Achieving a natural makeup look starts with a thoughtful base routine. Enter the all-new Effortless Base Set, a curated trio designed to help you create flawless skin fast with minimal effort. Including Beauty Balm, Hydra Prime SPF 50, and a complimentary Beauty Bag, this set streamlines your prep routine to deliver polished, skin-like results. Made for every artistry level, The Effortless Base Set is the ultimate foundation of an elevated look—where skin appears smooth, hydrated, and naturally perfected. What Is the Effortless Base Set?  A Complete Base Routine for a No Makeup Look  The Effortless Base Set includes everything you need to prep and perfect your complexion, without overcomplicating your routine. Beauty Balm and Hydra Prime SPF 50 work in harmony to enhance your skin’s natural texture and radiance, with or without additional makeup. Your free ABH bag ensures you can keep it with you (and keep your complexion on point). Here’s what’s included:  Beauty Balm Our serum-boosted skin tint with eight skin-loving ingredients that delivers sheer-to-light coverage and a natural finish   Hydra Prime SPF 50 Our hydrating makeup primer that preps and protects skin with seamless application  Free Beauty Bag to store your everyday base essentials or take them with you for travel  How to Achieve Flawless Skin with Minimal Effort  The Simple Formula Behind a Natural Makeup Look  If you’re always wondering about the essentials for achieving flawless skin, the secret lies in strategic, skin-first products. The Effortless Base Set focuses on hydration, balance, daily protection, and lightweight coverage, key elements for a refined natural makeup look.  Why this routine works:  Hydration helps makeup blend smoothly and wear evenly  Lightweight formulas enhance skin without masking it  Fewer steps create a more natural, skin-like finish  Beauty Balm: The Key to a Natural Makeup Look  Lightweight Coverage for a Flawless, Skin-Like Finish  Beauty Balm is the hero of a modern no makeup look. It delivers sheer-to-light coverage that evens tone while allowing natural skin to show through, perfect for a flawless look without any heaviness.  Why it’s an everyday essential:  Enhances complexion and natural texture  Blends effortlessly for quick application  Ideal for daily wear   Layers nicely with other products Hydra Prime: A Hydrating Makeup Primer for Seamless Skin  The Essential First Step to Flawless Skin  A smooth base starts with proper prep. Hydra Prime SPF 50 is a hydrating makeup primer that prepares skin to be the ideal canvas for makeup, helping achieve long-lasting, polished results. With essential daily SPF 50, it’s also a key element for no-makeup days, shielding from the sun while giving that boost of hydration.   Benefits include:  Lightweight hydration for fresh-looking skin  Seamless makeup application  A smooth, even finish throughout the day  Daily essential SPF 50 The Effortless Base Set Routine  A Step-by-Step Guide to a No Makeup Look  Prep skin with Hydra Prime SPF 50 to hydrate and smooth  Perfect with Beauty Balm for natural, even coverage  Finish with confidence, your flawless skin look is complete  The Everyday Staple for Flawless Skin  A Base Makeup Set You’ll Reach for Again and Again  The Effortless Base Set is a modern essential for anyone seeking a natural makeup look that feels elevated yet effortless. Whether you’re a beauty lover refining your daily look or a makeup artist looking for new techniques to achieve flawless skin, this set delivers consistent, skin-focused results, making it a true beauty staple for any routine.  FAQs: Effortless Base Set & Natural Makeup Look  How do I achieve a natural makeup look? Start with a hydrating primer like Hydra Prime SPF 50, then apply lightweight coverage with Beauty Balm. Blend well and keep finishing touches minimal.  What products are included in the Effortless Base Set? Beauty Balm, Hydra Prime, and a Free Beauty Bag—everything needed for flawless skin in just a few steps.  Why is a hydrating makeup primer important? It smooths texture, boosts hydration, and helps makeup wear beautifully all day.  Can this set create a no makeup look? Yes. Its lightweight, skin-focused formulas are ideal for a natural, radiant finish.  How can I achieve flawless skin with minimal makeup? Prep, perfect, and blend—this simple routine delivers polished results without heavy coverage. 

