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Shopping for a new foundation? Sometimes it can feel overwhelming when you’re considering factors like your skin type, the amount of coverage you need, and what shade to go with. The important thing to keep in mind: Anastasia Beverly Hills has you covered! Our complete complexion lineup includes three stellar product lines: new Impeccable Blurring Second-Skin Matte Foundation, Luminous Foundation, and Beauty Balm Serum Boosted Skin Tint. Each one is great for particular applications, and each one is cruelty-free and vegan, of course. We’ll help you find the one that’s right for you! A good place to start is by considering what coverage level you need. Light coverage will let your freckles (and your imperfections) show through. Medium coverage will give your skin an airbrushed look. Full coverage is what you want to mask redness or acne scarring. With that in mind, we can go to your product choices. Impeccable Blurring Second-Skin Matte Foundation For medium to full coverage that leaves a natural-looking, velvet-matte finish, choose our newest liquid foundation. It features Precision Blur Technology to hydrate, control oil, and diffuse away pores, fine lines and wrinkles. And it positively glides on, effortlessly blending and blurring to perfection while leaving a breathable, second-skin feel. Water-resistant and long-wearing up to 12 hours, this foundation promises flawless-looking, impeccably perfect skin – just like the name says! Ideal for: Natural to glam makeup Coverage: Medium to full Finish: Soft-matte, blurring, skin-like finish Benefits: Blurs, plumps, moisturizes, masks discoloration, wears long Available in: 25 shades Luminous Foundation For medium coverage, this water-resistant liquid foundation creates a luminous, natural-looking finish. The radiant formula delivers long-wearing coverage, yet it feels weightless and looks ultra-fresh. In fact, it looks so great on its own, there's no need to set with a powder. And with 49 shades across five categories and three undertones to choose from, you’re sure to find a perfect match. Ideal for: Luminous, “barely there” makeup Coverage: Medium Finish: Radiant, natural-looking finish Benefits: Blurs, masks discoloration, wears long Available in: 49 shades Beauty Balm Serum Boosted Skin Tint For sheer to light coverage, consider this first-of-its-kind skin tint – an Allure 2024 Best of Beauty winner for Best Stick Foundation! Packed with 8 skin-loving ingredients, it delivers a natural-looking, glowy finish and serious care! Versatile and easy to apply, Beauty Balm features a luxuriously silky texture that’s weightless and blends seamlessly. Ideal for: “No makeup” makeup Coverage: Sheer to light Finish: Hydrating, glowing finish Benefits: Hydrates, plumps, smooths Available in: 16 shades  Dewy vs. Matte Setting Spray If you love using a setting spray with your foundation, we have just what you need for locking in both matte and dewy looks. Set your looks for longer with the natural, radiant finishes you love! Impeccable Setting Spray Our new setting spray delivers a natural-looking velvet-smooth matte finish with a beautiful, blurred effect – while giving your skin an instantly refreshing dose of hydration. It locks in makeup for up to 24 hours, so you can use it to diffuse pores, wrinkles and texture all day.  Impeccable Setting Spray is our innovative long-wear makeup veil that controls oil and shine for your most impeccable complexion yet! Finish: Matte Ideal for: Oily skin Benefits: Hydrating, blurring, matte finish, 24-hour wear Scent: Yuzu ginger Dewy Set Setting Spray Our existing setting spray seamlessly blends and sets makeup with a radiant, dewy finish. It’s gentle and ideal for use with dry skin. The water-based formula goes on weightlessly, leaving your skin feeling smooth and refreshed. You can use it before applying makeup as a prep, or after applying makeup to set it in place. Finish: Dewy Ideal for: Dry skin Benefits: Hydrating Scent: Coconut-vanilla

