Our popular hybrid powder/gel highlighter with 5-star reviews for lit-from-within radiance.

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A first-of-its-kind tinted solid serum boosted formula providing sheer-to-light coverage for glowy skin

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A hydrating, soft-matte liquid blush with a radiant, blurred finish.

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A velvet-smooth lip mousse now available in Deep Berry, Rosy Pink and Taupe Brown colors.

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This ultimate formula provides ultra-lengthening and hyper-volumizing without flaking or clumping! Sculpt, stretch and separate from root to tip.

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An innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.

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Discover the two new shades of our best-selling Shimmer Body Oil for every summer adventure.

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This essential eyeshadow collection features highly pigmented, easy-to-blend formula and offers a versatile color range for creating everything from subtle to dramatic summer eye looks.

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Our latest collection helps you capture your cosmic glow, with new Ethereal Eye Gloss, stunning shades of Lip Gloss and Space Dust Powder.

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ABH fans have told us how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever. Say hello to White, Brown, Burgundy, Aubergine and Navy Blue! So Many Reasons To Love It These five new shades are incredible for creating striking glam looks or the perfect holiday makeup! The full-pigment formula of Liquid Liner delivers an intense color payoff, and it’s also long-lasting and water-resistant. The soft felt tip applicator lets you flawlessly create any eye makeup look you desire; use it to create everything from superfine lines to winged cat eyes to bold eyeliner looks. The water-based gel formula glides on effortlessly with no friction, feathering, running, flaking or fading. How To Apply Liquid Liner For Best Results  The double-sided applicator makes it easy to get the results you’re after! Be sure to shake Liquid Liner well before use to get the best pigment. Use the felt-tip applicator with light pressure to create sharper, precise lines, or use the flat side of the applicator – and a little more pressure – to create bolder, thicker lines. After finishing, be sure to clean the brush tip with a damp tissue to remove any remaining product before it dries. And of course, you’ll want to cap it tightly and stash it standing upright. If you’re using Liquid Liner to create a winged eye look, begin by dotting along the lash line to map out the direction of the liner. Draw the tail end, creating a line that extends from the lash line outward. Then draw a straight line starting at the center of the lid, connecting to the tail line. Line along the lash line from the center of the lid toward the inner corner. Finish by filling in your outline – and voila!

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We know how much you love a fresh look to match the changing colors of the season, and you’re in for a treat with our new Lip Velvet shades, arriving just in time for the glorious crimsons, reds and browns of fall.  The new Lip Velvet shades are perfect for completing your autumn appearance with a soft, natural lip look: Blackberry is a deep purple berry, Pomegranate is a deep red berry, Cool Brown is a deep taupe brown and Hush Rose is a lovely rosy pink.   DO YOU DREAM IN VELVET? If you don’t already know about Lip Velvet, you simply must try it to believe it. It’s a velvet-smooth lip mousse with full pigment, true-matte color that goes on weightlessly and wears comfortably. Use the cushioned, multifunctional wand to line your lips or apply a one-swipe pass of color on the go. It’s that versatile – you can wear it on its own or with Lip Liner for a more defined look. Including the newest additions, Lip Velvet now comes in 14 shades. We truly believe Lip Velvet is an essential part of your ABH makeup bag, and these new colors ring in the holidays with ultimate glam. 