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New Year’s Eve is more than a countdown, it’s a moment of sparkle, energy, and self-expression. As the city lights shimmer and skyline reflections glow, your makeup becomes part of the celebration. This season’s New Year makeup looks bring together metallic finishes, luminous skin, and bold statement details that feel as electric as the midnight moment itself. Read on to explore luminous, NYE-inspired makeup looks that celebrate artistry, confidence, and glam.  Glamorous Eye Looks to Dazzle This New Year's Eve  When it comes to New Year's Eve makeup ideas, the eyes lead the energy. Channel the sparkle of Times Square, the metallic flash of city windows at night, and the drama of the countdown with eyes that mesmerize. Here are some of our favorite trending eye looks to ring in 2026.   Stunning Shimmer Eyeshadow Techniques  Press metallic shades of Embers Mini Eyeshadow Palette across the lid using your fingertip for maximum color payoff.  Layer shimmer eyeshadows at the center of the lid to create a “city-light reflection” effect.  For minimal fallout, apply shadows over your eyeshadow primer and tap, don’t swipe.   Eliminate fall out and enhance foiled effects with a brush that’s wet with Impeccable Setting Spray.  Want a bold eyeliner look? A striking liner instantly elevates any New Year makeup look Use Darkside Waterproof Gel Liner for smudged-out smoky detail.  Top with Liquid Liner to sculpt a dramatic wing, precision lining, and delicate details.   For extra dimension, outline your wing with a metallic shadow or duo chrome shimmer.  Want more intensity? Layer shadow on top of your liner, diffusing outward for a “midnight smoke” finish.  Don’t forget your signature NYE shimmer! Here’s how to add it to your look Apply high-shine metallics to the inner corner to mimic the twinkle of fireworks.  Add a touch of Glow Seeker Highlighter to the brow bone for extra lift.  Use Loose Glitter on face, body or hair to create a fast multidimensional effect.  Add an instant surge of shine to lips with reflective Lip Gloss (try Amber Sparkle!)   Use a brush that’s damp with setting spray to amplify reflectivity and make metallics appear wet or glass-like on the skin. Flawless Skin for Your NYE Celebration  Your complexion should set the special night’s tone with smooth, radiant, lit-from-within skin. This is the base that anchors your full New Year’s look.  Create a Radiant Base: Start with a hydrating primer to hydrate and grip makeup all night. Follow with Impeccable Foundation for a matte, second-skin finish that looks stunning in photos and in party lights.  For a seamless blend and coverage, apply foundation with a beauty sponge.  Add concealer only where needed to keep the skin looking fresh, not heavy.  If you’re going for more of a radiant or dewy look, reach for products that deliver hydration for moisturized-looking skin. Here are our highlighting techniques for a luminous glow that will make you rival the sparkle of New Year’s fireworks with these top glow picks:  Sweep Glow Seeker Highlighter across cheekbones, brow bone, and down the bridge of the nose.  For a reflective, glass-skin finish, layer powder highlighter over a cream base.  Highlight the collarbones and shoulders if your outfit shows them off, glam from every angle.  Intentional concealing and highlighting helps customize your glow.   When the clock strikes midnight, your makeup should still be flawless. Here’s how to set your makeup for all-night wear:  Use Impeccable Setting Spray to lock everything in place while maintaining a matte skin finish.  Mist in layers: apply once after foundation, again after full glam.  Lock in full, defined brows with long-lasting formulas like MicroStroke Brow Pen and Brow Freeze® Gel. Blot lightly and re-spray before heading out for maximum longevity. Lip Looks That Steal the Spotlight  The right lip pairing is essential for balancing and complementing your NYE eye look. Balance ensures your glam feels intentional and artistic, the ABH way. Whether you want bold statement lips or a soft shine to balance dramatic eyes, the right lip completes your New Year makeup look. Here are some ways to choose the perfect lip color:  If your eyes are ultra-reflective, choose a softer lip (try Lip Velvet in shade Hush Rose!) If the eyes are clean and luminous, go bold (try Matte & Satin Lipstick in shade Sugar Plum!) Go for bold red lips for classic, festive NYE glam (try Matte & Satin Lipstick in shade American Doll!) Metallic bronze or berry for party-ready drama (try Lip Velvet in shade Pomegranate!) Tinted Lip Gloss or light sculpting with Lip Liner when the eyes are the center of attention.  Let your outfit’s color palette and your energy for the night guide you. Looking for lips that will last all night long? Here are some quick long-lasting lip techniques:  Exfoliate and hydrate before applying color.  Use a long-wear matte or velvet finish for kiss-proof confidence at midnight.  Press a touch of shimmering shadow to the center of the lips for an NYE glow effect.  Set liquid lipstick or deeply pigmented satin formulas with a light dust of translucent powder. Apply your favorite festive Lip Liner, then fill the rest of the lip. Top with long-wearing Lipstick for added longevity. Let the lights, the energy, and the celebration of the new year inspire a makeup look that reflects your confidence and creativity. Remember, your glam isn’t just makeup: it’s artistry, expression, and radiance. This New Year’s Eve, let your glow be your spotlight! 

