When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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Anastasia Beverly Hills understands the importance of impeccably groomed eyebrows; it’s how we made our name! So we know that well-defined, sculpted eyebrows can not only frame your face and enhance your features, they can also add a touch of elegance and sophistication to your style - while giving you a boost of world-beating confidence! But here’s a little secret: you don’t have to be Anastasia herself to achieve the perfect sculpted eyebrow with ultimate definition and shape. It’s something you can do at home - and this guide will show you how. STEP 1: PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo Next, softly define and fill them in using Brow Powder Duo. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow and the deeper shade from the highest point of the brow (arch) to the end of the brow.  If you’re going for the natural-looking ombre, apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. For best results, we recommend Brush 7B. It’s a dual-ended tool with a brush for creating precise hairlike strokes and a spoolie for blending to achieve a soft, natural-looking finish.  STEP 3: DETAIL DIPBROW® Pomade DIPBROW® Pomade is the key to this final step. This long-lasting, professional quality product is super-versatile in application and can help you achieve everything from natural-looking hair-like to texture to more bold and dramatic looks. Here, you’re going to add hair-like strokes and definition starting at the top of your brow, working in the direction of your natural hair growth. Blend as you go for a natural finish. Use Brush 12 for best results.  As an additional step, use Pro Pencil to achieve greater definition and highlight the brow bone for a lifted effect. Apply at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes.

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Anastasia Beverly Hills was founded on the belief that everyone can achieve the eyebrows they were meant to have. If you have sparse brows or oily skin, this step-by-step guide will show you how to achieve long-lasting, perfect brows that won’t budge.  STEP 1: FILL DIPBROW® Pomade First, let’s outline and fill in those brows. Using light pressure, start by applying DIPBROW® Pomade at the highest point of the brow, then work toward the end of the brow. Apply hair-like strokes in sparse areas throughout. Blend as you go for a natural finish. We recommend using Brush 12 for best results; it has a thin, angled brush that allows for precise application to achieve natural-looking texture and detail. STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas.  If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasker that can conceal stray hairs. It has a powder-like, matte finish that makes it ideal for oily skin. STEP 3: FINISH Brow Freeze Gel Finally, let’s lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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Welcome to Anastasia Beverly Hills! If you're aiming for perfect brows, you're in the right place. This guide will walk you through the essentials of how to do your eyebrow makeup. Whether you prefer a natural look or something more dramatic, this step-by-step routine will help you achieve flawless results.  Finding Your Brow Shape  Anastasia’s Golden Ratio® method helps determine the ideal brow shape for your face, to enhance your facial features and give you a balanced appearance. To determine your ideal brow shape, follow this three step process. First, determine the beginning of your brow. Start by aligning your pencil or brush vertically from the center of the nostril upward. Mark the starting point of your brow.  Next, find where your brow should end. Place your pencil on the bottom outside corner of the nostril and align it with the outside corner of the eye. Mark the ending point of the brow.  Finally, determine the highest point of your brow (arch). Looking straight ahead, place your pencil on the center of the tip of your nose, align it with the center of your iris and mark the arch of the brow.  Step 1: Fill In Your Brows Brow Definer Start by brushing your brows with the spoolie brush to groom them and ensure all hairs are in place. Using the flat side of Brow Definer, outline the shape of the brow. Next, use the medium side to fill in. Use the fine-tip to create hair-like strokes in sparse areas. Blend with the spoolie brush. Step 2: Set Your Brows Clear Brow Gel Use Clear Brow Gel to keep your brows in place all day. This colorless, lightweight gel holds your brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Want More Dimension? Brow Powder Duo Once you’ve got the basics down, you can explore and experiment! For example, to create brows with a natural-looking ombre effect, fill using one of our two-shade Brow Powder Duo products. Or use an eyebrow stencil to help create the perfect brow shape every time. Practice with different products to find what works best for you. With ABH's range of best-in-industry brow products, you can achieve your desired brow look with confidence.

