outwards. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot or two directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add a third dot if you want more intensity, or layer two shades to create a custom effect. STEP 3: GLOW Hydrating Oil Finally, let’s nourish your skin and add some luminosity at the same time with Hydrating Oil, formulated from a blend of antioxidant-rich botanical extracts. Using the dropper, apply to the skin where needed, then buff and blend using your fingertips. Hydrating Oil is also a great addition to your twice-daily skincare routine, keeping your face and neck looking healthy, hydrated and supple. COMPLETE THE LOOK Lip Gloss This look is all about “no makeup makeup,” so we’ll complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows. Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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