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Elevate Everyday Eye Looks With All-New Embers Mini Eyeshadow Palette Want eyes that truly sizzle and smolder? From subtle daytime elegance to bold, dramatic moments, our NEW Embers Mini Eyeshadow Palette delivers it all in one essential edit. This must-have mini palette features 9 shades ranging from warm neutrals to rich, fiery tones, expertly curated in a mix of velvety mattes and luminous metallics. Powered by our full-pigment, effortlessly blendable formula, it’s designed for every artistry level, especially those on the go, to elevate those everyday eye looks that could use a luxe refresh. Whether you’re looking for natural winter radiance or full-on holiday party glam, here’s how to get the looks you love using our new festive favorite. How to Create Natural Eye Makeup with Embers  Looking for captivating, natural eye looks for daily wear? Embers Mini Eyeshadow Palette make it a breeze with high color payoff and buildable intensity for effortless customization. Start by applying Eye Primer to create a smooth, even canvas that will help your shadows blend seamlessly and stay vibrant for hours. Brighten the inner corners of the eyes with a metallic hue, like shade A1 or B1, applying with fingertips for a light sheen or a dense brush for more color.  Next, enhance your natural eye shape and color with medium tones, like A3 or B2, sweeping across the entire lid. Deepen the outer corner and lash line with the richest shades for subtle definition. The key here is blending, softly layering each tone to build that naturally radiant and refreshed look.  Artistry Tip: Use Highlighting Duo Pencil as an eyeshadow base when using metallic eyeshadows.   How to Create Bold Holiday Eye Makeup with Embers Want to amp up the look for bolder holiday glam? Go for the full-on shimmer or dark, demure hues to create a captivating finish. After creating your custom natural eye, go in and add some intentional detail to solidify the look. For eye-catching reflection, go in with one of the luminous metallics, like A1 or A2, at the very center of your lids. Add a layer or two to really bring out the pigment. Make an even bigger statement by bringing the shade down to the center of your lower lash line, adding extra attention and glimmer to your eyes. For smokey drama, add one of the darkest shades, like C2 or C3, to the outer corners of your lids, blending in towards the crease. Lightly line the outer corners of the lower lash line to get that smoldering definition.   Complete The Look  Whether you’re blending soft neutrals or layering high-impact metallics, no ABH eye look is complete without the perfect brow pairings, eye liner and mascara. We love pairing Darkside Waterproof Gel Liner with Liquid Liner to get the perfect winged edge, topped with Lash Sculpt Lengthening & Volumizing Mascara or Lash Brag® Volumizing Mascara for pro-level results. Fill in brows with the formula of your choice, from fan-favorite Brow Powder Duo to award-winning Brow Wiz®, locked in with brow gel for that ABH-worthy finish. 

