The most romantic day of the year is coming up! Are you ready for it? This year’s look of love is flawless skin, fluffy brows and natural-looking lips. We’ll show you how to do it and what you need! STEP 1: The Face Here’s how to achieve a beautiful blurred, matte complexion fast. Use 1 to 2 pumps of Impeccable Blurring Second-Skin Matte Foundation, starting in the center of the face and working outwards. Blend in circular motions for a seamless finish, and build using stippling motions to your desired coverage. Next, brighten and conceal with Magic Touch Concealer. Select a shade one or two shades lighter than your foundation to add a healthy-looking glow to your skin. Finally, lock in your look with Impeccable 24HR Blurring Matte Setting Spray.  STEP 2: The Brows For gorgeous, fluffy brows, we’ll use Volumizing Tinted Brow Gel. This lightweight, buildable gel tints and adds volume to your brows for up to 24 hours. Apply it at the highest point of the brow and work towards the end, then apply to the front and blend throughout. Let Volumizing Tinted Brow Gel dry for 20 seconds, then set your brows with Brow Freeze® Gel to keep your full-and-feathered brow look set with extreme hold. STEP 3: The Lips  The final kiss to this look: beautiful, blurred and natural-looking lips. To achieve this, we’ll use Lip Velvet lip mousse. The soft-focus, velvety-smooth matte finish of Lip Velvet will diffuse the appearance of lip texture and complement our blurred skin look. First, use a Lip Liner pencil to precisely shape and contour your lips with precision. Then apply Lip Velvet, tracing your cupid’s bow to center your lip shape and line the outer edges. Gently swipe the flat edge of the wand across your lips in one smooth gesture. Your Valentine’s Day look is now complete!

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For Valentine’s Day this year, we asked two of our professional artists, Katie and Shannon, to create and share bespoke beauty looks. This is Shannon’s V-Day look! STEP 1: Create The Perfect Canvas Begin your look by applying your essential routine favorites. I used Impeccable Blurring Second-Skin Matte Foundation to create perfect all-day, blurred-looking velvety skin. I added Magic Touch Concealer for brightness in the center of my face and under my eyes, and Stick Blush in shade Pink Dahlia for sweet-looking cheeks. And don’t forget the brows! My go-tos here were Brow Wiz® in Medium Brown and Brow Freeze® Gel to finish.   STEP 2: Add Dimension To The Eyes Cosmos Eyeshadow Palette is one of my favorites thanks to its versatility. Using the A26 Pro Brush, I softly buffed the palette’s Space Dust shade into the creases of my eyes, wrapping it around my bottom lashes for a more balanced blend. With lighter pressure, I then applied shade Comet for a bit more warmth. For a dimensional effect, I applied shade Supernova to my lids with my fingers. Finally, I used Lash Brag® Volumizing Mascara for ultimate volume and Liquid Liner for sculpted siren eyes.  STEP 3: Show The Love  After I completed my eyes with the drama I desired, I layered a bit more Stick Blush in Pink Dahlia on top of my cheekbones, where I would typically apply a highlighter. Then I took Lip Liner in shade Raisin and softly outlined hearts in a variety of sizes over my blush. I filled the hearts with Lip Liner in shade Rose Dream, then applied Liquid Liner in shade White around the perimeters of the hearts for a more animated effect. To complete this step, I set the entire area with Loose Setting Powder in shade Translucent for a look that will last.   STEP 4: Final Steps   To wrap this Valentine’s look up with love, I need the perfect pout. I used Lip Liner in Raisin to shape my lips. For a bubblegum pink pout, I layered Lip Gloss in Cotton Candy. For the very last step, I used Impeccable 24HR Blurring Matte Setting Spray for a seamless finish that’s shine-free and will last all day!

