Lip Liner

Dreaming of the perfect lip product that elevates every look? You must be dreaming in velvet – Lip Velvet, that is – the best-selling lip mousse that brings on weightless, true-matte color and cushioned, comfortable wear. Get your full, fabulous lip routine down with these ABH essentials designed to create the perfect pout, every time.     Line + Shape  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet matte finish. Pro tip: Sharpen to a fine tip with our 3-in-1 Sharpener.     FILL + COLOR   Lip Velvet Lip Velvet delivers full-pigment, true-matte color in one swipe. The mousse formula delivers cushioned wearability, with seamless application for a smooth finish.   LIFT + DEFINE   Magic Touch Concealer Finish with multi-tasking Magic Touch Concealer to highlight and perfect your final look. The creamy formula can be used to perfect the shape, create a lifted effect or highlight the center of the lip for an ombré effect. 

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Want sculpted, well-defined lips that make an impression? In this comprehensive guide, we’ll unveil expert tips and techniques to help you achieve sculpted-looking lips that will leave everyone in awe.    The Art of Lip Contouring  Using Lip Liner strategically, you can refine your lip shape and create the illusion of more defined and sculpted lips.   Begin by selecting a lip liner that matches your natural lip color or the shade of lipstick you plan to wear. Next, outline your lips, following your natural lip shape. To create the appearance of fuller lips, slightly overline the outer corners of your upper lip, and fill in your lips with the lip liner to create a seamless base for your lipstick.   Our Lip Liners are highly pigmented and glide on smoothly, allowing you to define and shape your lips with precision. The creamy formula ensures long-lasting wear, preventing your lip color from bleeding or feathering.  Create Your Sculpted Lip Look  After contouring the lip, you can add extra depth and dimension with few clever makeup tricks. It’s all about creating the subtle illusion of fuller, more defined lips. Here are some of our favorite tips for that sculpted look:     1. Define with Lip Velvet:   Lip Velvet is essential for creating a sculpted lip look. This creamy, long-wearing formula glides on effortlessly and dries to a comfortable matte finish. Its highly pigmented color allows you to define and shape your lips with precision, and sets seamlessly with your contoured lip liner.    2. Accentuating the Cupid's Bow with Highlighter:   To make your sculpted look really pop, apply a touch of highlighter using Glow Seeker Highlighter shade Sun Idol to the cupid's bow. The light-reflecting finish will draw attention to this area, creating the illusion of a more defined and sculpted lip shape.    3. Play with Pigment and Shading:   Another way to create the illusion of sculpted lips is by using additional lip color and shading. For example, apply a slightly darker shade of Matte & Satin Lipstick to the outer corners of your lips and blend it towards the center. This will create a shadow effect, making your lips appear more plump and sculpted.    Don’t Forget To Prep & Set Lip Primer   To avoid smudging and feathering, it's important to apply your lip products with care. Start by exfoliating your lips to create a smooth canvas. Then, apply a thin layer of Lip Primer to moisturize and prep your lips.   To further enhance the longevity of your lip color, blot your lips with a tissue and reapply a second coat. This will help set the lipstick and prevent it from transferring or fading throughout the day. You can also fill in your pout with lip liner after applying Lip Primer to create a more pigmented base to work with.   