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December is Anastasia’s birthday month, and what better way to celebrate than with customized glam? Astrology is one of Anastasia’s favorite things to spark creativity and connect with her passions. After all, the stars don’t just shape our moods; they can inspire our makeup looks, too. This month, our astrology beauty spotlight is on Anastasia’s signature soft glam lip looks, which draw inspiration from the bold, brilliant women who light up her world, each with their own story, sparkle, and style. Every shade is like a love letter to the many lives they lead. Whether you’re a bold Leo or a mysterious Scorpio, your zodiac sign can reveal the colors, textures, and trends that signify and embody your personality. Here’s your cosmic guide to your signature lip mood written in the stars just for you, featuring some of our most memorable Matte & Satin Lipstick shades. Lip Mood: Find the Perfect Shade for Your Zodiac Element  Fire (Aries, Leo, Sagittarius)  Lip Mood: Bold and effortlessly put together, fire signs bring the heat without overpowering. They blend earthy confidence with a spark of something unexpected. Think smoldering glances, a little bit of an edge, and charm that leaves an impression. Fire signs embody the kind of mood that doesn’t ask permission— it doesn’t shout; it shines. ROYAL RED (vivid bluish red with a matte finish) SUN BAKED (mid-tone mauvy pink with a matte finish)  TEASE (rose quartz pink with a satin finish)  Earth (Taurus, Virgo, Capricorn)  Lip Mood: Calm, collected, and unapologetically in control, earth signs capture the quiet power of someone who knows exactly who they are. They embody smooth, grounded energy with rich, understated elegance. Think soft sweaters at the start of winter and warm, soothing earth tones that make an inviting entrance.   HONEY TAUPE (nude beige with a satin finish) SOFT BROWN (warm soft brown with a satin finish)  PRALINE (nude pink with a satin finish)  Air (Gemini, Libra, Aquarius)  Lip Mood: Calm, centered, and beautifully untouchable, air signs are all about ethereal, subtle elegance and quiet confidence. They love relaxed, whisper-light vibes of intentional, slow mornings or a deep breath at golden hour. Romantic without being sweet, delicate yet grounded, like a poem with an edge.  TAUPE BEIGE (pink beige with a satin finish)  HUSH ROSE (rosy pink with a matte finish)  PEONY (soft cool-toned nude pink with a matte finish)  Water (Cancer, Scorpio, Pisces)  Lip Mood: Intentional and composed, like a bit of stillness in the chaos, water signs embody the color of overcast skies, the mood of introspection, and quiet luxury. Water signs are all about atmosphere: muted, modern, and effortlessly minimal, with luxe whispers of glamour.   DUSTY ROSE (rose lilac with a satin finish)  ROSE DREAM (rose petal pink with a satin finish)   BERRY MOCHA (rich cool berry brown with a matte finish)  Celebrating Anastasia's Birthday: Astrology and Beauty Wherever your December lip look takes you, let your sign lead the way to complete the look! As the year comes to a close and a new one sets to begin, there's often a surge in desire for glow, metallic, and icy makeup accents, plus festive shimmer for holiday and year-end occasions. Pair your custom zodiac-inspired lip look with artistic eyeliner or unexpected pops of eyeshadow color to enhance your unique (and highly powerful!) qualities. Complete The Look  Complete your zodiac-inspired look with a constellation of this season’s star essentials. Start by shaping and defining your brows with Brow Wiz®, then feather in natural-looking dimension using MicroStroke Brow Pen. Custom brows are always the perfect pairing for your elevated ABH lip moment. Let your eyes captivate with either a whisper of color or a smoldering, smoky gaze using the Embers Mini Eyeshadow Palette. Its multi-dimensional metallics and velvety mattes harmonize effortlessly with bold lip statements like Royal Red and Berry Mocha, or keep your look soft and celestial alongside ethereal tones such as Mauve Cloud or Soft Haze. For lips, begin with Lip Liner to sculpt and refine. Follow with your chosen zodiac-inspired Matte or Satin Lipstick, then finish with a kiss of Lip Gloss at the center for a luminous, vinyl-like sheen—especially enchanting on softer shades like Hazelnut and Peony.   Shop Your Lip Mood

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Anastasia’s signature glam is one of our most iconic makeup styles. A timeless, romantic aesthetic that blends classic beauty with modern elegance. It’s all about soft definition, glowing skin, and sculpted, well-defined features. It’s the kind of glam that makes every moment feel elevated. Sidewalks turned into runways, special occasions into lasting memories, and even the office into photo-ready moments. The best part of this aesthetic? It’s endlessly versatile, designed to be personalized and transformed into your very own full-glam moment. Here’s how to recreate Anastasia’s signature look using her most beloved ABH essentials. Achieving Flawless Skin with Anastasia Products  Flawless makeup starts with a flawless base, and that means proper skincare prep. Begin by cleansing, exfoliating, and hydrating your skin to create the perfect canvas for your makeup primer. Wait a minute for skin to dry, then apply Hydra Prime SPF 50 with clean fingertips. This hydration hero delivers both protection and radiance, combining barrier-strengthening benefits with broad-spectrum defense as it enhances your natural glow. Next, choose a foundation and concealer that suit your skin type. Try best-selling Impeccable Blurring Second-Skin Matte Foundation for buildable, medium to full-coverage that's longwearing up to 12 hours and Magic Touch Concealer to correct, brighten and blur. Matte, Blurred & Camera-Ready  Once your base is perfected, elevate your look with ABH-worthy detailing. Begin by sculpting and defining your features with Smooth Blur Contour Stick, focusing on areas like the cheekbones, temples, jawline, and the sides and tip of the nose for refined dimension. Next, add some sun-kissed balance with Smooth Blur Bronzer, sweeping it over the points where light naturally touches your face for a soft, radiant warmth. For a fresh touch of color, layer your cheeks with a blend from the Magic Touch Blush Trio, delivering a customizable, blurred matte flush. To complete your luminous complexion, apply the Iced Out Highlighter or Glow Seeker Highlighter to the high points of your cheeks, nose, and cupid’s bow, capturing that unmistakable lit-from-within glow. Finally, seal your artistry with the Impeccable Setting Spray, ensuring a flawless, blurred finish that lasts up to 24 hours. Creating the Perfect Eye Look  Creating a glam eye look is all about layering tones, blending seamlessly, and adding the right touches for definition and drama. Always start off framing the eyes with impeccable-looking brows. First, sculpt and define brows with Brow Wiz®, then go in and add realistic hairlike detail with MicroStroke Brow Pen. Lock them in place with Brow Freeze® Gel for a lifted, long-lasting finish. Sweep shade A3 from the Embers Mini Eyeshadow Palette into the crease to create natural depth and dimension. Next, apply C2 across the entire lid and blend it along the lower lash line to achieve that rich, smoked-out effect that defines an ABH smokey eye. Brighten and lift the look by highlighting the brow bone and inner corner with A1, which adds the perfect touch of light and contrast. To enhance your eye shape, glide Darkside Waterproof Gel Liner along the upper and lower lash lines, softening the edges for effortless definition.  Top it off with Lash Sculpt Mascara, building layers for instant volume, lift, and intensity.  Lips That Pop and Perfect the Look No glam look is complete without the perfect lip to balance and elevate your eyes. For a cohesive, polished finish, start by choosing a shade that complements your eye makeup. Soft, cool-toned hues work beautifully against a smoky, dramatic eye. This combo is one of Anastasia’s favorites: Define and shape your lips with Lip Liner in Stormy, a deep mauve-gray that adds structure and a sophisticated edge, then fill in with Matte Lipstick in Soft Haze, our plush, full-pigment formula in a cool-toned mauve. This combination ensures your lips stay defined, chic, and perfectly paired with your sultry eye look all day long. Timeless Glam, The ABH Way Achieving a truly refined makeup look is an exercise in artistry, precision, and a thoughtful selection of quality products. From the multidimensional depth of the Embers Mini Eyeshadow Palette to the luxurious finish of Lip Velvet, each element is designed to elevate your features with elegance and poise. By combining pro-inspired techniques with high-performance formulas, you create a look that is at once bold, sophisticated, and timeless. Whenever you’re looking to command a room with power and confidence, let this iconic makeup look guide you in true ABH style.

