One of our very most popular products – with a 4.8-star rating at the time of this blog post – is Glow Seeker Highlighter, a versatile highlighter that provides the perfect combination of smooth finish and ultra-beam effects for a lit-from-within radiance. Given the rave reviews for this product, we think the news that it’s coming in two new shades is big! Joining the existing Sun Idol and Pearl shades are bewitching Enchanted and luminous Ethereal. Enchanted is a lovely champagne gold, and Ethereal is a light gold with sparkling white reflects. Both are sure to catch the twinkling lights of the holidays, so get ready to add them to your seasonal look!  BEHIND THE GLOW The secret behind Glow Seeker Highlighter is a unique hybrid baked powder gel formula that delivers a multi-dimensional wet effect shine with buildable intensity and the feel of second skin. This formulation provides the high reflectivity of a liquid with the weightlessness of a powder with zero fallout. It can be used to highlight, accentuate and amplify any features on the face, body, eyes and lips. And did we mention it comes in a travel-ready, luxe compact with a mirror? The design of the press helps your brush pick up the perfect amount of product so you can take it with you for use anywhere, anytime. APPLY GLOW LIKE A PRO To apply Glow Seeker highlighter, gently sweep your brush across the formula to pick up the perfect amount. Apply it to all the areas you want to accentuate, such as upper cheekbones, the bridge and tip of your nose, your cupid’s bow or collarbone. For mega-shine, layer on for the desired intensity. Pro tip! Our A23 Pro Brush will give you great results; use the flat side to deposit product and the tip of the brush to blend edges. You can also spritz the brush with Dewy Set Setting to turn up your glow with a more intense finish.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re someone who takes pride in being on trend and of the moment, this article is for you. We see you as the quintessential “It Girl” or “It Boy.” The spotlight always seems to find you, and you want your signature look to be ready to meet it. With these five essential ABH items in your makeup bag, you’ll never miss your chance to shine. SPICE FOR THE SPOTLIGHT Spice Mini Eyeshadow Palette The new Spice Mini Eyeshadow Palette is sure to be an essential staple in your bag. It features nine full-pigment shades that range from warm-toned neutrals and brilliant golds, with just a little sparkle to delight your admirers and followers. These five matte shades and four metallics are great for creating versatile everyday looks. The talc-free formula is easy to apply and offers buildable, blendable intensity and dimension. The compact-sized case (with mirror inside!) is luxuriously packaged and ready for its own star moment. EYES ON THE PRIZE Lash Sculpt® Lengthening & Volumizing Mascara Keeping with the eyes for a moment, let’s talk about how to do gorgeous, glamorous lashes – the kind you’d always dreamed of before you made it big. The secret to your success inside Lash Sculpt® Lengthening & Volumizing Mascara is a formula packed with biotin, collagen and peptides. Together, they sculpt and lengthen your lashes for extreme volume and a healthy-looking appearance. They may look like extension-effect lashes, but they’re truly yours. What a performance! FOR UNDER THE LIGHTS Glow Seeker Highlighter When it’s paparazzi time, you’ll be glad Glow Seeker Highlighter flatters your skin tone with the perfect combination of a smooth finish and lit-from-within radiance. The unique hybrid baked powder/gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It wears like a second skin, and it can be used on the face, body, eyes and lips. Now available in four shades, including new Ethereal and Enchanted to go with the Sun Idol and Pearl tones you know and love. KEEP BALM AND CARRY ON Beauty Balm Serum Boosted Skin Tint For maintaining your star aura, we recommend this first-of-its-kind skincare/makeup hybrid. It delivers sheer-to-light coverage with a natural glowy finish – while also moisturizing, restoring and protecting your skin. Beauty Balm features HA+ technology powered by eight skin-loving ingredients to plump fine lines and smooth out wrinkles. It also feels great, with a luxuriously silky texture that’s weightless and blends seamlessly.  SEND THEM A KISS Lip Velvet You’ll love the velvet-smooth finish of this lip mousse, because it offers effortless, always polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easy – the cushioned wand helps you line and apply for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – all perfect for blowing kisses from the red carpet. 