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Wondering how to get fuller-looking lips? Whether you have naturally thin lips or want to enhance your pout, we have pro techniques and fan-favorite products to make your lips look flawless. Read on to explore some methods to help achieve the appearance of fuller lips.    Prepping Your Lips  Before applying any lip products, it's essential to properly prep your lips to create a soft, comfortable base for your fuller-looking pout. Here are three crucial steps to follow:  1. Exfoliate:   Exfoliation is a key step to help remove dry, flaky skin and create a smooth canvas for your lip products. Use a gentle lip scrub or a homemade mixture of sugar and honey to massage your lips in circular motions. Rinse off the scrub and pat your lips dry.  2. Moisturize:   It's vital to moisturize your lips to keep them hydrated and plump. Apply a lip balm or lip conditioner containing nourishing ingredients like shea butter or jojoba oil. This will soften your lips and prevent them from drying out throughout the day.  3. Lip Primer:   To enhance the longevity and vibrancy of your lip look, consider using a Lip Primer. It creates a smooth base for your lip products and helps prevent feathering or bleeding. Apply a thin layer of the primer onto your lips and allow it to set for a minute before applying your lipstick or lip gloss.    Creating the Illusion of Fuller Lips  Choosing the right lip liner shade: Using a Lip Liner is one of the easiest ways to create fuller-looking lips. Choose a lip liner shade that closely matches your natural lip color to create a seamless base for your lipstick and prevent noticeable lines. For an enhanced fullness, opt for a slightly darker shade than your natural lip color.  Overlining your lips:   Overlining involves drawing slightly outside your natural lip line to create the illusion of fuller lips. Start with a lip liner that will match your chosen lipstick shade. Begin at the center of your upper lip and carefully draw a line just above your natural lip line. Extend the line towards the corners of your mouth, keeping it subtle and natural-looking. Repeat the process on your lower lip. Gently blend the lip liner with a lip brush or your fingertip for a seamless finish.  Applying a matte lipstick:   Matte lipsticks can work wonders in creating the illusion of fuller lips. The flat finish helps minimize any shine or reflection that can make your lips appear smaller. Choose a shade that complements your skin tone and apply it evenly across your lips. For an added touch, dab a small amount of highlighter on the center of your upper and lower lip. This will catch the light and create a subtle plumping effect

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  Ready to embrace the iconic '90s lip look? Whether you’re aiming for a grunge-inspired dark lip or a vibrant pop of color, Anastasia Beverly Hills has the perfect lip products to help you achieve that quintessential '90s pout. From matte liquid lipsticks to creamy formulas, our range offers shades and finishes ideal for recreating your favorites.  Choose Your Products  Lip Liner, Lip Gloss, Lip Velvet  The key to an authentic '90s lip is a brown lip liner. Our Lip Liner delivers creamy, easy-to-apply lining for precise and long-lasting lip shape (perfect for your nostalgic new look). Next, lock in your lip color with a complimentary shade of Lip Velvet. It delivers a long-wearing, high-pigment formula in beautiful shades for that perfect ‘90s matte finish. And don’t forget gloss! For added shine, swipe on a touch of gloss. Our Lip Glosses offer high shine without stickiness, moisturizing your lips while adding a plumping effect for a fuller pout.  Sculpt Your Lips  Lip Liner  Overlined lips and a defined Cupid’s bow are key to achieving that full looking '90s pout. First, choose a lip liner that matches your natural lip color or your lipstick shade. Start at the center of your Cupid’s bow and outline your upper lip, slightly extending the line just outside your natural shape for a fuller look. Repeat on your lower lip, ensuring symmetry. To avoid a harsh look, gently blend your lip liner with a lip brush or fingertip to soften edges.  For your defined Cupid’s bow, draw an “X” on your Cupid’s bow with your lip liner, then connect the lines by drawing a smooth curve along your upper lip's natural contour. This technique enhances your lips’ shape for a striking, glamorous look.  Finishing Touches Highlighter  A lip brush allows for precise application and a clean, defined lip line. Start by outlining your lips with the brush, then fill in the color for a flawless finish. To give your '90s lip look a subtle glow, apply a small amount of highlighter to the center of your lips. This technique creates the illusion of fuller lips and adds dimension to your makeup. Finally, after applying lipstick, set the color for longevity. Blot your lips with a tissue to remove excess product, then dust a light layer of translucent powder over your lips to mattify and extend wear. 

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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Lip Velvet is the best-selling, velvet-smooth lip mousse with weightless, true-matte color for effortless, always-polished lip looks. The versatile formula behind Lip Velvet allows it to create practically limitless looks for every mood. Here are three of our favorite ways to wear it. For Blurred Lips   To get the look of soft, smooth, flawless blurred lips with a diffused finish, you just need two complementary shades of Lip Velvet. Apply the lighter shade all over your lips and blend edges. Then apply the deeper shade to the center of the lips and gently diffuse using fingertips or a brush. For Defined Lips  To create lips with a clear shape and contour, Lip Velvet by itself is all you need! Begin by lining and defining your lips with the pointed tip of the applicator, starting at your cupid’s bow – that curve at the middle top of your upper lips. Once you’ve created your desired shape, fill in the center of the lips using the flat side of the applicator and blend toward the corners. For Sculpted Lips For crafting perfectly contoured, fuller-looking lips, you’ll also want our Lip Liner product in a deeper shade. Apply Lip Liner first to define your desired shape, again starting at your cupid’s bow. Then, using a lighter shade of Lip Velvet, fill in the center of the lips using the flat side of the applicator. Blend toward the corners, and that’s it!

