Dreaming of the perfect lip product that elevates every look? You must be dreaming in velvet – Lip Velvet, that is – the best-selling lip mousse that brings on weightless, true-matte color and cushioned, comfortable wear. Get your full, fabulous lip routine down with these ABH essentials designed to create the perfect pout, every time.     Line + Shape  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet matte finish. Pro tip: Sharpen to a fine tip with our 3-in-1 Sharpener.     FILL + COLOR   Lip Velvet Lip Velvet delivers full-pigment, true-matte color in one swipe. The mousse formula delivers cushioned wearability, with seamless application for a smooth finish.   LIFT + DEFINE   Magic Touch Concealer Finish with multi-tasking Magic Touch Concealer to highlight and perfect your final look. The creamy formula can be used to perfect the shape, create a lifted effect or highlight the center of the lip for an ombré effect. 

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Want sculpted, well-defined lips that make an impression? In this comprehensive guide, we’ll unveil expert tips and techniques to help you achieve sculpted-looking lips that will leave everyone in awe.    The Art of Lip Contouring  Using Lip Liner strategically, you can refine your lip shape and create the illusion of more defined and sculpted lips.   Begin by selecting a lip liner that matches your natural lip color or the shade of lipstick you plan to wear. Next, outline your lips, following your natural lip shape. To create the appearance of fuller lips, slightly overline the outer corners of your upper lip, and fill in your lips with the lip liner to create a seamless base for your lipstick.   Our Lip Liners are highly pigmented and glide on smoothly, allowing you to define and shape your lips with precision. The creamy formula ensures long-lasting wear, preventing your lip color from bleeding or feathering.  Create Your Sculpted Lip Look  After contouring the lip, you can add extra depth and dimension with few clever makeup tricks. It’s all about creating the subtle illusion of fuller, more defined lips. Here are some of our favorite tips for that sculpted look:     1. Define with Lip Velvet:   Lip Velvet is essential for creating a sculpted lip look. This creamy, long-wearing formula glides on effortlessly and dries to a comfortable matte finish. Its highly pigmented color allows you to define and shape your lips with precision, and sets seamlessly with your contoured lip liner.    2. Accentuating the Cupid's Bow with Highlighter:   To make your sculpted look really pop, apply a touch of highlighter using Glow Seeker Highlighter shade Sun Idol to the cupid's bow. The light-reflecting finish will draw attention to this area, creating the illusion of a more defined and sculpted lip shape.    3. Play with Pigment and Shading:   Another way to create the illusion of sculpted lips is by using additional lip color and shading. For example, apply a slightly darker shade of Matte & Satin Lipstick to the outer corners of your lips and blend it towards the center. This will create a shadow effect, making your lips appear more plump and sculpted.    Don’t Forget To Prep & Set Lip Primer   To avoid smudging and feathering, it's important to apply your lip products with care. Start by exfoliating your lips to create a smooth canvas. Then, apply a thin layer of Lip Primer to moisturize and prep your lips.   To further enhance the longevity of your lip color, blot your lips with a tissue and reapply a second coat. This will help set the lipstick and prevent it from transferring or fading throughout the day. You can also fill in your pout with lip liner after applying Lip Primer to create a more pigmented base to work with.   

