WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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Anastasia Beverly Hills was founded on the belief that everyone can achieve the eyebrows they were meant to have. If you have sparse brows or oily skin, this step-by-step guide will show you how to achieve long-lasting, perfect brows that won’t budge.  STEP 1: FILL DIPBROW® Pomade First, let’s outline and fill in those brows. Using light pressure, start by applying DIPBROW® Pomade at the highest point of the brow, then work toward the end of the brow. Apply hair-like strokes in sparse areas throughout. Blend as you go for a natural finish. We recommend using Brush 12 for best results; it has a thin, angled brush that allows for precise application to achieve natural-looking texture and detail. STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas.  If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasker that can conceal stray hairs. It has a powder-like, matte finish that makes it ideal for oily skin. STEP 3: FINISH Brow Freeze Gel Finally, let’s lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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  What’s one of the hottest trends going right now? Brow lamination is an extremely popular, semi-permanent cosmetic procedure that straightens and sets eyebrows to create a fuller, more defined look. It’s sometimes called an “eyebrow perm.”  But did you know that you can achieve much the same effect for a night out with products from Anastasia Beverly Hills? The laminated brow look isn’t difficult to master or expensive to maintain – anyone can do it! All you need is to follow three simple steps and use these product recommendations. STEP 1: FILL Brow Powder Duo Use Brow Powder Duo and Brush 7B to softly fill and define your eyebrows. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade in the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend with the spoolie brush as you go for a soft, natural-looking finish.  For best results, consider prepping with Brow Primer before applying Brow Powder Duo. One swipe of this colorless wax pencil will adhere the powder to the skin and hair for a seamless application.   STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas. Start by applying Brow Pen at the highest point of the brow and work toward the end of the brow, then lightly etch through the front. If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 3: FINISH Brow Freeze® Gel Finally, let’s laminate and lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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