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Exclusive. Elevated. Essential.  Discover the essence of modern glamour with the Anastasia Beverly Hills Holiday ABH Collector’s Set, a curation of signature ABH favorites in a gift-ready set, and created for all beauty lovers at every skill level. This limited-edition collection embodies the innovation and artistry that defines the ABH legacy.  Packaged perfectly with a luxe ABH backpack, this collectible set offers the ultimate full-glam ritual. From skin-perfecting prep to sculpted definition, luminous glow, and statement lips. Every element is hand-selected to deliver professional-grade performance with effortless sophistication.  Through this exclusive, limited-edition kit comes the experience of that iconic, refined beauty. Each product chosen to complement the next, creating a cohesive and customizable routine that makes you feel both powerful and beautiful.   A Curated Masterclass in Glamour  Inside this exclusive curation are the key essentials to create a flawless ABH look from start to finish:  Impeccable Foundation – A second-skin matte finish that perfects and blurs skin. Hydra Prime SPF 50 – A hydrating, skin-smoothing primer with SPF 50.  Mini Impeccable 24HR Blurring Matte Setting Spray – Locks in matte complexion with a refreshing, weightless mist.   Smooth Blur Contour Stick – Sculpt, define, and perfect with creamy precision.  Smooth Blur Bronzer – Add natural warmth and dimension with soft-focus ease.  Glow Seeker Highlighter – Illuminate skin with a refined, multidimensional sheen.  Magic Touch Blush Trio – A trio of blurring blushes for a customizable flush of color.  Lip Liner (shades Dusty Rose + Malt) – Define, shape and sculpt lips with precision.  Lip Velvet (shades Hush Rose + Pure Hollywood) – Best selling lip mousse with weightless, true matte color.  Brow Freeze® Gel – Universally clear wax-gel hybrid to tame, sculpt and set brows in place.   Brow Wiz® – The precision pencil that revolutionized modern brow artistry.  The Gift of Prestige Artistry  The Holiday ABH Collector’s Set redefines what it means to give beautifully. More than a gift, it’s an experience of craftsmanship and confidence, where professional performance meets creativity and inspiration. Perfect for the beauty aficionado, the modern minimalist, or as an indulgent self-gift, this set brings the full ABH experience into one collectible expression of luxury.  Anastasia Beverly Hills Holiday ABH Collector’s Set Where modern artistry meets timeless luxury. 