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  Ready to embrace the iconic '90s lip look? Whether you’re aiming for a grunge-inspired dark lip or a vibrant pop of color, Anastasia Beverly Hills has the perfect lip products to help you achieve that quintessential '90s pout. From matte liquid lipsticks to creamy formulas, our range offers shades and finishes ideal for recreating your favorites.  Choose Your Products  Lip Liner, Lip Gloss, Lip Velvet  The key to an authentic '90s lip is a brown lip liner. Our Lip Liner delivers creamy, easy-to-apply lining for precise and long-lasting lip shape (perfect for your nostalgic new look). Next, lock in your lip color with a complimentary shade of Lip Velvet. It delivers a long-wearing, high-pigment formula in beautiful shades for that perfect ‘90s matte finish. And don’t forget gloss! For added shine, swipe on a touch of gloss. Our Lip Glosses offer high shine without stickiness, moisturizing your lips while adding a plumping effect for a fuller pout.  Sculpt Your Lips  Lip Liner  Overlined lips and a defined Cupid’s bow are key to achieving that full looking '90s pout. First, choose a lip liner that matches your natural lip color or your lipstick shade. Start at the center of your Cupid’s bow and outline your upper lip, slightly extending the line just outside your natural shape for a fuller look. Repeat on your lower lip, ensuring symmetry. To avoid a harsh look, gently blend your lip liner with a lip brush or fingertip to soften edges.  For your defined Cupid’s bow, draw an “X” on your Cupid’s bow with your lip liner, then connect the lines by drawing a smooth curve along your upper lip's natural contour. This technique enhances your lips’ shape for a striking, glamorous look.  Finishing Touches Highlighter  A lip brush allows for precise application and a clean, defined lip line. Start by outlining your lips with the brush, then fill in the color for a flawless finish. To give your '90s lip look a subtle glow, apply a small amount of highlighter to the center of your lips. This technique creates the illusion of fuller lips and adds dimension to your makeup. Finally, after applying lipstick, set the color for longevity. Blot your lips with a tissue to remove excess product, then dust a light layer of translucent powder over your lips to mattify and extend wear. 

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Lip Velvet is the best-selling, velvet-smooth lip mousse with weightless, true-matte color for effortless, always-polished lip looks. The versatile formula behind Lip Velvet allows it to create practically limitless looks for every mood. Here are three of our favorite ways to wear it. For Blurred Lips   To get the look of soft, smooth, flawless blurred lips with a diffused finish, you just need two complementary shades of Lip Velvet. Apply the lighter shade all over your lips and blend edges. Then apply the deeper shade to the center of the lips and gently diffuse using fingertips or a brush. For Defined Lips  To create lips with a clear shape and contour, Lip Velvet by itself is all you need! Begin by lining and defining your lips with the pointed tip of the applicator, starting at your cupid’s bow – that curve at the middle top of your upper lips. Once you’ve created your desired shape, fill in the center of the lips using the flat side of the applicator and blend toward the corners. For Sculpted Lips For crafting perfectly contoured, fuller-looking lips, you’ll also want our Lip Liner product in a deeper shade. Apply Lip Liner first to define your desired shape, again starting at your cupid’s bow. Then, using a lighter shade of Lip Velvet, fill in the center of the lips using the flat side of the applicator. Blend toward the corners, and that’s it!

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Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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We know how much you love a fresh look to match the changing colors of the season, and you’re in for a treat with our new Lip Velvet shades, arriving just in time for the glorious crimsons, reds and browns of fall.  The new Lip Velvet shades are perfect for completing your autumn appearance with a soft, natural lip look: Blackberry is a deep purple berry, Pomegranate is a deep red berry, Cool Brown is a deep taupe brown and Hush Rose is a lovely rosy pink.   DO YOU DREAM IN VELVET? If you don’t already know about Lip Velvet, you simply must try it to believe it. It’s a velvet-smooth lip mousse with full pigment, true-matte color that goes on weightlessly and wears comfortably. Use the cushioned, multifunctional wand to line your lips or apply a one-swipe pass of color on the go. It’s that versatile – you can wear it on its own or with Lip Liner for a more defined look. Including the newest additions, Lip Velvet now comes in 14 shades. We truly believe Lip Velvet is an essential part of your ABH makeup bag, and these new colors ring in the holidays with ultimate glam. 

