Brow Freeze® is a game-changing product from Anastasia Beverly Hills that is designed to take your brow game to new heights. If you've ever struggled with unruly brows, this is the solution you've been waiting for! Brow Freeze® is a clear, long-lasting brow styling wax that sets your brows in place all day. Its unique formula provides a strong hold without making your brows feel stiff or unnatural. Whether you're new to brow styling or an experienced pro, this guide will help you work with Brow Freeze® to achieve flawless brows that stay in place all day.   About Brow Freeze®  Why should you use Brow Freeze®? This product is specifically formulated to give you perfect brow styling that lasts. Whether you need extra definition for sparse brows or help taming full brows, Brow Freeze® has got you covered. Brow Freeze® uses a universal clear wax formula that works for all skin tones and brow colors. It’s easy to use and offers mess-free application with no water needed. It grips to your skin and hair as you apply it, then sets in place without feeling stiff, flaking or leaving a residue. Once applied, Brow Freeze® instantly gives the look of lifted, feathered brows. The long-lasting, extreme hold of Brow Freeze® will lock your brows in place all day. It helps to tame your unruly and coarse brow hair like you’ve never seen, and is ideal for medium-sparse to full brows. Brow Freeze® comes in a luxe rose gold package, so it’s a gorgeous addition to your makeup bag. And, of course, the formula is vegan and cruelty-free. How To Use Brow Freeze® Brow Freeze® is easy to use! To start, gently pick up a small amount of product using flat spatula end of Brow Freeze Dual-Ended Applicator. Work the product back and forth on the back of the cap to coat the spoolie brush with a small amount of product.   To apply, brush the product through clean brows. Use upward motions and gently pressing down as you go. Continuously brush in the desired direction as it sets. Keep in mind, less is more with this product and you won’t need a lot! Pro tip: Brow Freeze® can also be used to tame unruly hairs around the hairline.  If you accidentally apply too much Brow Freeze and your brows appear too heavy or unnatural, simply take a clean spoolie brush and comb through your brows in the direction of hair growth. This will help distribute the product evenly and soften the look. To sculpt your brows, use Brow Freeze Dual-Ended Applicators flat spatula to press the wax into laying brow hairs flat. If you make a mistake while shaping your brows, use a cotton swab dipped in makeup remover to gently erase any unwanted lines or excess product.   After applying Brow Freeze®, you can fill in sparse areas with Brow Powder Duo using Brush 7B. For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end) and blend. When you’re finished with Brow Freeze®, be sure to cap it tightly! That way it will be all set and ready to use next time you need it.

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When you hear the expression “two is better than one,” we wouldn’t blame you if Brow Powder Duo came to mind. This duo features two complementary shades to create ombre effects and pristine, customized colors in your eyebrows. The highly pigmented, finely milled formula of Brow Powder Duo delivers buildable intensity that also blends seamlessly for your most polished looks. Whether you prefer bold, defined brows or a more subtle, natural look, this versatile product lets you style your brows perfectly.  If it’s your first time using Brow Powder Duo, or if you want some extra tips for using it, this blog post is for you!   Step-By-Step With Brow Powder Duo Achieving impeccable, defined eyebrows is easy with Brow Powder Duo! The first thing you’ll want to do is select the right shades. The specially curated shade range is designed to match your natural hair color. You can use the lighter shade to create a background color for a shadow effect and the deeper shade to create hair-like strokes in sparse areas.  When it comes to applying Brow Powder Duo, it’s always a good idea to prep your brows. Start by brushing your eyebrows with a spoolie brush to shape and tame any unruly hairs, creating a clean canvas for the powder. Applying a small amount of Brow Primer or Brow Freeze® across the brow will also help the powder adhere to skin and brow hair. To apply, use the angled side of Brush 7B to apply the deeper shade from the highest point of your brow and work toward the end. Blend as you go for a natural look. Then apply the lighter shade through the front of the brow using light pressure. Blend with the spoolie brush for a natural-looking finish. Advanced Tips & Techniques  For extra dimension in your brows, pick up a small amount of Brow Primer or Brow Freeze® on Brush 7B and pinch the fibers together to create a thin, sharp angle. Then, gently dip the brush into Brow Powder Duo and stamp into sparse areas of your brow, creating hair-like strokes with expert precision.  Gently fill in sparse areas with light, upward strokes, avoiding too much pressure for a natural appearance. Remember, less is more! When blending, apply the powder in short, feathery strokes following the natural direction of your brow hairs. Blend with a spoolie brush to soften any harsh lines, giving you a well-defined look.  To enhance dimension, use Tinted Brow Gel to set color and brows in place. This gel will also keep your brows looking groomed and defined throughout the day. Simply comb it through your brows using an upward motion for a polished finish. With these simple tips and tricks, you'll be able to achieve your best-ever brows using Brow Powder Duo.  