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Time for inspiration and magic. So naturally we find ourselves enchanted by those looks that go beyond the everyday and reach the levels of fabulous and fantastic. Here is a look we think is simply divine - and here’s how to do it. Step 1: The Face Start with a perfect base for your glamorous holiday moment. On clean and prepped skin, start with Luminous Foundation to smooth your complexion and balance skin tone. Once you’ve built up your desired coverage, go in with Magic Touch Concealer for easy, extra coverage on blemishes, redness, dark spots, under eye circles, and other concerns. Just a touch is all you need! Step 2: The Brows Create natural-looking brows by adding extra definition and hair-like detail as necessary with Brow Wiz®. Then lift and lock brows in place for the evening with Brow Freeze® extreme hold styling wax. Step 3: The Eyes Enhance your eyes with bold color and sparkling shine using shades from the Fall Romance Eyeshadow Palette; our model is wearing shades Leather at the crease, dazzling Divine on the lid and lower lash line, Moonlight on the inner eye corner, and Crimson on the outer corner and lower lash line. Use Lash Sculpt Lengthening & Volumizing Mascara for high-impact lashes that make your eyes stand out. Step 4: The Lips Shape the lips with Lip Liner for a defined and fuller-looking pout; our model is wearing shade Cool Brown. A touch of Matte & Satin Lipstick completes the look; here we’ve used the matte shade Warm Taupe. 

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Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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We know how much you love a fresh look to match the changing colors of the season, and you’re in for a treat with our new Lip Velvet shades, arriving just in time for the glorious crimsons, reds and browns of fall.  The new Lip Velvet shades are perfect for completing your autumn appearance with a soft, natural lip look: Blackberry is a deep purple berry, Pomegranate is a deep red berry, Cool Brown is a deep taupe brown and Hush Rose is a lovely rosy pink.   DO YOU DREAM IN VELVET? If you don’t already know about Lip Velvet, you simply must try it to believe it. It’s a velvet-smooth lip mousse with full pigment, true-matte color that goes on weightlessly and wears comfortably. Use the cushioned, multifunctional wand to line your lips or apply a one-swipe pass of color on the go. It’s that versatile – you can wear it on its own or with Lip Liner for a more defined look. Including the newest additions, Lip Velvet now comes in 14 shades. We truly believe Lip Velvet is an essential part of your ABH makeup bag, and these new colors ring in the holidays with ultimate glam. 

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Get Glowing.Achieve A Sunkissed Radiant Glow A sun-kissed glow is more than just a trend—it's a timeless beauty look that always looks good. Whether you're looking to bring out your natural radiance or achieve a showstopping luminous look, our range of glowy products can help you get there. The right products can transform your entire complexion, adding warmth, definition, and a luminous finish that captures the light beautifully. Here’s how you can achieve that enviable glow with our must-have beauty essentials. Bring out the light with Glow Seeker Highlighter Glow Seeker Highlighter Glow Seeker Highlighter is a universal, all-skin tone flattering highlighter with a unique hybrid baked powder gel formula. It delivers a multi-dimensional wet effect shine with buildable intensity. Perfect for face, body, eyes, and lips, it takes you from subtle radiance to a bold champagne golden strobe. Bring out the sparkle with Shimmer Body Oil Shimmer Body Oil Shimmer Body Oil delivers a luxe, lightweight glow. This rich formula leaves your skin silky-soft with a delicate coconut-vanilla scent and sparkling glitter that illuminates your skin with a golden shimmer. Simply shake well and apply for an irresistible sun-kissed glow. Bring on the Bronze with Cream Bronzer Cream Bronzer Warm up your skin with Cream Bronzer. This weightless cream formula offers natural, matte sun-kissed color and contour without streaking or patchiness. Available in ten shades, it blends seamlessly for a second-skin finish, perfect for defining and sculpting. Bring on the Color with Blurring Serum Blush Blurring Serum Blush Add a pop of color with the Blurring Serum Blush. This hydrating, soft-matte liquid blush gives a radiant, blurred finish. Infused with Niacinamide and Pomegranate Peel Extract, it delivers buildable vibrant color with a natural, flushed-from-within effect. Get ready to glow and shine bright with sun-kissed radiance. Shop all of our picks. 

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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