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re the restless and artistic type, this article is for you. We see you as an innovator. You’re drawn to new shades, bold color and big statements. You like to flex your look and you’re unafraid to experiment with different styles. If this describes you, here are five must-have ABH items you need in your makeup bag.  TAKE YOUR GLAM TO GO Sugar Mini Eyeshadow Palette This new Mini Sugar Palette is certain to be a featured ingredient in all the looks you create. It features nine versatile, full-pigment shades that range from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. Plus it comes in a luxe, compact-sized case with a mirror and swagger all its own.   COLOR ALL OVER THE LINES Liquid Liner Makeup professionals have always loved our liquid eyeliner for the way it glides on smooth and even, allowing one to create sharp, thin lines and bold, dramatic lines as needed. But the big news for all artistic types is this: Liquid Liner comes in five all-new, super-expressive colors beyond the traditional basic Black. With full-pigment White, Navy Blue, Burgundy, Aubergine and Brown matte shades at your fingertips, you’ll have a whole new level of artistic freedom to go wild.   NOURISH YOUR GENIUS Lash Genius® Conditioning Lash Serum You can have expressive creativity and still take proper care of your features. For example, this innovative conditioning eyelash serum blends six rejuvenating ingredients into a brilliant formula that’s designed to create fuller, longer-lasting lashes that also feel smoother and softer. Since you’ll want to use it daily to derive the greatest benefit – you’ll be happy to know it dries clear and flake-free, with no stiffness or stickiness.    SCULPT AND SHAPE Brow Freeze® Gel Whether your look favors brows with that lifted-and-laminated or full-and-feathered, you simply must try this clear wax-gel hybrid, Brow Freeze® Gel. It shapes, sculpts and sets brows with extreme hold, precision and long-lasting staying power. The dual-action comb applicator with micro bristles puts you in complete control – even when dealing with coarse and unruly hairs.    FIND YOUR GLOW Blurring Serum Blush Finally, let your creativity shine – and leave your skin glowing at the same time. Blurring Serum Blush is an innovation in hybrid makeup/skincare. This soft-matte liquid blush is enriched with skin-loving ingredients like niacinamide and pomegranate peels extract to nourish and hydrate. It’s available in five naturally flattering shades; each one offers buildable, vibrant color with a radiant, blurred finish. The gel-like texture grips to the skin, creating a lovely flushed-from-within-effect.

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It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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From The Creator:  “Beauty Balm is the introduction to the future of skincare for ABH. I wanted to create something that bridges the gap between ABH and the clean customer, the intent is to welcome that customer while still being ourselves. Beauty Balm is not a 
stick foundation; it is literally tinted skin care in a stick for the first time ever. It has all the same attributes as a BB cream, 
while being in a stick form that makes it super easy to apply
at home or on-the-go. Think of it like a skincare-makeup
hybrid, it is a treatment product that happens to be tinted. It’s 
the easiest, simplest makeup that makes you look great in
two seconds. The portable component really caters to quick
and easy application. You can literally apply it in the car, it’s
that easy. You just apply it directly to skin and blend with 
fingertips, it’s like applying skincare, no brush required. It 
gives you a natural, fresh-faced look, truly the perfect ‘no 
makeup makeup’ product. I can’t wait for you to try it.” 
 -  CLAUDIA SOARE ABH President WHAT IT IS  Introducing a first-of-its-kind skin tint — a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin!  WHY YOU’LL LOVE IT  We know you’ll love it, but here’s a few reasons why…  Hybrid formula fuses skincare & makeup Sheer-to-Light coverage Natural, barely-there finish 18g Fill weight DERMATOLOGIST-TESTED Our formula is dermatologist-tested and free of fragrance, phthalates, mineral oil, TALC, sulfates and paragons. The result: A formula you can feel good about.  Achieve undercover makeup with 8 skin-loving ingredients for a natural finish & serious care. HA+ Microspheres - Help to smooth fine-lines and wrinkles.  Peptide Complex - Helps to deliver youthful skin.   Fatty Acids - Help to protect and restore.  Collagen-Stabilizer - Helps to moisturize for a smooth effect.   Coconut Oil - Helps to restore for radiant-looking skin.  Shea Butter - Helps to add softness and hydration.  Marula Oil - Helps to nourish with powerful antioxidants.  Jojoba Seed Oil - Helps to soothe and moisturize.   Shop Beauty Balm Learn More About Beauty Balm

