Today we're celebrating International Women's Day! We aspire to empower women every day through uplifting beauty routines and the entrepreneurial legacy of our founder and CEO Anastasia Soare.
“When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women.”
“When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered. This year’s International Women’s Day theme, ‘Accelerate Action,’ speaks to my journey—and to all of you chasing your dreams. It’s a reminder to take bold steps, lift each other up, and push for change. Together, we can create a world where every woman’s potential knows no limits. Let’s take action, together.”
As a woman-founded company, our admiration and respect for women is woven into everything we do. We are so proud of the company and communities we have built to uplift women everywhere, spark moments of joy, and share opportunities. Join us in celebrating International Women’s Day with these limited-edition bundles inspired by you!
Shop The Sets
Power Brows
3 empowering essentials for your every move.
- Volumizing Tinted Brow Gel
- Brow Freeze® Gel
- Brow Wiz®
Power Icons
6 empowering essentials to elevate your personal look.
- Impeccable Foundation
- Brow Wiz®
- Stick Blush
- Lip Velvet
- Lip Liner
- Spice Mini Eyeshadow Palette
Power Face
4 empowering essentials for glam on-the-go.
- Beauty Balm
- Lash Sculpt Mascara
- Brow Freeze® Gel
- Lip Gloss
Power Lips
3 essentials for statement-making lips.
- Lip Velvet
- Lip Gloss
- Lip Liner