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re the restless and artistic type, this article is for you. We see you as an innovator. You’re drawn to new shades, bold color and big statements. You like to flex your look and you’re unafraid to experiment with different styles. If this describes you, here are five must-have ABH items you need in your makeup bag.  TAKE YOUR GLAM TO GO Sugar Mini Eyeshadow Palette This new Mini Sugar Palette is certain to be a featured ingredient in all the looks you create. It features nine versatile, full-pigment shades that range from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. Plus it comes in a luxe, compact-sized case with a mirror and swagger all its own.   COLOR ALL OVER THE LINES Liquid Liner Makeup professionals have always loved our liquid eyeliner for the way it glides on smooth and even, allowing one to create sharp, thin lines and bold, dramatic lines as needed. But the big news for all artistic types is this: Liquid Liner comes in five all-new, super-expressive colors beyond the traditional basic Black. With full-pigment White, Navy Blue, Burgundy, Aubergine and Brown matte shades at your fingertips, you’ll have a whole new level of artistic freedom to go wild.   NOURISH YOUR GENIUS Lash Genius® Conditioning Lash Serum You can have expressive creativity and still take proper care of your features. For example, this innovative conditioning eyelash serum blends six rejuvenating ingredients into a brilliant formula that’s designed to create fuller, longer-lasting lashes that also feel smoother and softer. Since you’ll want to use it daily to derive the greatest benefit – you’ll be happy to know it dries clear and flake-free, with no stiffness or stickiness.    SCULPT AND SHAPE Brow Freeze® Gel Whether your look favors brows with that lifted-and-laminated or full-and-feathered, you simply must try this clear wax-gel hybrid, Brow Freeze® Gel. It shapes, sculpts and sets brows with extreme hold, precision and long-lasting staying power. The dual-action comb applicator with micro bristles puts you in complete control – even when dealing with coarse and unruly hairs.    FIND YOUR GLOW Blurring Serum Blush Finally, let your creativity shine – and leave your skin glowing at the same time. Blurring Serum Blush is an innovation in hybrid makeup/skincare. This soft-matte liquid blush is enriched with skin-loving ingredients like niacinamide and pomegranate peels extract to nourish and hydrate. It’s available in five naturally flattering shades; each one offers buildable, vibrant color with a radiant, blurred finish. The gel-like texture grips to the skin, creating a lovely flushed-from-within-effect.

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The most decadent palettes of the year are here! New Sugar and Spice have arrived – two mini eyeshadow palettes that are sure to be the main ingredients in your next favorite look. Each palette includes nine versatile, full-pigment shades for a full range of day-to-night use. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. And they come in a luxe, compact-sized case with a mirror – travel-ready and extremely giftable! GIVE THEM SOME SUGAR Sugar is the more outgoing extrovert of these twins. Palette colors run the gamut from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. SPICE IS NICE Meanwhile, Spice is sure to become your go-to palette of everyday essential shades – again with five matte shades and four metallics. Here the range favors warm-toned neutrals and brilliant golds, with just a little sparkle to remind everyone that basic needn’t be boring. 

