The holidays mean holiday parties, and holiday parties mean dressing up and putting on a show. So why not create a glamorous look that will capture all the twinkling lights and magic of the season? Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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Blurring Serum Blush:  Introducing the Blurring Serum Blush, a hybrid marvel that marries the hydration of skincare with the bold impact of high-coverage makeup. This innovative soft-matte liquid blush is designed to transform your makeup routine with its radiant, blurred finish and striking color payoff. Behind the Formula Gone are the days when makeup was just about color. Today, it’s about treatment, care, and enhancement. Infused with skin-loving ingredients like Niacinamide and Pomegranate Peels Extract, this blush does more than deliver a vibrant color. Niacinamide, a form of vitamin B3, works wonders for overall skin health by reducing inflammation and improving the skin barrier. Pomegranate Peels Extract, packed with antioxidants, fights off environmental damage while brightening the skin. Texture That Talks The texture of Blurring Serum Blush stands out from the crowd. Its gel-like consistency ensures that it grips the skin effortlessly, delivering a smooth application that lasts throughout the day. Unlike traditional powder blushes that can sit on top of the skin, our serum blush blends seamlessly, creating a natural, flushed-from-within look that’s both beautiful and believable. Why You'll Love It High Coverage, Vibrant Color Payoff: Expect nothing less than vivid, impactful color that enhances your features. Moisture-Packed, Fluid Color: This blush blends seamlessly into the skin without streaking, thanks to its hydrating formula. Lightweight, Bouncy Texture: The gel-like consistency feels bouncy and light, making it comfortable for all-day wear. Serum-Like Formula: Instantly blurs imperfections for a smooth, flawless finish, much like a filter in a bottle. Customizable Color: From soft and subtle to bold and dramatic, tailor your look with ease. Precision Tip Applicator: Ensures perfect placement and the ideal amount of product every time, eliminating waste and guesswork. Ideal for All Ages and Skin Types: Whether you’re dealing with oily, dry, or combination skin, this blush works beautifully across all skin types. Experience the Blur Upgrade your beauty arsenal with Blurring Serum Blush and experience a new era of blush that enhances, hydrates, and lasts. This product not only beautifies but also benefits the skin, making it a staple in any makeup routine. Get ready to blur, beautify, and glow with every application! Shop Blurring Serum Blush Learn More About Blurring Serum Blush

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Picking the right blush shade can be tricky, especially if you want to achieve a natural-looking flush that complements your skin tone and undertone. To make your decision easier, we’ve crafted a guide to help you find your ideal shade of our new Blurring Serum Blush for a seamless, vibrant glow. Fair to Light Skin Tones Cool Undertone: Opt for shades with pink undertones for a delicate flush. Recommended shades: Baby Pink and Guava. Warm Undertone: Peach undertones will enhance your warmth beautifully. Recommended shades: Guava and Peach. Neutral Undertone: A mix of pink and peach undertones will create a balanced and fresh look. Recommended shades: Guava and Baby Pink. Medium to Tan Skin Tones Cool Undertone: Vivid pink undertones complement cool undertones perfectly, adding a pop of fresh color. Recommended shades: Baby Pink and Guava. Warm Undertone: Embrace the warmth with vibrant peach undertones. Recommended shades: Peach and Hibiscus. Neutral Undertone: Rosy and taupe undertones will give you a sophisticated glow. Recommended shades: Guava and Plum. Tan to Deep Skin Tones Cool Undertone: Pink and berry undertones not only add a hint of color but also intensify for a striking effect. Recommended shades: Guava and Plum. Warm Undertone: Coral and peach undertones will naturally brighten your complexion. Recommended shades: Peach and Hibiscus. Neutral Undertone: Bright pink and berry undertones are perfect for achieving a bold, statement look. Recommended shades: Hibiscus and Plum. Understanding your skin tone and undertone is the first step to enhancing your natural beauty with the right colors. Whether your skin is fair, tan, or deep; and whether your undertone is cool, warm, or neutral, there’s a Blurring Serum Blush shade that’s perfect for you. Dive into our collection and find your signature blush shade for that perfect, radiant finish that looks just like you’re blushing from within. Shop Blurring Serum Blush Learn More About Blurring Serum Blush  

