The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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Our latest breakthrough for brows is the result of five years of development, aimed at one goal: how to help you achieve perfect eyebrows instantly, anywhere, anytime. And with our new Volumizing Tinted Brow Gel, we’ve done it! We truly believe this is going to be your next favorite brow product. Read on to find out why we’re so excited.  Turn Up The Volume A good place to start would be the first word in the name “Volumizing Tinted Brow Gel” – this product instantly imparts a truly amazing fullness as you apply it. The key is the gel’s mousse-like texture, which goes on weightlessly as it coats each hair, yet remains buildable and blendable before setting. And once it’s set, it lasts! Up to 24 hours in fact, thanks to the product’s water-resistant, long-wearing formula. Glorious Color  The next thing to know about Volumizing Tinted Brow Gel is how wonderful the color is. We’re talking natural-looking color that goes on instantly and stays true as it blends and sets. The product comes in 9 shades covering the whole range from cool to neutral to warm tones. That means you can also use it to cover up those gray hairs, or color-correct your eyebrows to achieve the perfect look. Goes On So Easy Although we know you’ll immediately appreciate the incredible volume and color, there’s one smaller detail to Volumizing Tinted Brow Gel that deserves attention because it’s easy to overlook. Call us over-thinkers if you want, but we’re obsessed with the brush! It’s custom-designed specifically to help everyone achieve fantastic results – easy to grip and use, perfect for using on the go. It’s a friendly brush for beginners and a precision tool for experts. The design features two bristle lengths to give you versatility in how you style your brows. Long bristles coat each hair, adding tint and volume from root to tip. Short bristles coat the skin to add extra detail and definition. This versatility makes it especially great for those with fine, light-colored or patchy brows. So to sum up – Volumizing Tinted Brow Gel is a breakthrough because of its volume, color, and ease of application. Put it all together and you can understand why we’re over the moon for it. Better yet, put it on your eyebrows and experience it for yourself.    Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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Volumizing Tinted Brow Gel is a breakthrough new product that gives you perfect eyebrows instantly, anywhere, anytime. And best of all, it’s easy to use. The key is the custom-designed brush with two separate bristle lengths. Here’s how to put that to work. Step 1: Tint & Volumize  Be sure to wipe off excess product before you begin! Use the brush’s long bristle side to coat the hairs in your brow and create desired color and volume. Start at the highest point of the brow, then work towards the end. Apply the remaining product on the brush to the front of the brow, then blend throughout. Step 2: Detail & Define Next use the brush’s short bristle side to coat the skin, adding definition to your brows and extra detail in patchy areas. After application, let dry for 20 seconds before blending or layering additional product. Pro Tips To use Volumizing Tinted Brow Gel like a professional and achieve the very best results: Use light pressure when applying to brow hair. Backcomb to build volume. Use Auburn shade to color-correct brows with ashy undertones.   Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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Anytime we introduce something new, it’s natural for ABH fans to ask, “What makes this one different from your other products?” Today, we want to help you understand the differences between our new Volumizing Tinted Brow Gel and our already-existing, very-popular DIPBROW® Gel. Both gels are designed to help anyone with sparse, light-colored or patchy eyebrows achieve amazing fullness and volume with long-lasting results. And both come from the #1 brand for brows. So when might you use one or the other? Read on! Volumizing Tinted Brow Gel Our newest addition is ideal for creating natural-looking color and fullness as you apply it. The key is the gel’s mousse-like texture, which goes on weightlessly as it coats each hair. The custom-designed precision brush has two bristle lengths making it easy to use for great results! Formula: Mousse-like texture Better at: Adding natural color and volume Special case uses: Light-colored, fine, patchy & gray brows Lasts up to: 24 hours Skill level needed: Brow beginners Available in: 9 shades DIPBROW® Gel This gel is a highly pigmented liquid gel that’s terrific when filling in sparse areas. The pine-cone brush is great for precision and fine detail – but it takes a little more skill to use.  Formula: Liquid texture Better at: Adding pigmented color and filling sparse areas Special case uses: Sparse, light-colored, patchy, micro-bladed brows Lasts up to: 12 hours Skill level needed: Intermediate and pro users Available in: 11 shades   Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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Fluffy, fuller eyebrows are high on many wishlists. If they’re on yours, then wish no more: anyone can achieve this look by following these easy steps and using these ABH products. The key: following your natural brow shape and arch with super-fine lines that lend an understated, soft finish while adding extra dimension. Let’s get started and take flight. STEP 1: FILL Volumizing Tinted Brow Gel The process of creating lush feathered brows starts with Volumizing Tinted Brow Gel. This mousse-like gel goes on weightlessly as it coats each hair, yet remains buildable and blendable before setting. To add volume and color, use the gel brush’s long-bristle side. Start by applying at the highest point of the brow, then work towards the end. Apply the remaining product on the brush to the front of the brow, then blend throughout. For best results, let Volumizing Tinted Brow Gel dry for 20 seconds before blending or layering the product in step 2. STEP 2: DETAIL Brow Wiz® Now let’s add definition, depth and detail using our Brow Wiz® eyebrow pencil. Outline the shape of your eyebrow, starting at the highest point of the arch and working toward the end. Next, lightly sketch in the front of the brow. Apply hair-like strokes in sparse areas throughout the brow as needed, making sure to work in the direction of your hair growth. To complete this step, blend with the spoolie brush for a natural-looking finish. STEP 3: FINISH Brow Freeze® Gel Finally, let’s lift those brows for a nice feathered effect – and then lock them in place all day. Brow Freeze® Gel clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. Apply by using the long bristles to comb and separate hairs. Next, use the short bristle side to shape and sculpt hairs into place.     Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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