When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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Shopping for a Secret Santa gift? Or just trying to stick to a budget? We understand completely – and so we’ve organized these best sellers by price levels to help you find the perfect gift. And if you don’t find it here, be sure to check out the gift finder! GIFTS UNDER $30 You don’t have to spend a lot to get a lot, especially with gift sets like these: Frozen & Fuller Looking Brow Trio: three must-have minis for long-lasting, fuller-looking brows. Lifted & Defined Brow Duo: for creating detailed brows with a feathered effect. Lash Sculpt Lengthening & Volumizing Mascara: sculpted, extension-effect lashes are here! Velvet Lip Duo: for defined, velvet-smooth lips that are comfortable to wear every day. Blushed Lip Kit: an essential duo for rosy cheeks and glossy lips. Sparkle Gloss Duo: two of our one-swipe, vanilla-scented glosses with explosive shine.   GIFTS UNDER $40 There’s much to explore at this mid-range price point; here are some of our most-popular suggestions: Sculpted Brow & Lash Duo: two must-have items for sculpted brows and lashes. Mini Sultry Kit: a perfect pairing of mascara and palette for sultry, smoky eyes. Blushed Lip & Cheek Duo: go-to essentials for a fresh, soft-focus blushed look. Velvet Lip Duo: for beautiful, velvet-smooth lips comfortable enough to wear every day. Tinted Lip Gloss Trio: three of our irresistible one-swipe, vanilla-scented tinted glosses. Glow Seeker Highlighter: powder for a smooth finish and lit-from-within radiance.    GIFTS UNDER $50 Content: Check out these beautiful options available for less than half a benjamin: Mini Modern Renaissance Kit: the perfect glam trio for brows, eyes and lips.  Soft Glam Eyeshadow Palette: an everyday palette of neutrals for day-to-night looks. Blushed Lip Set: the ultimate set for creating defined, long-lasting rosy lips. Beauty Balm Serum Boosted Skin Tint: skincare/makeup hybrid for glowy skin.   GIFTS UNDER $100 Palettes are great gifts because of the variety of looks they make possible. Here are some of our favorites: Cosmos Eyeshadow Palette: 12 shades of reflective metallics and void-deep neutrals inspired by sparkling, star-filled galaxies. Fall Romance Deluxe Trio: a romantic treat for the eyes and lips of someone special, with jewel-toned metallics and rich neutrals. NORVINA® Pro Pigment Palette Vol. 5: professional-grade artistry for face and body, with a lovely summer lilac color story. Rose Metals Palette: a range of rich mattes to high-reflect metallics, each infused with ultra-glam confidence.

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Our new mini bundles are incredibly mighty. Featuring five must-have selections from brows to lashes and so much more. We crafted these exclusive sets with iconic ABH products and made them mini, so you can take them with you wherever you go. Created as micro tools for precision with ease, they help you get super detailed with your makeup from the jump.    FACE PICK/  Set Your Face Deluxe Mini Duo An on-the-go duo for your most flawless complexion, wherever life takes you. Mini Loose Setting Powder perfects, brightens and sets makeup in place with ease. Mini Dewy Set Setting Spray's hydrating formula seamlessly blends products together as it sets makeup–leaving the complexion with a dewy (never oily), radiant finish. The result? Two picks that are TSA-approved.   SERUM PICK/ Strengthening Serum Deluxe Mini Duo Two must-have serums for smoother brows and longer lashes. Deluxe Mini Brow Genius® Conditioning Brow Serum blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Pair it with Deluxe Mini Lash Genius® Serum,an innovative conditioning lash serum designed to create fuller and longer-looking lashes that feel smoother, softer and tamer—the lashes you’ve always wanted.   BROW PICK/ Frozen & Flawless Brow Deluxe Mini Duo The ultimate frozen brow duo is for creating brows that stay in place. The first is our innovative Deluxe Mini Brow Freeze® Gel featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. The second is Deluxe Mini Brow Freeze® – this customizable brow styling wax lifts, tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted.