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One of our very most popular products – with a 4.8-star rating at the time of this blog post – is Glow Seeker Highlighter, a versatile highlighter that provides the perfect combination of smooth finish and ultra-beam effects for a lit-from-within radiance. Given the rave reviews for this product, we think the news that it’s coming in two new shades is big! Joining the existing Sun Idol and Pearl shades are bewitching Enchanted and luminous Ethereal. Enchanted is a lovely champagne gold, and Ethereal is a light gold with sparkling white reflects. Both are sure to catch the twinkling lights of the holidays, so get ready to add them to your seasonal look!  BEHIND THE GLOW The secret behind Glow Seeker Highlighter is a unique hybrid baked powder gel formula that delivers a multi-dimensional wet effect shine with buildable intensity and the feel of second skin. This formulation provides the high reflectivity of a liquid with the weightlessness of a powder with zero fallout. It can be used to highlight, accentuate and amplify any features on the face, body, eyes and lips. And did we mention it comes in a travel-ready, luxe compact with a mirror? The design of the press helps your brush pick up the perfect amount of product so you can take it with you for use anywhere, anytime. APPLY GLOW LIKE A PRO To apply Glow Seeker highlighter, gently sweep your brush across the formula to pick up the perfect amount. Apply it to all the areas you want to accentuate, such as upper cheekbones, the bridge and tip of your nose, your cupid’s bow or collarbone. For mega-shine, layer on for the desired intensity. Pro tip! Our A23 Pro Brush will give you great results; use the flat side to deposit product and the tip of the brush to blend edges. You can also spritz the brush with Dewy Set Setting to turn up your glow with a more intense finish.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re someone who takes pride in being on trend and of the moment, this article is for you. We see you as the quintessential “It Girl” or “It Boy.” The spotlight always seems to find you, and you want your signature look to be ready to meet it. With these five essential ABH items in your makeup bag, you’ll never miss your chance to shine. SPICE FOR THE SPOTLIGHT Spice Mini Eyeshadow Palette The new Spice Mini Eyeshadow Palette is sure to be an essential staple in your bag. It features nine full-pigment shades that range from warm-toned neutrals and brilliant golds, with just a little sparkle to delight your admirers and followers. These five matte shades and four metallics are great for creating versatile everyday looks. The talc-free formula is easy to apply and offers buildable, blendable intensity and dimension. The compact-sized case (with mirror inside!) is luxuriously packaged and ready for its own star moment. EYES ON THE PRIZE Lash Sculpt® Lengthening & Volumizing Mascara Keeping with the eyes for a moment, let’s talk about how to do gorgeous, glamorous lashes – the kind you’d always dreamed of before you made it big. The secret to your success inside Lash Sculpt® Lengthening & Volumizing Mascara is a formula packed with biotin, collagen and peptides. Together, they sculpt and lengthen your lashes for extreme volume and a healthy-looking appearance. They may look like extension-effect lashes, but they’re truly yours. What a performance! FOR UNDER THE LIGHTS Glow Seeker Highlighter When it’s paparazzi time, you’ll be glad Glow Seeker Highlighter flatters your skin tone with the perfect combination of a smooth finish and lit-from-within radiance. The unique hybrid baked powder/gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It wears like a second skin, and it can be used on the face, body, eyes and lips. Now available in four shades, including new Ethereal and Enchanted to go with the Sun Idol and Pearl tones you know and love. KEEP BALM AND CARRY ON Beauty Balm Serum Boosted Skin Tint For maintaining your star aura, we recommend this first-of-its-kind skincare/makeup hybrid. It delivers sheer-to-light coverage with a natural glowy finish – while also moisturizing, restoring and protecting your skin. Beauty Balm features HA+ technology powered by eight skin-loving ingredients to plump fine lines and smooth out wrinkles. It also feels great, with a luxuriously silky texture that’s weightless and blends seamlessly.  SEND THEM A KISS Lip Velvet You’ll love the velvet-smooth finish of this lip mousse, because it offers effortless, always polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easy – the cushioned wand helps you line and apply for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – all perfect for blowing kisses from the red carpet. 

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It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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Welcome to Anastasia Beverly Hills! If you're aiming for perfect brows, you're in the right place. This guide will walk you through the essentials of how to do your eyebrow makeup. Whether you prefer a natural look or something more dramatic, this step-by-step routine will help you achieve flawless results.  Finding Your Brow Shape  Anastasia’s Golden Ratio® method helps determine the ideal brow shape for your face, to enhance your facial features and give you a balanced appearance. To determine your ideal brow shape, follow this three step process. First, determine the beginning of your brow. Start by aligning your pencil or brush vertically from the center of the nostril upward. Mark the starting point of your brow.  Next, find where your brow should end. Place your pencil on the bottom outside corner of the nostril and align it with the outside corner of the eye. Mark the ending point of the brow.  Finally, determine the highest point of your brow (arch). Looking straight ahead, place your pencil on the center of the tip of your nose, align it with the center of your iris and mark the arch of the brow.  Step 1: Fill In Your Brows Brow Definer Start by brushing your brows with the spoolie brush to groom them and ensure all hairs are in place. Using the flat side of Brow Definer, outline the shape of the brow. Next, use the medium side to fill in. Use the fine-tip to create hair-like strokes in sparse areas. Blend with the spoolie brush. Step 2: Set Your Brows Clear Brow Gel Use Clear Brow Gel to keep your brows in place all day. This colorless, lightweight gel holds your brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Want More Dimension? Brow Powder Duo Once you’ve got the basics down, you can explore and experiment! For example, to create brows with a natural-looking ombre effect, fill using one of our two-shade Brow Powder Duo products. Or use an eyebrow stencil to help create the perfect brow shape every time. Practice with different products to find what works best for you. With ABH's range of best-in-industry brow products, you can achieve your desired brow look with confidence.

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WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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