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Ombré brows have taken the beauty world by storm! This trendy eyebrow look features a subtle gradient effect, starting with a lighter shade at the front of the brow, darkening toward the end of the brow. This effect lends a natural appearance to your brows, as traditional brow makeup often creates a more uniform look. The result is a softer, more blended look that complements your facial features. So how can you achieve this natural-looking ombré effect? ABH is here to help you create your perfect brow. STEP 1: PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo Softly fill and define brows using our two-shade Brow Powder Duo and Brush 7B. Apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. Blend as you go using the spoolie brush for a soft, natural-looking finish. STEP 3: FINISH Clear Brow Gel At this point your brows should have a nice ombré effect from lighter to deeper. If you want to highlight and define your brow, grab a Highlighting Duo Pencil. Apply the shimmer end from the arch to the end, then apply the matte end to the whole brow working from beginning to end. Blend with Brush 20. Finally set your brows and their now-perfect color with Clear Brow Gel. This will hold your brow hairs in place all day and prevent smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Voila!

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Fluffy, fuller eyebrows are high on many wishlists. If they’re on yours, then wish no more: anyone can achieve this look by following these easy steps and using these ABH products. The key: following your natural brow shape and arch with super-fine lines that lend an understated, soft finish while adding extra dimension. Let’s get started and take flight. STEP 1: FILL Volumizing Tinted Brow Gel The process of creating lush feathered brows starts with Volumizing Tinted Brow Gel. This mousse-like gel goes on weightlessly as it coats each hair, yet remains buildable and blendable before setting. To add volume and color, use the gel brush’s long-bristle side. Start by applying at the highest point of the brow, then work towards the end. Apply the remaining product on the brush to the front of the brow, then blend throughout. For best results, let Volumizing Tinted Brow Gel dry for 20 seconds before blending or layering the product in step 2. STEP 2: DETAIL Brow Wiz® Now let’s add definition, depth and detail using our Brow Wiz® eyebrow pencil. Outline the shape of your eyebrow, starting at the highest point of the arch and working toward the end. Next, lightly sketch in the front of the brow. Apply hair-like strokes in sparse areas throughout the brow as needed, making sure to work in the direction of your hair growth. To complete this step, blend with the spoolie brush for a natural-looking finish. STEP 3: FINISH Brow Freeze® Gel Finally, let’s lift those brows for a nice feathered effect – and then lock them in place all day. Brow Freeze® Gel clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. Apply by using the long bristles to comb and separate hairs. Next, use the short bristle side to shape and sculpt hairs into place.     Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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Are you looking to achieve a dreamy-looking “cloud skin” complexion? The forecast says you’re in luck! It’s easy to create this soft, slightly matte, slightly radiant (and so on-trend) look at home. It’s great for all skin types – especially those with oily skin – and it goes with all makeup styles, from subtle to ultra-glam. All you need is to follow these steps and use these makeup products from Anastasia Beverly Hills. Here’s how to do it. STEP 1: PERFECT Magic Touch Concealer To start, use creamy Magic Touch Concealer to correct and brighten your skin to an even, luminous finish. Select the shade closest to your skin tone, then use the wand to apply dots to the forehead, cheeks, nose and chin. Also apply directly over blemishes, discoloration, or anywhere you need extra coverage. Blend using the A30 Pro Brush. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: SET Loose Setting Powder To finish, we’ll use Loose Setting Powder to brighten and blur. This lightweight, silky powder sets makeup with the desired smooth, flawless matte finish you want. Apply using a makeup sponge or powder brush, lightly pressing in the areas you want to set. Be sure to focus on the T-zone from forehead down to nose and chin, and under the eyes. You’re looking for a bright, diffused effect to achieve this look. COMPLETE THE LOOK Lip Velvet Adding some velvet-smooth color and finish to your lips is a delicious way to complement your new “cloud skin” look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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