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Are you looking to achieve a dreamy-looking “cloud skin” complexion? The forecast says you’re in luck! It’s easy to create this soft, slightly matte, slightly radiant (and so on-trend) look at home. It’s great for all skin types – especially those with oily skin – and it goes with all makeup styles, from subtle to ultra-glam. All you need is to follow these steps and use these makeup products from Anastasia Beverly Hills. Here’s how to do it. STEP 1: PERFECT Magic Touch Concealer To start, use creamy Magic Touch Concealer to correct and brighten your skin to an even, luminous finish. Select the shade closest to your skin tone, then use the wand to apply dots to the forehead, cheeks, nose and chin. Also apply directly over blemishes, discoloration, or anywhere you need extra coverage. Blend using the A30 Pro Brush. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: SET Loose Setting Powder To finish, we’ll use Loose Setting Powder to brighten and blur. This lightweight, silky powder sets makeup with the desired smooth, flawless matte finish you want. Apply using a makeup sponge or powder brush, lightly pressing in the areas you want to set. Be sure to focus on the T-zone from forehead down to nose and chin, and under the eyes. You’re looking for a bright, diffused effect to achieve this look. COMPLETE THE LOOK Lip Velvet Adding some velvet-smooth color and finish to your lips is a delicious way to complement your new “cloud skin” look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin.

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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Fluffy, fuller eyebrows are high on many wishlists. If they’re on yours, then wish no more: anyone can achieve this look by following these easy steps and using these ABH products. The key: following your natural brow shape and arch with super-fine lines that lend an understated, soft finish while adding extra dimension. Let’s get started and take flight. STEP 1: FILL Volumizing Tinted Brow Gel The process of creating lush feathered brows starts with Volumizing Tinted Brow Gel. This mousse-like gel goes on weightlessly as it coats each hair, yet remains buildable and blendable before setting. To add volume and color, use the gel brush’s long-bristle side. Start by applying at the highest point of the brow, then work towards the end. Apply the remaining product on the brush to the front of the brow, then blend throughout. For best results, let Volumizing Tinted Brow Gel dry for 20 seconds before blending or layering the product in step 2. STEP 2: DETAIL Brow Wiz® Now let’s add definition, depth and detail using our Brow Wiz® eyebrow pencil. Outline the shape of your eyebrow, starting at the highest point of the arch and working toward the end. Next, lightly sketch in the front of the brow. Apply hair-like strokes in sparse areas throughout the brow as needed, making sure to work in the direction of your hair growth. To complete this step, blend with the spoolie brush for a natural-looking finish. STEP 3: FINISH Brow Freeze® Gel Finally, let’s lift those brows for a nice feathered effect – and then lock them in place all day. Brow Freeze® Gel clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. Apply by using the long bristles to comb and separate hairs. Next, use the short bristle side to shape and sculpt hairs into place.     Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re the restless and artistic type, this article is for you. We see you as an innovator. You’re drawn to new shades, bold color and big statements. You like to flex your look and you’re unafraid to experiment with different styles. If this describes you, here are five must-have ABH items you need in your makeup bag.  TAKE YOUR GLAM TO GO Sugar Mini Eyeshadow Palette This new Mini Sugar Palette is certain to be a featured ingredient in all the looks you create. It features nine versatile, full-pigment shades that range from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. Plus it comes in a luxe, compact-sized case with a mirror and swagger all its own.   COLOR ALL OVER THE LINES Liquid Liner Makeup professionals have always loved our liquid eyeliner for the way it glides on smooth and even, allowing one to create sharp, thin lines and bold, dramatic lines as needed. But the big news for all artistic types is this: Liquid Liner comes in five all-new, super-expressive colors beyond the traditional basic Black. With full-pigment White, Navy Blue, Burgundy, Aubergine and Brown matte shades at your fingertips, you’ll have a whole new level of artistic freedom to go wild.   NOURISH YOUR GENIUS Lash Genius® Conditioning Lash Serum You can have expressive creativity and still take proper care of your features. For example, this innovative conditioning eyelash serum blends six rejuvenating ingredients into a brilliant formula that’s designed to create fuller, longer-lasting lashes that also feel smoother and softer. Since you’ll want to use it daily to derive the greatest benefit – you’ll be happy to know it dries clear and flake-free, with no stiffness or stickiness.    SCULPT AND SHAPE Brow Freeze® Gel Whether your look favors brows with that lifted-and-laminated or full-and-feathered, you simply must try this clear wax-gel hybrid, Brow Freeze® Gel. It shapes, sculpts and sets brows with extreme hold, precision and long-lasting staying power. The dual-action comb applicator with micro bristles puts you in complete control – even when dealing with coarse and unruly hairs.    FIND YOUR GLOW Blurring Serum Blush Finally, let your creativity shine – and leave your skin glowing at the same time. Blurring Serum Blush is an innovation in hybrid makeup/skincare. This soft-matte liquid blush is enriched with skin-loving ingredients like niacinamide and pomegranate peels extract to nourish and hydrate. It’s available in five naturally flattering shades; each one offers buildable, vibrant color with a radiant, blurred finish. The gel-like texture grips to the skin, creating a lovely flushed-from-within-effect.

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