It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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From The Creator:  “Beauty Balm is the introduction to the future of skincare for ABH. I wanted to create something that bridges the gap between ABH and the clean customer, the intent is to welcome that customer while still being ourselves. Beauty Balm is not a 
stick foundation; it is literally tinted skin care in a stick for the first time ever. It has all the same attributes as a BB cream, 
while being in a stick form that makes it super easy to apply
at home or on-the-go. Think of it like a skincare-makeup
hybrid, it is a treatment product that happens to be tinted. It’s 
the easiest, simplest makeup that makes you look great in
two seconds. The portable component really caters to quick
and easy application. You can literally apply it in the car, it’s
that easy. You just apply it directly to skin and blend with 
fingertips, it’s like applying skincare, no brush required. It 
gives you a natural, fresh-faced look, truly the perfect ‘no 
makeup makeup’ product. I can’t wait for you to try it.” 
 -  CLAUDIA SOARE ABH President WHAT IT IS  Introducing a first-of-its-kind skin tint — a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin!  WHY YOU’LL LOVE IT  We know you’ll love it, but here’s a few reasons why…  Hybrid formula fuses skincare & makeup Sheer-to-Light coverage Natural, barely-there finish 18g Fill weight DERMATOLOGIST-TESTED Our formula is dermatologist-tested and free of fragrance, phthalates, mineral oil, TALC, sulfates and paragons. The result: A formula you can feel good about.  Achieve undercover makeup with 8 skin-loving ingredients for a natural finish & serious care. HA+ Microspheres - Help to smooth fine-lines and wrinkles.  Peptide Complex - Helps to deliver youthful skin.   Fatty Acids - Help to protect and restore.  Collagen-Stabilizer - Helps to moisturize for a smooth effect.   Coconut Oil - Helps to restore for radiant-looking skin.  Shea Butter - Helps to add softness and hydration.  Marula Oil - Helps to nourish with powerful antioxidants.  Jojoba Seed Oil - Helps to soothe and moisturize.   Shop Beauty Balm Learn More About Beauty Balm

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The holidays mean holiday parties, and holiday parties mean dressing up and putting on a show. So why not create a glamorous look that will capture all the twinkling lights and magic of the season? Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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Blurring Serum Blush:  Introducing the Blurring Serum Blush, a hybrid marvel that marries the hydration of skincare with the bold impact of high-coverage makeup. This innovative soft-matte liquid blush is designed to transform your makeup routine with its radiant, blurred finish and striking color payoff. Behind the Formula Gone are the days when makeup was just about color. Today, it’s about treatment, care, and enhancement. Infused with skin-loving ingredients like Niacinamide and Pomegranate Peels Extract, this blush does more than deliver a vibrant color. Niacinamide, a form of vitamin B3, works wonders for overall skin health by reducing inflammation and improving the skin barrier. Pomegranate Peels Extract, packed with antioxidants, fights off environmental damage while brightening the skin. Texture That Talks The texture of Blurring Serum Blush stands out from the crowd. Its gel-like consistency ensures that it grips the skin effortlessly, delivering a smooth application that lasts throughout the day. Unlike traditional powder blushes that can sit on top of the skin, our serum blush blends seamlessly, creating a natural, flushed-from-within look that’s both beautiful and believable. Why You'll Love It High Coverage, Vibrant Color Payoff: Expect nothing less than vivid, impactful color that enhances your features. Moisture-Packed, Fluid Color: This blush blends seamlessly into the skin without streaking, thanks to its hydrating formula. Lightweight, Bouncy Texture: The gel-like consistency feels bouncy and light, making it comfortable for all-day wear. Serum-Like Formula: Instantly blurs imperfections for a smooth, flawless finish, much like a filter in a bottle. Customizable Color: From soft and subtle to bold and dramatic, tailor your look with ease. Precision Tip Applicator: Ensures perfect placement and the ideal amount of product every time, eliminating waste and guesswork. Ideal for All Ages and Skin Types: Whether you’re dealing with oily, dry, or combination skin, this blush works beautifully across all skin types. Experience the Blur Upgrade your beauty arsenal with Blurring Serum Blush and experience a new era of blush that enhances, hydrates, and lasts. This product not only beautifies but also benefits the skin, making it a staple in any makeup routine. Get ready to blur, beautify, and glow with every application! Shop Blurring Serum Blush Learn More About Blurring Serum Blush