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This holiday season, let the experience of gifting be fun, festive, and completely stress-free! Whether you're shopping for beauty lovers or treating yourself, our holiday collection has everything you need to make this season extra special. From curated brow kits to exclusive holiday editions, we have gifts for every wishlist and budget. Here, we’re breaking down some of our top picks from our Holiday Gift Guide and what makes them so coveted.   Embers Mini Eyeshadow Palette  Rich, blendable mattes. Molten metallics that glow like firelight. Our NEW Embers Mini Eyeshadow Palette includes 9 full-pigment shades in warm neutrals to rich, bold tones in matte and metallic finishes. Curated for holiday glam, it's the ultimate inspiration to spark artistry with depth, warmth, and intensity – true to ABH’s palette legacy. They’ll love the easy-to-blend formula and versatile color range for creating everything from subtle to dramatic eye looks.   WHY YOU’LL LOVE IT Contains 9 eyeshadow shades in warm neutrals to rich, bold tones Palette includes 3 mattes and 6 metallic finishes Full-pigment formula delivers high color payoff and buildable intensity High Shine Mini Lip Gloss Duo    Get iconic, on-trend shades and long-lasting luster with the essential High-Shine Mini Lip Gloss. Pick two shades of our fan-favorite, vanilla-scented Mini Lip Gloss with a luminous finish to polish your looks quickly and effortlessly. Beauty lovers will adore our new unique shades that emulate everything from ethereal and light to dark and sultry. Wear over bare lips to let natural color come through or layer with liner and lipstick for extra dimension.   WHY YOU’LL LOVE IT Provides long-lasting, glass-like shine in one swipe Weightless, non-sticky formula with comfortable wearability Instantly gives the appearance of fuller-looking lips Velvet Lips Mini Lip Velvet Duo   No holiday makeup look is complete without our velvet-smooth Lip Velvet. Perfectly packaged into a set, our limited-edition Velvet Lips Mini Lip Velvet Duo delivers our best-selling lip mousse in 2 season-ready, true-matte shades that embody Anastasia’s signature soft glam. Your loved one’s routine will be instantly elevated with essential colors, ultra-comfortable wear and a smoothing lip finish that feels luxe and non-drying.   WHY YOU’LL LOVE IT Provides long-lasting, comfortable wear with a cushioned feel Soft-focus effect diffuses the appearance of lip texture Teardrop-shaped wand lines and defines lips with ease Ultimate Brow Essentials Kit    Give the gift of a customized brow routine, complete with a full-size Brow Wiz® and full-size Volumizing Tinted Brow Gel. These are the Ultimate Brow Essentials for a soft and feathered look that’s natural and captivating. Brow Wiz® is an award-winning, ultra-slim pencil designed to add definition and hair-like detail to brows with maximum precision and control. Volumizing Tinted Brow Gel colors and volumizes your brows with a lightweight, mousse-like texture that coats each hair for natural fullness and definition. Consider this a gift that’s on every beauty lover’s wishlist.     WHY YOU’LL LOVE IT  Brow Wiz®  Adds extra definition and hair-like detail to sparse areas     Highly-pigmented, dry wax formula provides hair-like texture   Dense, custom spoolie brush designed to blend for a natural-looking finish    Volumizing Tinted Brow Gel Lightweight, buildable formula delivers a soft, natural finish  Water-resistant and long-wearing up to 24 hours  Adds instant color and volume to brows for natural fullness and definition   Find The Best Beauty Gifts at ABH.com    Holiday gifting should be fun and effortless, and we’re here to help you every step of the way! From curated brow kits to seasonal eyeshadow palettes to limited-edition lip shades, we’re ready to make this year’s holiday shopping the ultimate experience that will leave you with thoughtful, personalized gifts designed to delight. Shop our Holiday Gift Guide now to get started!  