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A new era of natural-looking, flawless-appearing skin is here with the launch of the Impeccable line –blurring matte foundation and setting spray from Anastasia Beverly Hills. These two products will have you looking impeccably perfect all day long! Here’s what you need to know about them. The  Foundation WHAT IS IT? Impeccable Blurring Second-Skin Matte Foundation is medium to full coverage makeup that provides natural-looking perfect skin with a soft, velvet-matte finish. Matte meets hydration through an innovative formula that blurs, fine lines and wrinkles with a weightless, velvety-skin feel. It seamlessly glides on to skin, builds easily and blends effortlessly. This foundation is water-resistant and long-wearing, lasting up to 12 hours.   WHAT'S IN IT? This innovative formula features Precision Blur Technology that blurs pores and wrinkles, controls oil, masks imperfections, and hydrates with a second-skin effect. Key ingredients inside this technology include hyaluronic acid to provide moisture and a plumping effect, bixa orellana to help blur pores and imperfections, and phytoglycogen to boost collagen and help deliver youthful-looking, radiant skin. And here’s what’s not inside – Impeccable Blurring Second-Skin Matte Foundation is free of phthalates, mineral oil, talc, silicones, parabens, oil and fragrance. It’s vegan and cruelty-free as well. WHY WILL YOU LOVE IT? The medium to full coverage formula melts into skin and effortlessly blends and builds to perfection for an undetectable, weightless feel. Your skin has never looked better.  And testing results agree!  In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and makes their skin look more even without looking oily or shiny. The Setting Spray WHAT IS IT? Impeccable Setting Spray locks in velvety-matte, silky-smooth makeup for up to 24 hours. This luxuriously lightweight veil delivers a natural, skin-like finish while giving your skin a dose of hydration and a beautiful blurred effect. It diffuses the appearance of pores, fine lines and wrinkles while keeping makeup in place all day. WHAT'S IN IT? Impeccable Setting Spray features a blurring, non-drying formula for a hydrated, natural-looking finish. It has a pleasant yuzu and ginger scent, while being free of phthalates, mineral oil, talc, silicones, sulfates, parabens and oil. It is vegan and cruelty-free. WHY WILL YOU LOVE IT? Simply spray on and reveal your most impeccable complexion yet! This long-lasting setting spray instantly controls shine and blurs pores while preventing your makeup from fading or settling. In an independent survey of 100 women, more than 97% of them agreed Impeccable instantly masks imperfections and discoloration, makes their skin look matte and shine-free, and feels fresh and comfortable to wear.

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The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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New Impeccable Blurring Second-Skin Matte Foundation is here to blur and diffuse away pores, fine lines and wrinkles with a natural-looking, soft velvet-matte finish. At the same time, its skin-enhancing ingredients provide hydration and a second-skin feel. You simply must experience what it feels like to be Impeccable! Our new liquid foundation also comes in 25 shades. So which one is right for you? Let’s break down how to find your perfect match. FIND YOUR SKIN TONE The 25 shades are divided into five skin tone groups: Fair, Light, Medium, Tan and Deep. You should start here by picking the collection that’s closest to your natural complexion. You’ll see the five skin tones on the shade breakdown wheel. FIND YOUR UNDERTONE As you look at the wheel, did you notice how the skin tones are subdivided into undertones? That’s where we take a deeper look at your skin to find the most precise match.  The undertones are: Warm (golden hues), Warm Peach (warm with peachy hues), Warm Olive (warm with olive hues), Cool Rosy (cool tones with pink hues), and Neutral (in between warm and cool). Not every skin tone divides exactly evenly into the five undertones, and some of the Impeccable shades sit on the cusp of two different tones, just like your Capricorn-Aquarius BFF celebrating her upcoming birthday. But understanding the undertones available will help point you toward the two or three shades you want to sample first. TRY IT ON! Using a sampler, dab a swatch on your jawline and blend in using your fingertips or a brush. Apply to bare skin and in natural light so you get a true color impression. Be sure to let the matte formula set before you judge the color. If you’ll be using Impeccable over discolored areas, you want to match your surface tone, not the blemish. Again, you want to pick the one most closely matches your skin. By selecting a shade that blends seamlessly into the neck, you’ll have flawless continuity – and perfect-looking skin is what Impeccable is all about! IMPECCABLE FOUNDATION SHADES Fair Skin Tone 00N - Very fair skin with neutral undertones 0CR - Very fair skin with cool rosy undertones 1N - Fair skin with neutral undertones 1CR - Fair skin with cool rosy undertones Light Skin Tone 1.5N - Light skin with neutral undertones 2N - Light skin with neutral undertones 2W - Light skin with warm undertones 2WP - Light skin with warm peach undertones 2.5W - Light skin with warm undertones Medium Skin Tone 3W - Light to medium skin tone with warm undertones 3N - Light to medium skin tone with neutral undertones 3WO - Light to medium skin tone with warm olive undertones 3CR - Light to medium tone with cool rosy undertones 4N - Medium skin tone with neutral undertones 4W - Medium skin tone with warm undertones 4WP - Medium skin tone with warm peach undertones 4WO - Medium skin tone with warm olive undertones Tan Skin Tone 4.5W - Tan skin tone with warm undertones 5W - Tan skin tone with warm undertones 6W - Tan skin with warm undertones 6.5N - Tan skin with neutral undertones Deep Skin Tone 7N - Deep skin tone with neutral undertones 7.5N - Deep skin tone with neutral undertones 8N - Deep skin tone with neutral undertones 9N - Very deep skin tone with neutral undertones

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Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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Traditionally, New Year’s Eve is the most glamorous of holidays – a time if ever there was one for formal evening wear and dramatic looks. But after a busy holiday, maybe you feel like dialing down the drama. If so, we suggest a softer approach – a look of quiet confidence and effortless glam. Here’s what you need to get this look from Anastasia Beverly Hills.    STEP 1: THE FACE We’ll start with a light coverage of Beauty Balm Serum Boosted Skin Tint for glowy skin, then use Magic Touch Concealer as needed to correct and conceal. Create definition and add warmth with Cream Bronzer (model shown wearing Golden Tan shade). The next detail: adding a bright flush of color with Blurring Serum Blush (Guava shade shown). To complete this step, highlight with Glow Seeker Highlighter (Enchanted shade shown).   STEP 2: THE BROWS You’ll want your brows looking effortlessly perfect for the night, so use Brow Definer in your natural shade to outline, fill and detail as necessary. Then lift and lock them in place until well after midnight with Brow Freeze® Gel.       STEP 3: THE EYES Now we can dial up the drama of our soft glam look. Accentuate your eyes with our glam-to-go Sugar Mini Eyeshadow Palette. Apply Liquid Liner to line, define and draw attention (Black shade shown). Finally, finish this step with glorious Lash Sculpt Lengthening & Volumizing Mascara for extension-effect lashes. STEP 4: THE LIPS You know lips will be a focus as the clock strikes 12, so let’s glam those up too! First, line and shape with Lip Liner (Mocha shade shown). Fill in color with velvet-smooth Lip Velvet (Softy shade shown). Finish with the glass-like shine of Crystal Gloss and you’ll have a look sure to capture attention!

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A new year traditionally means a fresh start to all things – so why not mark New Year’s Eve with a fresh look? Step into 2025 effortlessly with a radiant glow to welcome all that is to come. Here’s exactly what you need to get this look from Anastasia Beverly Hills.   Step 1: The Face Start by applying Luminous Foundation in your natural shade with A30 Pro Brush to create a perfect complexion. Highlight and brighten where desired – and conceal where necessary – with Magic Touch Concealer. Then let’s create definition and add warmth with Cream Bronzer (model shown wearing shade Terracotta). Add a touch of sun-kissed color with Stick Blush (Peach Caramel shade shown). Finally, highlight with Glow Seeker Highlighter (Sun Idol shade shown).   Step 2: The Brows Here we want to keep it fresh and simple - almost a no-makeup makeup look. Outline, fill and detail brows with Brow Definer in your natural shade. Set color and brows in place with Clear Brow Gel.             Step 3: The Eyes Let’s create an optimistic, “been on holiday” look by adding some sun-kissed color all over the eyelids with Cream Bronzer (Terracotta shade shown). Highlight with Glow Seeker Highlighter (Sun Idol shade shown) at the inner corner and brow bone. Finish the look with Lash Sculpt Lengthening & Volumizing Mascara.   Step 4: The Lips To complete this look, line and shape the lips with a warm, natural look starting with Lip Liner (Dusty Rose shade shown). Fill in color with Matte & Satin Lipstick (Sun Baked matte shade shown). Add a glass-like, high-shine finish with Crystal Gloss. Now you’re ready to greet 2025 with the freshest glow!