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For Valentine’s Day this year, we asked two of our professional artists, Katie and Shannon, to create and share bespoke beauty looks. This is Katie’s V-Day look! STEP 1: The Essentials My Valentine’s Day look starts with applying Impeccable Blurring Second-Skin Matte Foundation for a perfect blurred, velvet-matte base. For that extra sculpted dimension, I use Contour & Highlight Stick in shade Mink. For that perfect highlight, I apply Magic Touch Concealer on the high points of the face, focusing on the center of my forehead, nose, underneath the eyes, and right below my contour to add a sculpted cheekbone (who doesn’t like a little pop?). Finally, to create a blushing glow, I apply Stick Blush in shade Pink Dahlia to the apples of my cheeks. Try blending your cream blush into your temples for an extra lifted effect. I can’t have a sculpted base without a sculpted brow. I use Volumizing Tinted Brow Gel in shade Taupe for instant color and texture, then apply Brow Wiz® for a defined brow. You can also use Pro Pencil to create the illusion of a lifted brow bone! Brow Freeze® Gel finishes and locks everything in place. STEP 2: A Pop Of Color Cosmos Eyeshadow Palette is sure to give you the perfect Valentine's Day glow. With my A26 Pro Brush, I use the palette’s Shade Dust shade to slightly contour the lid. This shade is essential to every look I create – it’s the perfect transition that blends in with almost any eye look! Then, I blend shade Eclipse lightly in the corners of my eyelids for a soft, sultry look. I want my eyes to steal the show, so I apply shade Supernova to the center of my lids. You can use your finger to lightly press and blend it into the lid for the perfect reflective shimmer. To finish this soft and romantic look, I wanted a subtle, rosy lip. I use Lip Liner in shade Raisin, lightly blending it into the center of my lips to create a stain-like effect. Finally, I give it a swipe of Lip Gloss in shade Tan Rose. STEP 3: The Wow Factor The easiest way to amp up a look is with Darkside Waterproof Gel Liner! I use it in my inner waterline to create more intensity. To balance the eye, I go back to my Cosmos Eyeshadow Palette to add shade Dark Matter to the inner and outer corner of the lid – and then back again for shade Supernova in the center of the lid for a multi-dimensional pop. Remember, there can never be too much shimmer! The eyes are the star of the show! Since my eyes are a bit more intense now, I want to amp up my lip as well. Here, I’ll go in with Lip Liner in shade Malt for extra contrast, and Lip Velvet lip mousse in shade Hush Rose for the perfect blurred, matte lip. To complete my look, I’ll finish with Impeccable 24HR Blurring Matte Setting Spray to lock in all-day wear!

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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Do you have coarse, curly or wiry brows? If so, then this tutorial is for you! Anastasia Beverly Hills is here to show you how to tame and groom unruly hairs – so you get the perfect brows you’ve always wanted.  Step 1 First, fill in any sparse areas in your brows with Brow Wiz®. This retractable eyebrow pencil is great for this purpose; just sketch in hair-like strokes where you need them. After applying your strokes, blend with the Brow Wiz® spoolie end for a natural-looking finish. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Use the long bristle comb to separate hair, then use the side of the applicator to tame particularly unruly hairs.

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  Anastasia believes that everyone should have the perfect brows they’ve always wanted. If you’re someone who wants more shape, fullness and lift in your brows, this is the how-to tutorial for you! Step 1 Starting at the arch, fill in the brow with Perfect Brow Pencil. Use light pressure for a natural look, and work in the direction of your hair growth. Then fill lightly in the front and blend with the spoolie brush. Pro tip: Warm the tip of your Perfect Brow Pencil on the back of your hand before applying. Step 2 Shake Brow Pen before use, then apply hair-like strokes in sparse areas. Again, use light pressure and work in the direction of your hair growth. Let it dry for 20 seconds before proceeding to the final step. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. Use the long bristle comb to separate and tame hair, then use the short bristle comb to shape and sculpt hairs into place. For a laminated look, use the side of the applicator to lay brow hair down seamlessly.