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Find your perfect blush match: shop Stick Blush for a creamy formula that blends into skin for a radiant finish or Blurring Serum Blush, a liquid blush with blurring possibilities.  When it comes to achieving that perfect, natural flush, Anastasia Beverly Hills offers two standout products: the Blurring Serum Blush and the Stick Blush. Both provide unique benefits and finishes to suit different skin types and preferences. Here’s a quick guide to help you decide which one is right for you. BLURRING SERUM BLUSH  THE FORMULA: The Blurring Serum Blush features a liquid formula that effortlessly blends into the skin. THE FINISH: This blush provides a soft-matte finish, perfect for those who prefer a subtle, blurred look. THE TEXTURE: With a gel-like, bouncy texture, it feels lightweight and comfortable on the skin. THE PAYOFF: The intensity of the color is buildable, allowing you to customize your look from a sheer wash to a more vibrant flush. THE APPLICATOR: The needle-tip applicator ensures precise application, making it easy to target specific areas. THE SHADES: Available in five shades, there's a hue to complement every skin tone. STICK BLUSH  THE FORMULA: The Stick Blush boasts a creamy formula that glides on smoothly. THE FINISH: It leaves a radiant finish, ideal for those who love a dewy, glowing look. THE TEXTURE: This blush has a non-oily, smooth texture that blends seamlessly into the skin. THE PAYOFF: Like the Blurring Serum Blush, it offers buildable intensity for a customized flush. THE APPLICATOR: The dual-sided design includes a brush, making it convenient for blending and touch-ups on the go. THE SHADES: With seven shades to choose from, you'll find the perfect color to enhance your complexion. WHICH ONE SHOULD YOU CHOOSE If you’re after a soft-matte finish with a blurring effect, the Blurring Serum Blush is your go-to. Its gel-like texture and needle-tip applicator provide precision and control, perfect for a refined look. On the other hand, if you prefer a radiant, glowing finish, the Stick Blush is the ideal choice. Its creamy formula and dual-sided applicator make it easy to apply and blend, giving you a fresh, dewy appearance. Ultimately, both blushes offer buildable intensity and a range of shades, ensuring you can find the perfect match for your skin tone and desired look. Whether you choose the Blurring Serum Blush or the Stick Blush, you’re guaranteed a beautiful, natural flush that enhances your features effortlessly. Shop Blurring Serum Blush Learn More About Blurring Serum Blush

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re the restless and artistic type, this article is for you. We see you as an innovator. You’re drawn to new shades, bold color and big statements. You like to flex your look and you’re unafraid to experiment with different styles. If this describes you, here are five must-have ABH items you need in your makeup bag.  TAKE YOUR GLAM TO GO Sugar Mini Eyeshadow Palette This new Mini Sugar Palette is certain to be a featured ingredient in all the looks you create. It features nine versatile, full-pigment shades that range from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. Plus it comes in a luxe, compact-sized case with a mirror and swagger all its own.   COLOR ALL OVER THE LINES Liquid Liner Makeup professionals have always loved our liquid eyeliner for the way it glides on smooth and even, allowing one to create sharp, thin lines and bold, dramatic lines as needed. But the big news for all artistic types is this: Liquid Liner comes in five all-new, super-expressive colors beyond the traditional basic Black. With full-pigment White, Navy Blue, Burgundy, Aubergine and Brown matte shades at your fingertips, you’ll have a whole new level of artistic freedom to go wild.   NOURISH YOUR GENIUS Lash Genius® Conditioning Lash Serum You can have expressive creativity and still take proper care of your features. For example, this innovative conditioning eyelash serum blends six rejuvenating ingredients into a brilliant formula that’s designed to create fuller, longer-lasting lashes that also feel smoother and softer. Since you’ll want to use it daily to derive the greatest benefit – you’ll be happy to know it dries clear and flake-free, with no stiffness or stickiness.    SCULPT AND SHAPE Brow Freeze® Gel Whether your look favors brows with that lifted-and-laminated or full-and-feathered, you simply must try this clear wax-gel hybrid, Brow Freeze® Gel. It shapes, sculpts and sets brows with extreme hold, precision and long-lasting staying power. The dual-action comb applicator with micro bristles puts you in complete control – even when dealing with coarse and unruly hairs.    FIND YOUR GLOW Blurring Serum Blush Finally, let your creativity shine – and leave your skin glowing at the same time. Blurring Serum Blush is an innovation in hybrid makeup/skincare. This soft-matte liquid blush is enriched with skin-loving ingredients like niacinamide and pomegranate peels extract to nourish and hydrate. It’s available in five naturally flattering shades; each one offers buildable, vibrant color with a radiant, blurred finish. The gel-like texture grips to the skin, creating a lovely flushed-from-within-effect.