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Discover Your Perfect Shade.  We break down how to find your perfect match with our latest drop: Beauty Balm. With over 16 flexible shades that melts into your skin seamlessly, Beauty Balm creates an undercover makeup look thanks to 8 skin-loving ingredients for a natural finish and serious care.  STEP 1 Find Your Category: Fair Light Medium Deep STEP 2 Find Your Undertone Warm Category Skin Appears: Golden, Peach-Golden, Peach  Veins Appear: Green/Olive Surface Tone: Tans easily, rarely burns Neutral Category Skin Appears: Neither Pink/Blue nor Golden/Peach  Veins Appear: Blue/Green  Surface Tone:  Sometimes tans and sometimes burns Cool Category Skin Appears: Pink, Red, Blueish  Veins Appear: Blue/Purple  Surface Tone: Burns easily and can experience more redness, rarely tans   1 - Fair skin with a neutral undertone  2 - Fair skin with a cool rosy undertone  3 - Fair skin with a warm undertone 4 - Fair skin with a golden peach undertone  5 - Light skin with a neutral golden undertone  6 - Light skin with a golden peach undertone  7 - Light skin with a cool olive undertone  8 - Light skin with a warm golden undertone  9 - Medium skin with a golden undertone  10 - Medium skin with a cool golden undertone  11 - Medium skin with a neutral undertone  12 - Medium skin with a cool olive undertone  13 - Deep skin with a neutral golden undertone  14 -Deep skin with a warm golden undertone  15 - Deep skin with a warm undertone  16 -Deep skin with a neutral undertone   Shop Beauty Balm Learn More About Beauty Balm   PAIRS WELL WITH  ICONIC BROW PICKS Shop Brow PRETTY PALETTES  Shop Palettes MUST-HAVE MASCARAS Shop Mascara

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Picking the right blush shade can be tricky, especially if you want to achieve a natural-looking flush that complements your skin tone and undertone. To make your decision easier, we’ve crafted a guide to help you find your ideal shade of our new Blurring Serum Blush for a seamless, vibrant glow. Fair to Light Skin Tones Cool Undertone: Opt for shades with pink undertones for a delicate flush. Recommended shades: Baby Pink and Guava. Warm Undertone: Peach undertones will enhance your warmth beautifully. Recommended shades: Guava and Peach. Neutral Undertone: A mix of pink and peach undertones will create a balanced and fresh look. Recommended shades: Guava and Baby Pink. Medium to Tan Skin Tones Cool Undertone: Vivid pink undertones complement cool undertones perfectly, adding a pop of fresh color. Recommended shades: Baby Pink and Guava. Warm Undertone: Embrace the warmth with vibrant peach undertones. Recommended shades: Peach and Hibiscus. Neutral Undertone: Rosy and taupe undertones will give you a sophisticated glow. Recommended shades: Guava and Plum. Tan to Deep Skin Tones Cool Undertone: Pink and berry undertones not only add a hint of color but also intensify for a striking effect. Recommended shades: Guava and Plum. Warm Undertone: Coral and peach undertones will naturally brighten your complexion. Recommended shades: Peach and Hibiscus. Neutral Undertone: Bright pink and berry undertones are perfect for achieving a bold, statement look. Recommended shades: Hibiscus and Plum. Understanding your skin tone and undertone is the first step to enhancing your natural beauty with the right colors. Whether your skin is fair, tan, or deep; and whether your undertone is cool, warm, or neutral, there’s a Blurring Serum Blush shade that’s perfect for you. Dive into our collection and find your signature blush shade for that perfect, radiant finish that looks just like you’re blushing from within. Shop Blurring Serum Blush Learn More About Blurring Serum Blush  