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Do you have sparse brows, or downward growth that makes them difficult to style? It can be intimidating when you have eyebrows that won’t behave, but we’re here to help you fix them. Read on for the pro tips and products to get them into shape. Step 1 First, let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, we’ll use Brow Pen to address any remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 3 Finally, let’s lift and lock those brows with Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Apply using short, upward motions with firm-but-gentle pressure to keep those brows in place. 

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If you have oily skin, you may be experiencing makeup that blurs and fades. We’re here to help! These tips will help you create brows with long-lasting definition and a matte finish that stay put and true to color. Step 1 Brow styling like this calls for DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of it using Brush 12, moving the brush from side to side so you don’t pick up too much. Then, apply hair-like strokes to sparse areas in your brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Pro tip: Use the flat side of the gel applicator to lay brow hairs flat and create a laminated look.

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Do you have “barely there” brows? With fine or sparse hair, almost like peach fuzz? If you’re after glorious volume and fuller-looking brows, we’re here to help. Just follow these three easy steps and we’ll show you how to do it! Step 1 Let’s start by giving those fine brow hairs some depth and color. First, apply a small amount of Brow Primer across your brow. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 2 Next, for sparse areas, we’ll use DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of this product using Brush 12, moving the brush from side to side so you don’t pick up too much. Then apply hair-like strokes to sparse areas in your brow. Start at the highest point in your brow, then work toward the end. Use the remaining product on your brush to fill in the front of the brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 3 Finally, we’ll lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a nice-looking feathered effect for your brows.

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Some of us were born with sparse and shapeless brows, or brows with both light and dark areas. Some of us may be guilty of overtweezing a bit. And some of us have experienced hair loss due to hormonal changes, autoimmune disorders or simple aging. But all of us deserve brows that look great when we want them to! With these how-to hacks from Anastasia Beverly Hills, you can instantly add color, balance and definition to your patchy, undefined brows. Step 1 Start with DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of product, wiping off the excess before you begin. Apply hair-like strokes, focusing on sparse areas. Use light pressure and blend as you go with the spoolie. Step 2 Next, add extra definition with Brow Wiz®, our award-winning eyebrow pencil. Start at the arch – the highest point of the brow – and work toward the end. Blend with the spoolie brush for a natural-looking finish. Step 3 Finally, lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a natural-looking, feathered effect for the final finish.

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Time for inspiration and magic. So naturally we find ourselves enchanted by those looks that go beyond the everyday and reach the levels of fabulous and fantastic. Here is a look we think is simply divine - and here’s how to do it. Step 1: The Face Start with a perfect base for your glamorous holiday moment. On clean and prepped skin, start with Luminous Foundation to smooth your complexion and balance skin tone. Once you’ve built up your desired coverage, go in with Magic Touch Concealer for easy, extra coverage on blemishes, redness, dark spots, under eye circles, and other concerns. Just a touch is all you need! Step 2: The Brows Create natural-looking brows by adding extra definition and hair-like detail as necessary with Brow Wiz®. Then lift and lock brows in place for the evening with Brow Freeze® extreme hold styling wax. Step 3: The Eyes Enhance your eyes with bold color and sparkling shine using shades from the Fall Romance Eyeshadow Palette; our model is wearing shades Leather at the crease, dazzling Divine on the lid and lower lash line, Moonlight on the inner eye corner, and Crimson on the outer corner and lower lash line. Use Lash Sculpt Lengthening & Volumizing Mascara for high-impact lashes that make your eyes stand out. Step 4: The Lips Shape the lips with Lip Liner for a defined and fuller-looking pout; our model is wearing shade Cool Brown. A touch of Matte & Satin Lipstick completes the look; here we’ve used the matte shade Warm Taupe. 