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Are you looking to achieve a dreamy-looking “cloud skin” complexion? The forecast says you’re in luck! It’s easy to create this soft, slightly matte, slightly radiant (and so on-trend) look at home. It’s great for all skin types – especially those with oily skin – and it goes with all makeup styles, from subtle to ultra-glam. All you need is to follow these steps and use these makeup products from Anastasia Beverly Hills. Here’s how to do it. STEP 1: PERFECT Magic Touch Concealer To start, use creamy Magic Touch Concealer to correct and brighten your skin to an even, luminous finish. Select the shade closest to your skin tone, then use the wand to apply dots to the forehead, cheeks, nose and chin. Also apply directly over blemishes, discoloration, or anywhere you need extra coverage. Blend using the A30 Pro Brush. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: SET Loose Setting Powder To finish, we’ll use Loose Setting Powder to brighten and blur. This lightweight, silky powder sets makeup with the desired smooth, flawless matte finish you want. Apply using a makeup sponge or powder brush, lightly pressing in the areas you want to set. Be sure to focus on the T-zone from forehead down to nose and chin, and under the eyes. You’re looking for a bright, diffused effect to achieve this look. COMPLETE THE LOOK Lip Velvet Adding some velvet-smooth color and finish to your lips is a delicious way to complement your new “cloud skin” look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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The radiant, glowy “glazed donut” makeup trend blew up on social media after models and influencers made it popular all over the world. It’s characterized by smooth, even-toned skin with a hint of sun-kissed brightness in the cheeks. This look is especially great for those with dry skin who can benefit from a little skincare pampering, or anyone wanting a minimal, no-brush makeup style. To get it, just follow these three steps and product recommendations from Anastasia Beverly Hills.  STEP 1: PERFECT Beauty Balm Serum Boosted Skin Tint To start, let’s boost your complexion and even out your skin tone with Beauty Balm Serum Boosted Skin Tint. Packed with eight skin-loving ingredients, this serum imparts a healthy-looking glow and leaves a barely-there finish. Apply it directly to bare skin, starting in the center of your face and working outwards. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot or two directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add a third dot if you want more intensity, or layer two shades to create a custom effect. STEP 3: GLOW Hydrating Oil Finally, let’s nourish your skin and add some luminosity at the same time with Hydrating Oil, formulated from a blend of antioxidant-rich botanical extracts. Using the dropper, apply to the skin where needed, then buff and blend using your fingertips. Hydrating Oil is also a great addition to your twice-daily skincare routine, keeping your face and neck looking healthy, hydrated and supple. COMPLETE THE LOOK Lip Gloss This look is all about “no makeup makeup,” so we’ll complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows. Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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Get Glowing.Achieve A Sunkissed Radiant Glow A sun-kissed glow is more than just a trend—it's a timeless beauty look that always looks good. Whether you're looking to bring out your natural radiance or achieve a showstopping luminous look, our range of glowy products can help you get there. The right products can transform your entire complexion, adding warmth, definition, and a luminous finish that captures the light beautifully. Here’s how you can achieve that enviable glow with our must-have beauty essentials. Bring out the light with