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How to apply Beauty Balm Makeup has never been easier to apply on-the-go. With an easy applicator and no tools needed, it blends into skin with just your fingertips.  Step 1: Swipe Remove the cap and twist out a small amount of product. Apply Beauty Balm directly to the face, sweeping across the cheeks, forehead, nose and chin. Step 2: Blend Blend using fingertips–no brush, sponge or mirror needed! It blends seamlessly into skin using just fingertips.  Pro Tips: How to use Beauty Balm like a professional.  For on-the-go touch-ups, pick up product using fingertips and apply.  Use pressing motions with fingertips to build coverage in specific areas as desired.  Remove the cap before twisting up the product.  Put the cap back on after each use.    Shop Beauty Balm Learn More About Beauty Balm

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Get The Look: Undercover Makeup.  Achieve the Perfect “No Makeup Makeup” for that post-facial glow feeling anytime, anywhere.  STUNNING SKIN WITH: Beauty Balm Boost your complexion and even skin tone with Beauty Balm.  Shop GLOWY BLUSH WITH: Stick Blush Amplify your natural radiance and create a stunning glow with Stick Blush. Shop BALANCED BROWS WITH: Brow Freeze® Gel Lift and lock your brows in place with best-selling Brow Freeze® Gel.  Shop CREATE STUNNING LASHES: Lash Sculpt Mascara Create extension-effect lashes with Lash Sculpt mascara. Shop KISSABLE LIPS: Crystal Gloss Get natural-looking, high-shine lips with Crystal Gloss.  Shop

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Find your perfect blush match: shop Stick Blush for a creamy formula that blends into skin for a radiant finish or Blurring Serum Blush, a liquid blush with blurring possibilities.  When it comes to achieving that perfect, natural flush, Anastasia Beverly Hills offers two standout products: the Blurring Serum Blush and the Stick Blush. Both provide unique benefits and finishes to suit different skin types and preferences. Here’s a quick guide to help you decide which one is right for you. BLURRING SERUM BLUSH  THE FORMULA: The Blurring Serum Blush features a liquid formula that effortlessly blends into the skin. THE FINISH: This blush provides a soft-matte finish, perfect for those who prefer a subtle, blurred look. THE TEXTURE: With a gel-like, bouncy texture, it feels lightweight and comfortable on the skin. THE PAYOFF: The intensity of the color is buildable, allowing you to customize your look from a sheer wash to a more vibrant flush. THE APPLICATOR: The needle-tip applicator ensures precise application, making it easy to target specific areas. THE SHADES: Available in five shades, there's a hue to complement every skin tone. STICK BLUSH  THE FORMULA: The Stick Blush boasts a creamy formula that glides on smoothly. THE FINISH: It leaves a radiant finish, ideal for those who love a dewy, glowing look. THE TEXTURE: This blush has a non-oily, smooth texture that blends seamlessly into the skin. THE PAYOFF: Like the Blurring Serum Blush, it offers buildable intensity for a customized flush. THE APPLICATOR: The dual-sided design includes a brush, making it convenient for blending and touch-ups on the go. THE SHADES: With seven shades to choose from, you'll find the perfect color to enhance your complexion. WHICH ONE SHOULD YOU CHOOSE If you’re after a soft-matte finish with a blurring effect, the Blurring Serum Blush is your go-to. Its gel-like texture and needle-tip applicator provide precision and control, perfect for a refined look. On the other hand, if you prefer a radiant, glowing finish, the Stick Blush is the ideal choice. Its creamy formula and dual-sided applicator make it easy to apply and blend, giving you a fresh, dewy appearance. Ultimately, both blushes offer buildable intensity and a range of shades, ensuring you can find the perfect match for your skin tone and desired look. Whether you choose the Blurring Serum Blush or the Stick Blush, you’re guaranteed a beautiful, natural flush that enhances your features effortlessly. Shop Blurring Serum Blush Learn More About Blurring Serum Blush

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