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Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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Ombré brows have taken the beauty world by storm! This trendy eyebrow look features a subtle gradient effect, starting with a lighter shade at the front of the brow, darkening toward the end of the brow. This effect lends a natural appearance to your brows, as traditional brow makeup often creates a more uniform look. The result is a softer, more blended look that complements your facial features. So how can you achieve this natural-looking ombré effect? ABH is here to help you create your perfect brow. STEP 1: PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo Softly fill and define brows using our two-shade Brow Powder Duo and Brush 7B. Apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. Blend as you go using the spoolie brush for a soft, natural-looking finish. STEP 3: FINISH Clear Brow Gel At this point your brows should have a nice ombré effect from lighter to deeper. If you want to highlight and define your brow, grab a Highlighting Duo Pencil. Apply the shimmer end from the arch to the end, then apply the matte end to the whole brow working from beginning to end. Blend with Brush 20. Finally set your brows and their now-perfect color with Clear Brow Gel. This will hold your brow hairs in place all day and prevent smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Voila!

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  What’s one of the hottest trends going right now? Brow lamination is an extremely popular, semi-permanent cosmetic procedure that straightens and sets eyebrows to create a fuller, more defined look. It’s sometimes called an “eyebrow perm.”  But did you know that you can achieve much the same effect for a night out with products from Anastasia Beverly Hills? The laminated brow look isn’t difficult to master or expensive to maintain – anyone can do it! All you need is to follow three simple steps and use these product recommendations. STEP 1: FILL Brow Powder Duo Use Brow Powder Duo and Brush 7B to softly fill and define your eyebrows. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade in the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend with the spoolie brush as you go for a soft, natural-looking finish.  For best results, consider prepping with Brow Primer before applying Brow Powder Duo. One swipe of this colorless wax pencil will adhere the powder to the skin and hair for a seamless application.   STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas. Start by applying Brow Pen at the highest point of the brow and work toward the end of the brow, then lightly etch through the front. If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 3: FINISH Brow Freeze® Gel Finally, let’s laminate and lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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Anastasia Beverly Hills understands the importance of impeccably groomed eyebrows; it’s how we made our name! So we know that well-defined, sculpted eyebrows can not only frame your face and enhance your features, they can also add a touch of elegance and sophistication to your style - while giving you a boost of world-beating confidence! But here’s a little secret: you don’t have to be Anastasia herself to achieve the perfect sculpted eyebrow with ultimate definition and shape. It’s something you can do at home - and this guide will show you how. STEP 1: PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo Next, softly define and fill them in using Brow Powder Duo. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow and the deeper shade from the highest point of the brow (arch) to the end of the brow.  If you’re going for the natural-looking ombre, apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. For best results, we recommend Brush 7B. It’s a dual-ended tool with a brush for creating precise hairlike strokes and a spoolie for blending to achieve a soft, natural-looking finish.  STEP 3: DETAIL DIPBROW® Pomade DIPBROW® Pomade is the key to this final step. This long-lasting, professional quality product is super-versatile in application and can help you achieve everything from natural-looking hair-like to texture to more bold and dramatic looks. Here, you’re going to add hair-like strokes and definition starting at the top of your brow, working in the direction of your natural hair growth. Blend as you go for a natural finish. Use Brush 12 for best results.  As an additional step, use Pro Pencil to achieve greater definition and highlight the brow bone for a lifted effect. Apply at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes.

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