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One of our very most popular products – with a 4.8-star rating at the time of this blog post – is Glow Seeker Highlighter, a versatile highlighter that provides the perfect combination of smooth finish and ultra-beam effects for a lit-from-within radiance. Given the rave reviews for this product, we think the news that it’s coming in two new shades is big! Joining the existing Sun Idol and Pearl shades are bewitching Enchanted and luminous Ethereal. Enchanted is a lovely champagne gold, and Ethereal is a light gold with sparkling white reflects. Both are sure to catch the twinkling lights of the holidays, so get ready to add them to your seasonal look!  BEHIND THE GLOW The secret behind Glow Seeker Highlighter is a unique hybrid baked powder gel formula that delivers a multi-dimensional wet effect shine with buildable intensity and the feel of second skin. This formulation provides the high reflectivity of a liquid with the weightlessness of a powder with zero fallout. It can be used to highlight, accentuate and amplify any features on the face, body, eyes and lips. And did we mention it comes in a travel-ready, luxe compact with a mirror? The design of the press helps your brush pick up the perfect amount of product so you can take it with you for use anywhere, anytime. APPLY GLOW LIKE A PRO To apply Glow Seeker highlighter, gently sweep your brush across the formula to pick up the perfect amount. Apply it to all the areas you want to accentuate, such as upper cheekbones, the bridge and tip of your nose, your cupid’s bow or collarbone. For mega-shine, layer on for the desired intensity. Pro tip! Our A23 Pro Brush will give you great results; use the flat side to deposit product and the tip of the brush to blend edges. You can also spritz the brush with Dewy Set Setting to turn up your glow with a more intense finish.

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Shopping for a Secret Santa gift? Or just trying to stick to a budget? We understand completely – and so we’ve organized these best sellers by price levels to help you find the perfect gift. And if you don’t find it here, be sure to check out the gift finder! GIFTS UNDER $30 You don’t have to spend a lot to get a lot, especially with gift sets like these: Frozen & Fuller Looking Brow Trio: three must-have minis for long-lasting, fuller-looking brows. Lifted & Defined Brow Duo: for creating detailed brows with a feathered effect. Lash Sculpt Lengthening & Volumizing Mascara: sculpted, extension-effect lashes are here! Velvet Lip Duo: for defined, velvet-smooth lips that are comfortable to wear every day. Blushed Lip Kit: an essential duo for rosy cheeks and glossy lips. Sparkle Gloss Duo: two of our one-swipe, vanilla-scented glosses with explosive shine. GIFTS UNDER $40 There’s much to explore at this mid-range price point; here are some of our most-popular suggestions: Sculpted Brow & Lash Duo: two must-have items for sculpted brows and lashes. Mini Sultry Kit: a perfect pairing of mascara and palette for sultry, smoky eyes. Blushed Lip & Cheek Duo: go-to essentials for a fresh, soft-focus blushed look. Velvet Lip Duo: for beautiful, velvet-smooth lips comfortable enough to wear every day. Tinted Lip Gloss Trio: three of our irresistible one-swipe, vanilla-scented tinted glosses. Glow Seeker Highlighter: powder for a smooth finish and lit-from-within radiance.  GIFTS UNDER $50 Check out these beautiful options available for less than half a benjamin: Mini Modern Renaissance Kit: the perfect glam trio for brows, eyes and lips.  Soft Glam Eyeshadow Palette: an everyday palette of neutrals for day-to-night looks. Blushed Lip Set: the ultimate set for creating defined, long-lasting rosy lips. Beauty Balm Serum Boosted Skin Tint: skincare/makeup hybrid for glowy skin. GIFTS UNDER $100 Palettes are great gifts because of the variety of looks they make possible. Here are some of our favorites: Cosmos Eyeshadow Palette: 12 shades of reflective metallics and void-deep neutrals inspired by sparkling, star-filled galaxies. Fall Romance Deluxe Trio: a romantic treat for the eyes and lips of someone special, with jewel-toned metallics and rich neutrals. NORVINA® Pro Pigment Palette Vol. 5: professional-grade artistry for face and body, with a lovely summer lilac color story. Rose Metals Palette: a range of rich mattes to high-reflect metallics, each infused with ultra-glam confidence.

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