Glow Seeker Highlighter Glow Seeker Highlighter Glow Seeker Highlighter is a universal, all-skin tone flattering highlighter with a unique hybrid baked powder gel formula. It delivers a multi-dimensional wet effect shine with buildable intensity. Perfect for face, body, eyes, and lips, it takes you from subtle radiance to a bold champagne golden strobe. Bring out the sparkle with Shimmer Body Oil Shimmer Body Oil Shimmer Body Oil delivers a luxe, lightweight glow. This rich formula leaves your skin silky-soft with a delicate coconut-vanilla scent and sparkling glitter that illuminates your skin with a golden shimmer. Simply shake well and apply for an irresistible sun-kissed glow. Bring on the Bronze with Cream Bronzer Cream Bronzer Warm up your skin with Cream Bronzer. This weightless cream formula offers natural, matte sun-kissed color and contour without streaking or patchiness. Available in ten shades, it blends seamlessly for a second-skin finish, perfect for defining and sculpting. Bring on the Color with Blurring Serum Blush Blurring Serum Blush Add a pop of color with the Blurring Serum Blush. This hydrating, soft-matte liquid blush gives a radiant, blurred finish. Infused with Niacinamide and Pomegranate Peel Extract, it delivers buildable vibrant color with a natural, flushed-from-within effect. Get ready to glow and shine bright with sun-kissed radiance. Shop all of our picks. 

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New Trend Alert: Soft Focus Makeup!  What is soft focus makeup?  The quest for a flawless, yet natural-looking complexion has led to the rise of soft focus makeup. Soft focus makeup uses hydrating formulas to create a glowing, smooth appearance that looks as if you're perpetually under the most flattering light. Perfect for those seeking a makeup look that's both understated and glamorous, soft focus makeup promises a flawless finish that's ideal for everyday wear. Join us as we delve deeper into what makes soft focus makeup a must-try trend. A FLAWLESS BASE BEAUTY BALM  Achieve the coveted soft focus complexion with Beauty Balm. This multitasking balm is designed to perfect the skin's appearance by providing lightweight, buildable coverage that blurs imperfections and evens out skin tone. Infused with hydrating ingredients and light-reflecting particles, Beauty Balm not only moisturizes but also casts a luminous look that mimics the soft glow of natural light on the skin. A PINCH OF COLOR NEW BLURRING SERUM BLUSH Embrace the essence of Soft Focus Summer with our latest drop, the new Blurring Serum Blush. This blush is a true multitasker, marrying the skin-loving benefits of a hydrating serum with the vivid, customizable color payoff of your favorite blush. As you blend it into your skin, the formula works its magic, smoothing over flaws and adding a touch of bouncy vitality to your complexion. It’s like a little dab of summer color in every application. For anyone who's a fan of that fresh-faced look, this blush is your new go-to for nailing the trend with ease and style. LUXE LIPS LIP VELVET Dive into the Soft Focus Summer trend with our new Lip Velvet shades, designed to give you that effortlessly chic, soft-focus lip look. This season, we're introducing four timeless shades: Pale Mauve, a light mauvey taupe; Rosey Mauve, a midtone rose; Softy, a soft pink nude; and Pink Sand, a nude peachy pink. These colors are timeless, yet absolutely on-trend for creating subtle, naturally beautiful lips perfect for any summer outing. Wear them solo for a touch of color or pair with a liner for a slightly bolder, yet still understated look. Each shade brings the soft, matte elegance that's essential for the Soft Focus Summer aesthetic, providing full-pigment color and a comfortable, long-lasting finish.

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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