A new era of natural-looking, flawless-appearing skin is here with the launch of the Impeccable line –blurring matte foundation and setting spray from Anastasia Beverly Hills. These two products will have you looking impeccably perfect all day long! Here’s what you need to know about them. The  Foundation WHAT IS IT? Impeccable Blurring Second-Skin Matte Foundation is medium to full coverage makeup that provides natural-looking perfect skin with a soft, velvet-matte finish. Matte meets hydration through an innovative formula that blurs, fine lines and wrinkles with a weightless, velvety-skin feel. It seamlessly glides on to skin, builds easily and blends effortlessly. This foundation is water-resistant and long-wearing, lasting up to 12 hours.   WHAT'S IN IT? This innovative formula features Precision Blur Technology that blurs pores and wrinkles, controls oil, masks imperfections, and hydrates with a second-skin effect. Key ingredients inside this technology include hyaluronic acid to provide moisture and a plumping effect, bixa orellana to help blur pores and imperfections, and phytoglycogen to boost collagen and help deliver youthful-looking, radiant skin. And here’s what’s not inside – Impeccable Blurring Second-Skin Matte Foundation is free of phthalates, mineral oil, talc, silicones, parabens, oil and fragrance. It’s vegan and cruelty-free as well. WHY WILL YOU LOVE IT? The medium to full coverage formula melts into skin and effortlessly blends and builds to perfection for an undetectable, weightless feel. Your skin has never looked better.  And testing results agree!  In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and makes their skin look more even without looking oily or shiny. The Setting Spray WHAT IS IT? Impeccable Setting Spray locks in velvety-matte, silky-smooth makeup for up to 24 hours. This luxuriously lightweight veil delivers a natural, skin-like finish while giving your skin a dose of hydration and a beautiful blurred effect. It diffuses the appearance of pores, fine lines and wrinkles while keeping makeup in place all day. WHAT'S IN IT? Impeccable Setting Spray features a blurring, non-drying formula for a hydrated, natural-looking finish. It has a pleasant yuzu and ginger scent, while being free of phthalates, mineral oil, talc, silicones, sulfates, parabens and oil. It is vegan and cruelty-free. WHY WILL YOU LOVE IT? Simply spray on and reveal your most impeccable complexion yet! This long-lasting setting spray instantly controls shine and blurs pores while preventing your makeup from fading or settling. In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and discoloration, makes their skin look matte and shine-free, and feels fresh and comfortable to wear.

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New Impeccable Blurring Second-Skin Matte Foundation is here to blur and diffuse away pores, fine lines and wrinkles with a natural-looking, soft velvet-matte finish. At the same time, its skin-enhancing ingredients provide hydration and a second-skin feel. You simply must experience what it feels like to be Impeccable! Our new liquid foundation also comes in 25 shades. So which one is right for you? Let’s break down how to find your perfect match. FIND YOUR SKIN TONE The 25 shades are divided into five skin tone groups: Fair, Light, Medium, Tan and Deep. You should start here by picking the collection that’s closest to your natural complexion. You’ll see the five skin tones on the shade breakdown wheel. FIND YOUR UNDERTONE As you look at the wheel, did you notice how the skin tones are subdivided into undertones? That’s where we take a deeper look at your skin to find the most precise match.  The undertones are: Warm (golden hues), Warm Peach (warm with peachy hues), Warm Olive (warm with olive hues), Cool Rosy (cool tones with pink hues), and Neutral (in between warm and cool). Not every skin tone divides exactly evenly into the five undertones, and some of the Impeccable shades sit on the cusp of two different tones, just like your Capricorn-Aquarius BFF celebrating her upcoming birthday. But understanding the undertones available will help point you toward the two or three shades you want to sample first. TRY IT ON! Using a sampler, dab a swatch on your jawline and blend in using your fingertips or a brush. Apply to bare skin and in natural light so you get a true color impression. Be sure to let the matte formula set before you judge the color. If you’ll be using Impeccable over discolored areas, you want to match your surface tone, not the blemish. Again, you want to pick the one most closely matches your skin. By selecting a shade that blends seamlessly into the neck, you’ll have flawless continuity – and perfect-looking skin is what Impeccable is all about! IMPECCABLE FOUNDATION SHADES Fair Skin Tone 00N - Very fair skin with neutral undertones 0CR - Very fair skin with cool rosy undertones 1N - Fair skin with neutral undertones 1CR - Fair skin with cool rosy undertones Light Skin Tone 1.5N - Light skin with neutral undertones 2N - Light skin with neutral undertones 2W - Light skin with warm undertones 2WP - Light skin with warm peach undertones 2.5W - Light skin with warm undertones Medium Skin Tone 3W - Light to medium skin tone with warm undertones 3N - Light to medium skin tone with neutral undertones 3WO - Light to medium skin tone with warm olive undertones 3CR - Light to medium tone with cool rosy undertones 4N - Medium skin tone with neutral undertones 4W - Medium skin tone with warm undertones 4WP - Medium skin tone with warm peach undertones 4WO - Medium skin tone with warm olive undertones Tan Skin Tone 4.5W - Tan skin tone with warm undertones 5W - Tan skin tone with warm undertones 6W - Tan skin with warm undertones 6.5N - Tan skin with neutral undertones Deep Skin Tone 7N - Deep skin tone with neutral undertones 7.5N - Deep skin tone with neutral undertones 8N - Deep skin tone with neutral undertones 9N - Very deep skin tone with neutral undertones