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Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re the restless and artistic type, this article is for you. We see you as an innovator. You’re drawn to new shades, bold color and big statements. You like to flex your look and you’re unafraid to experiment with different styles. If this describes you, here are five must-have ABH items you need in your makeup bag.  TAKE YOUR GLAM TO GO Sugar Mini Eyeshadow Palette This new Mini Sugar Palette is certain to be a featured ingredient in all the looks you create. It features nine versatile, full-pigment shades that range from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. Plus it comes in a luxe, compact-sized case with a mirror and swagger all its own.   COLOR ALL OVER THE LINES Liquid Liner Makeup professionals have always loved our liquid eyeliner for the way it glides on smooth and even, allowing one to create sharp, thin lines and bold, dramatic lines as needed. But the big news for all artistic types is this: Liquid Liner comes in five all-new, super-expressive colors beyond the traditional basic Black. With full-pigment White, Navy Blue, Burgundy, Aubergine and Brown matte shades at your fingertips, you’ll have a whole new level of artistic freedom to go wild.   NOURISH YOUR GENIUS Lash Genius® Conditioning Lash Serum You can have expressive creativity and still take proper care of your features. For example, this innovative conditioning eyelash serum blends six rejuvenating ingredients into a brilliant formula that’s designed to create fuller, longer-lasting lashes that also feel smoother and softer. Since you’ll want to use it daily to derive the greatest benefit – you’ll be happy to know it dries clear and flake-free, with no stiffness or stickiness.    SCULPT AND SHAPE Brow Freeze® Gel Whether your look favors brows with that lifted-and-laminated or full-and-feathered, you simply must try this clear wax-gel hybrid, Brow Freeze® Gel. It shapes, sculpts and sets brows with extreme hold, precision and long-lasting staying power. The dual-action comb applicator with micro bristles puts you in complete control – even when dealing with coarse and unruly hairs.    FIND YOUR GLOW Blurring Serum Blush Finally, let your creativity shine – and leave your skin glowing at the same time. Blurring Serum Blush is an innovation in hybrid makeup/skincare. This soft-matte liquid blush is enriched with skin-loving ingredients like niacinamide and pomegranate peels extract to nourish and hydrate. It’s available in five naturally flattering shades; each one offers buildable, vibrant color with a radiant, blurred finish. The gel-like texture grips to the skin, creating a lovely flushed-from-within-effect.

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  What’s one of the hottest trends going right now? Brow lamination is an extremely popular, semi-permanent cosmetic procedure that straightens and sets eyebrows to create a fuller, more defined look. It’s sometimes called an “eyebrow perm.”  But did you know that you can achieve much the same effect for a night out with products from Anastasia Beverly Hills? The laminated brow look isn’t difficult to master or expensive to maintain – anyone can do it! All you need is to follow three simple steps and use these product recommendations. STEP 1: FILL Brow Powder Duo Use Brow Powder Duo and Brush 7B to softly fill and define your eyebrows. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade in the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend with the spoolie brush as you go for a soft, natural-looking finish.  For best results, consider prepping with Brow Primer before applying Brow Powder Duo. One swipe of this colorless wax pencil will adhere the powder to the skin and hair for a seamless application.   STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas. Start by applying Brow Pen at the highest point of the brow and work toward the end of the brow, then lightly etch through the front. If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 3: FINISH Brow Freeze® Gel Finally, let’s laminate and lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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Anastasia Beverly Hills was founded on the belief that everyone can achieve the eyebrows they were meant to have. If you have sparse brows or oily skin, this step-by-step guide will show you how to achieve long-lasting, perfect brows that won’t budge.  STEP 1: FILL DIPBROW® Pomade First, let’s outline and fill in those brows. Using light pressure, start by applying DIPBROW® Pomade at the highest point of the brow, then work toward the end of the brow. Apply hair-like strokes in sparse areas throughout. Blend as you go for a natural finish. We recommend using Brush 12 for best results; it has a thin, angled brush that allows for precise application to achieve natural-looking texture and detail. STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas.  If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasker that can conceal stray hairs. It has a powder-like, matte finish that makes it ideal for oily skin. STEP 3: FINISH Brow Freeze Gel Finally, let’s lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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