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  Your 2025 Holiday Beauty Gift Guide has officially landed! This year, we’ve made your beauty gifting enjoyable, luxe and easy, with organized categories for every style and budget. Whether you're shopping for a makeup newbie, a skincare enthusiast, or the beauty lover who already “has it all,” we’ve handpicked the very best of our beauty lineup to make your holiday gifting feel effortless.  Get ready to find stocking stuffers, glam-worthy gift sets and more with this curated 2025 Holiday Beauty Gift Guide for everyone on your list.     Best Gifts Under $20   You don’t need to break the bank to give a beauty gift that wows. These budget-friendly essentials are perfect for gift exchanges, stocking stuffers, or as little “just because" treats.    Highlights:     Impeccable Setting Spray (Mini Size): Keeps makeup looking fresh from day to night. Travel size is perfect for holiday parties and on-the-go touch-ups.   Ultimate Brow Freeze Set: For creating sculpted, feathered brows with ease. It’s the gift that keeps brows set and pristine all day.    Perfectly Shaped Brow Duo: A compact set that defines and enhances brows effortlessly. Ideal for those who love a natural, polished look.    Mini Brow Freeze® Gel: Our best-in-class formula to shape, sculpt and set brows with extreme hold and precision on-the-go. Shop Gifts Under $20     Best Gifts Under $30   This tier is full of holiday-exclusive treasures that deliver major beauty impact. These fan-favorites and new seasonal launches are perfect for anyone who loves to experiment with glam, whether they’re a beginner or makeup pro.     Highlights:    Matte & Satin Lipstick: Creamy, long-wear formulas in universally flattering shades.   Lip Liner: Glide-on pencils that define lips and prevent feathering. Pairs perfectly with any holiday lipstick.   Ultimate Brow Essentials Kit: The key products you need for that viral soft and feathered brow look.   High Shine Mini Lip Gloss Duo: Smaller size, same major shine—perfect for holiday bags and touch-ups. Shop Gifts Under $30     Best Gifts Under $50    Want to treat someone special to elevated essentials that offer pro-level payoff? These perfect gifts for beauty lovers deliver the quality experience they deserve—without the luxury price tag.    Highlights:    Hydra Prime SPF 50: A hydrating primer + sunscreen that creates a radiant canvas for makeup.   Pucker Up Lip Trio: A lip-loving set of gloss, liner, and lipstick for a complete pout-perfecting gift.   Smooth Blur Bronzer: Sun-kissed color with a soft matte finish—perfect for winter glow.   Magic Touch Blush Trio: Three universally flattering shades in one palette. Blendable, buildable, and beautifully pigmented. Shop Gifts Under $50      Best Gifts Under $100    Ready to splurge a little? These premium sets and curated collections are total show-stoppers—ideal for the beauty lover who deserves a bit of everything.   Highlights:     Sculpt Like a Pro: A full sculpting kit for face definition with ease—includes bronzer, contour, and highlighter.   Lip Velvet Trio: A luxurious trio of velvety lipsticks in rich, holiday-ready shades.   Elevated Essentials Set: A collection of top-rated essentials, all in one gorgeous luxe bag.   Long-Wearing Brow Set: Everything needed for defined, smudge-proof brows that last from morning to midnight. Shop Gifts Under $100   Find Holiday Gifts for Beauty Lovers at ABH!    This holiday season, beauty gifting doesn’t have to be complicated. Whether you're shopping under $20 or splurging on show-stopping sets, these gifts are sure to impress.    From exclusive holiday launches to everyday essentials in festive packaging, you’ll find something for everyone on your list—and maybe a little something for yourself, too.    Happy gifting and happiest holidays from all of us to you!  Explore The Gift Guide

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The holiday season has officially arrived—and it’s the perfect time to give the gift of beauty. Whether you're shopping for a makeup beginner or a seasoned beauty lover, our curated holiday collections make it easy to find something for everyone on your list. From bold lips to radiant skin, explore our Lip, Eye, Face, and Brow Collections for this season’s most-wanted beauty gifts. Get ready to unwrap the magic of holiday gifting.  Lip Collection Gifts Bold, Luxe, and Gift-Ready. For those who love to make a statement, our Lip Collection Gifts are an absolute must. Featuring our best-selling lip products, these picks are designed to deliver everything from a classic velvet finish to a high-gloss glow. Lip Velvet offers rich, smooth color with a soft-matte finish that lasts all day, while our Lip Gloss brings the perfect boost of shine for festive parties. Want more? Our curated sets deliver extra glam, like our High Shine Mini Lip Gloss Duo or Velvet Lips Mini Lip Velvet Duo. These gift-ready sets are perfect stocking stuffers—or a chic treat for yourself. Eye Collection Gifts  Smoky, soft, and full of glam. Eyes are the window to the soul—and this holiday season, they’re also the center of attention. Our Eye Collection Gifts are built around iconic palettes and must-have shades for every kind of celebration. The Embers Mini Eyeshadow Palette features warm, fiery tones that add instant drama, perfect for those winter night-outs. Prefer something classic and wearable? Our Soft Glam II Mini Eyeshadow Palette offers buttery neutrals and romantic shimmers ideal for both everyday looks and elevated glam. These gifts are perfect for anyone who loves to play with color or build the perfect smoky eye. Face Collection Gifts  Maintain holiday glow on-the-go. Our Face Collection Gifts are curated for those who believe that great makeup starts with flawless skin. These top picks include our highlighting essentials and best-loved face products that enhance, define, and bring your skin to life, like Impeccable Blurring Second-Skin Matte Foundation (available in 25 shades) and our fan-favorite Glow Kits, Sugar Glow Kit® and Sun Dipped Glow Kit®. Whether you're gifting to someone who’s just starting their makeup journey or someone who’s all about a sculpted, radiant finish, our face kits are a dream come true for every skill level. Each product is selected to work together seamlessly—no guesswork required. Brow Collection Gifts  Define the season. No look is complete without the perfect brow—and our Brow Collection Gifts are designed to help everyone master their routine. Featuring cult favorites like the MicroStroke Brow Pen for hair-like precision, the ultra-popular Brow Wiz® for effortless shaping, and the iconic DIPBROW® Pomade for long-lasting definition, these sets are the ultimate brow wardrobe. And don’t forget our highlighting essentials—ideal for lifting the brow bone and adding a touch of glow to any look. Whether you're shopping for a minimalist or a full-glam enthusiast, this collection is a game-changer. Find The Best Beauty Gifts This Year No matter who you're shopping for this season, our holiday collections are designed to help you find the perfect, most thoughtful gift. So go ahead, wrap up your holiday shopping with beauty that’s sure to impress—and make this season the most radiant one yet.  Explore The Gift Guide