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Shopping for a new foundation? Sometimes it can feel overwhelming when you’re considering factors like your skin type, the amount of coverage you need, and what shade to go with. The important thing to keep in mind: Anastasia Beverly Hills has you covered! Our complete complexion lineup includes three stellar product lines: new Impeccable Blurring Second-Skin Matte Foundation, Luminous Foundation, and Beauty Balm Serum Boosted Skin Tint. Each one is great for particular applications, and each one is cruelty-free and vegan, of course. We’ll help you find the one that’s right for you! A good place to start is by considering what coverage level you need. Light coverage will let your freckles (and your imperfections) show through. Medium coverage will give your skin an airbrushed look. Full coverage is what you want to mask redness or acne scarring. With that in mind, we can go to your product choices. Impeccable Blurring Second-Skin Matte Foundation For medium to full coverage that leaves a natural-looking, velvet-matte finish, choose our newest liquid foundation. It features Precision Blur Technology to hydrate, control oil, and diffuse away pores, fine lines and wrinkles. And it positively glides on, effortlessly blending and blurring to perfection while leaving a breathable, second-skin feel. Water-resistant and long-wearing up to 12 hours, this foundation promises flawless-looking, impeccably perfect skin – just like the name says! Ideal for: Natural to glam makeup Coverage: Medium to full Finish: Soft-matte, blurring, skin-like finish Benefits: Blurs, plumps, moisturizes, masks discoloration, wears long Available in: 25 shades Luminous Foundation For medium coverage, this water-resistant liquid foundation creates a luminous, natural-looking finish. The radiant formula delivers long-wearing coverage, yet it feels weightless and looks ultra-fresh. In fact, it looks so great on its own, there's no need to set with a powder. And with 49 shades across five categories and three undertones to choose from, you’re sure to find a perfect match. Ideal for: Luminous, “barely there” makeup Coverage: Medium Finish: Radiant, natural-looking finish Benefits: Blurs, masks discoloration, wears long Available in: 49 shades Beauty Balm Serum Boosted Skin Tint For sheer to light coverage, consider this first-of-its-kind skin tint – an Allure 2024 Best of Beauty winner for Best Stick Foundation! Packed with 8 skin-loving ingredients, it delivers a natural-looking, glowy finish and serious care! Versatile and easy to apply, Beauty Balm features a luxuriously silky texture that’s weightless and blends seamlessly. Ideal for: “No makeup” makeup Coverage: Sheer to light Finish: Hydrating, glowing finish Benefits: Hydrates, plumps, smooths Available in: 16 shades  Dewy vs. Matte Setting Spray If you love using a setting spray with your foundation, we have just what you need for locking in both matte and dewy looks. Set your looks for longer with the natural, radiant finishes you love! Impeccable Setting Spray Our new setting spray delivers a natural-looking velvet-smooth matte finish with a beautiful, blurred effect – while giving your skin an instantly refreshing dose of hydration. It locks in makeup for up to 24 hours, so you can use it to diffuse pores, wrinkles and texture all day.  Impeccable Setting Spray is our innovative long-wear makeup veil that controls oil and shine for your most impeccable complexion yet! Finish: Matte Ideal for: Oily skin Benefits: Hydrating, blurring, matte finish, 24-hour wear Scent: Yuzu ginger Dewy Set Setting Spray Our existing setting spray seamlessly blends and sets makeup with a radiant, dewy finish. It’s gentle and ideal for use with dry skin. The water-based formula goes on weightlessly, leaving your skin feeling smooth and refreshed. You can use it before applying makeup as a prep, or after applying makeup to set it in place. Finish: Dewy Ideal for: Dry skin Benefits: Hydrating Scent: Coconut-vanilla

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.

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