Congratulations to Anastasia, who has been named in Forbes 250 list for the Greatest Self-Made Americans!
Before brows became a statement, they were barely an afterthought. Anastasia saw something else entirely—structure, proportion, and possibility.
Arriving in Los Angeles with little more than a vision and self-discipline, she approached beauty with a philosophy grounded in art, architecture and balance. Starting out as an aesthetician, she followed her instincts about the essentials of eyebrows, and what followed was an iconic career and transformation of the industry itself.
With the introduction of her Golden Ratio® Method, Anastasia brought awareness to the brow artistry experience informed with symmetry, refinement and definition. The impact was immediate and lasting, with the Anastasia Beverly Hills brand becoming the ultimate authority in the brow category. From grooming to shaping to makeup, ABH was created to lead the way.
Including curated pro makeup kits, everyday routines, beauty tools and cult-favorite formulas, Anastasia’s product lineup reshaped how beauty is understood—placing intention at the center of every look, with less regard for trend or sameness. Known for her own signature soft glam, she believes in the power of every individual’s unique, natural look.
Anastasia Beverly Hills continues to embody the same philosophy: high-performance formulas, precision tools, and innovative artistry made accessible. Its beauty rooted in purpose—because when balance is right, everything else falls into place.