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Lip Velvet is the best-selling, velvet-smooth lip mousse with weightless, true-matte color for effortless, always-polished lip looks. The versatile formula behind Lip Velvet allows it to create practically limitless looks for every mood. Here are three of our favorite ways to wear it. For Blurred Lips   To get the look of soft, smooth, flawless blurred lips with a diffused finish, you just need two complementary shades of Lip Velvet. Apply the lighter shade all over your lips and blend edges. Then apply the deeper shade to the center of the lips and gently diffuse using fingertips or a brush. For Defined Lips  To create lips with a clear shape and contour, Lip Velvet by itself is all you need! Begin by lining and defining your lips with the pointed tip of the applicator, starting at your cupid’s bow – that curve at the middle top of your upper lips. Once you’ve created your desired shape, fill in the center of the lips using the flat side of the applicator and blend toward the corners. For Sculpted Lips For crafting perfectly contoured, fuller-looking lips, you’ll also want our Lip Liner product in a deeper shade. Apply Lip Liner first to define your desired shape, again starting at your cupid’s bow. Then, using a lighter shade of Lip Velvet, fill in the center of the lips using the flat side of the applicator. Blend toward the corners, and that’s it!

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Especially this time of year, that bronzed, been-on-holiday look is highly coveted. Why not indulge yourself? Even when your plans are more staycation than vacation, you can achieve a wonderful sun-worshipping look with little effort and barely-there makeup. Step 1: Perfect First, we’ll brighten and conceal with Magic Touch Concealer. Using the wand, apply dots to the forehead, cheeks, nose and chin. Blend and diffuse using A30 Pro Brush. Use stippling motions to build coverage. Step 2: Warm  Next, add instant warmth and definition with Cream Bronzer. Use A30 Pro Brush to gently pick up a small amount of product and apply it using light pressure to your cheekbones, temples, forehead and jawline. Use pressing motions to deposit color and circular motions to blend and diffuse. Step 3: Radiate Finally, add a natural-looking flush of color with Blurring Serum Blush – while also treating your face with skin-loving niacinamide and pomegranate peels extract! Apply it directly to your cheeks; one dot is enough for a natural flush, two or three dots will give you more color intensity. Blend with your fingertips using gentle pressing motions and build to your desired finish. COMPLETE THE LOOK Since this look is all about “no makeup makeup,” you’ll want to complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows! Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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It’s a look that’s in high demand: a natural-looking complexion that appears smooth and even, naturally plump and moisturized. Now you can look this fresh, flawless and radiant with effortless “no makeup”  appeal and a second-skin finish. The hydrated and blurred complexion look is a great look for everyone - especially those with dry skin - and best of all, it’s easy to achieve. Step 1: Perfect We’ll start by evening out your complexion with a sheer-to-light coverage of Beauty Balm Serum Boosted Skin Tint. This skin-loving tint will add a subtle glow to your look. Apply directly to your bare skin, starting in the center of the face and blending outwards with your fingertips. Use pressing motions to build coverage in desired areas.  Step 2: Warm Next, let’s add a little warmth and definition with Cream Bronzer. Use A30 Pro Brush to gently pick up a small amount of product and apply it using light pressure to your cheekbones, temples, forehead and jawline. Use pressing motions to deposit color and circular motions to blend and diffuse. Step 3: Radiate & Blur  Finally, add a natural-looking flush of color with Blurring Serum Blush – which also treats your face with skin-loving niacinamide and pomegranate peels extract! Apply it directly to your cheeks; one dot is enough for a natural flush, two or three dots will give you more color intensity. Blend with your fingertips using gentle pressing motions and build to your desired finish. COMPLETE THE LOOK Since this look is all about “no makeup makeup,” you’ll want to complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows! Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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