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Anastasia is a busy woman with a packed calendar, but her makeup routine is anything but chaotic—it's perfectly streamlined to keep up with her fast-moving days. She doesn’t just create beauty icons—she lives them—mastering quick transformations that deliver maximum impact from early mornings to late nights. These are the products she reaches for on repeat, and the signature looks she swears by to embody the ABH aesthetic, morning to midnight. Consider this your all-access pass to how she does it all—and looks flawless doing it. Early Morning: Barely-There Morning is “me time”. It’s the one part of the day that’s entirely mine, so I use it to ground myself—starting with skincare and sun protection. Whether I’m easing into the morning with an espresso (no cream, no sugar) or heading straight to the airport or a meeting, SPF is non-negotiable. My current go-to is our new Hydra Prime SPF 50—a multitasking primer-sunscreen hybrid that simplifies my routine without compromising on protection. It layers beautifully under makeup (and looks just as good without), making it an effortless everyday essential. The refreshing scent always wakes me up while still having that spa-like moment I need for self-care. And then, of course: brows. A quick brush-through is all it takes to feel polished and ready to face the day.  Afternoon: Hint of Glam  As the day progresses, the pace naturally picks up—whether it’s travel, business meetings, or a quick lunch date. For Zoom calls, I keep things fresh and minimal. A touch of Beauty Balm is all I need to even out my skin tone while keeping it very natural—its the perfect ‘no-makeup makeup’ product. It gives me that healthy-looking glow and layers seamlessly over my Hydra Prime SPF 50, which I reapply before heading outdoors for a walk or workout. Lunch is usually light and clean—fresh fish and vegetables are my go-to when I’m cooking for myself. And if my schedule allows, I love visiting my mom, who lives just nearby. My soft, natural daytime look transitions effortlessly into these kinds of moments—simple, polished, and quietly put together. To elevate things just slightly for the afternoon, I refine my brows and add a soft lip. Lately, I’ve been reaching for either the Brow Definer or the classic Brow Wiz® for definition, paired with a swipe of Lip Gloss in Honey Diamond—the perfect finishing touch for that barely-there glam.   Evening: Signature Soft Glam   By evening, my signature soft glam comes into full focus. It’s when I reach for my essentials to build a more complete, refined look—something that feels elevated yet effortless. I always keep Impeccable Foundation in two shades on hand, so I can create a custom match no matter the season. Lately, I’ve been mixing two shades for custom, velvet-matte skin. I love that this foundation looks like real skin, just smoother. It delivers that natural, blurred effect I love—and lasts up to 12 hours, no touch-ups needed. For early dinners that roll into late-night plans, I lean into bronzed radiance. A sweep of Smooth Blur Bronzer along the contours of my face adds warmth and definition, while the Soft Glam Eyeshadow Palette brings just enough drama—usually in the form of a classic smoky eye with rich, warm browns. This palette features all of my signature shades from day to night. To finish, I tap on a touch of the Magic Touch Blush Trio for a healthy, lit-from-within flush. Then it’s all about the lip: mood-dependent, always intentional. Lately, that means Lip Liner in Malt, paired with Lip Velvet in Kiss—the perfect soft glam signature.   Create A Routine That Keeps Up With You   Anastasia has curated her beauty routine so that she never misses a beat. With go-to products and signature looks, she proves that a streamlined routine can still deliver maximum impact. Now that you’ve seen the products and looks she swears by, you’re ready to channel that same confidence and glam, no matter what your day holds. Shop the Looks

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Here’s how to create a naturally radiant and dewy look, featuring 5 essential ABH products.

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Want a natural, sculpted and defined look? All you need are a few iconic ABH essentials.

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Want to recreate our beautifully blushed and bronzed look? Read on to learn how to replicate it (all artistry levels welcome!)

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Here are some of our favorite techniques and products to achieve this ABH face — all skill levels welcome.

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.

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