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re someone who takes pride in being on trend and of the moment, this article is for you. We see you as the quintessential “It Girl” or “It Boy.” The spotlight always seems to find you, and you want your signature look to be ready to meet it. With these five essential ABH items in your makeup bag, you’ll never miss your chance to shine. SPICE FOR THE SPOTLIGHT Spice Mini Eyeshadow Palette The new Spice Mini Eyeshadow Palette is sure to be an essential staple in your bag. It features nine full-pigment shades that range from warm-toned neutrals and brilliant golds, with just a little sparkle to delight your admirers and followers. These five matte shades and four metallics are great for creating versatile everyday looks. The talc-free formula is easy to apply and offers buildable, blendable intensity and dimension. The compact-sized case (with mirror inside!) is luxuriously packaged and ready for its own star moment. EYES ON THE PRIZE Lash Sculpt® Lengthening & Volumizing Mascara Keeping with the eyes for a moment, let’s talk about how to do gorgeous, glamorous lashes – the kind you’d always dreamed of before you made it big. The secret to your success inside Lash Sculpt® Lengthening & Volumizing Mascara is a formula packed with biotin, collagen and peptides. Together, they sculpt and lengthen your lashes for extreme volume and a healthy-looking appearance. They may look like extension-effect lashes, but they’re truly yours. What a performance! FOR UNDER THE LIGHTS Glow Seeker Highlighter When it’s paparazzi time, you’ll be glad Glow Seeker Highlighter flatters your skin tone with the perfect combination of a smooth finish and lit-from-within radiance. The unique hybrid baked powder/gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It wears like a second skin, and it can be used on the face, body, eyes and lips. Now available in four shades, including new Ethereal and Enchanted to go with the Sun Idol and Pearl tones you know and love. KEEP BALM AND CARRY ON Beauty Balm Serum Boosted Skin Tint For maintaining your star aura, we recommend this first-of-its-kind skincare/makeup hybrid. It delivers sheer-to-light coverage with a natural glowy finish – while also moisturizing, restoring and protecting your skin. Beauty Balm features HA+ technology powered by eight skin-loving ingredients to plump fine lines and smooth out wrinkles. It also feels great, with a luxuriously silky texture that’s weightless and blends seamlessly.  SEND THEM A KISS Lip Velvet You’ll love the velvet-smooth finish of this lip mousse, because it offers effortless, always polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easy – the cushioned wand helps you line and apply for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – all perfect for blowing kisses from the red carpet. 

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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New Trend Alert: Soft Focus Makeup!  What is soft focus makeup?  The quest for a flawless, yet natural-looking complexion has led to the rise of soft focus makeup. Soft focus makeup uses hydrating formulas to create a glowing, smooth appearance that looks as if you're perpetually under the most flattering light. Perfect for those seeking a makeup look that's both understated and glamorous, soft focus makeup promises a flawless finish that's ideal for everyday wear. Join us as we delve deeper into what makes soft focus makeup a must-try trend. A FLAWLESS BASE BEAUTY BALM  Achieve the coveted soft focus complexion with Beauty Balm. This multitasking balm is designed to perfect the skin's appearance by providing lightweight, buildable coverage that blurs imperfections and evens out skin tone. Infused with hydrating ingredients and light-reflecting particles, Beauty Balm not only moisturizes but also casts a luminous look that mimics the soft glow of natural light on the skin. A PINCH OF COLOR NEW BLURRING SERUM BLUSH Embrace the essence of Soft Focus Summer with our latest drop, the new Blurring Serum Blush. This blush is a true multitasker, marrying the skin-loving benefits of a hydrating serum with the vivid, customizable color payoff of your favorite blush. As you blend it into your skin, the formula works its magic, smoothing over flaws and adding a touch of bouncy vitality to your complexion. It’s like a little dab of summer color in every application. For anyone who's a fan of that fresh-faced look, this blush is your new go-to for nailing the trend with ease and style. LUXE LIPS LIP VELVET Dive into the Soft Focus Summer trend with our new Lip Velvet shades, designed to give you that effortlessly chic, soft-focus lip look. This season, we're introducing four timeless shades: Pale Mauve, a light mauvey taupe; Rosey Mauve, a midtone rose; Softy, a soft pink nude; and Pink Sand, a nude peachy pink. These colors are timeless, yet absolutely on-trend for creating subtle, naturally beautiful lips perfect for any summer outing. Wear them solo for a touch of color or pair with a liner for a slightly bolder, yet still understated look. Each shade brings the soft, matte elegance that's essential for the Soft Focus Summer aesthetic, providing full-pigment color and a comfortable, long-lasting finish.

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