The most decadent palettes of the year are here! New Sugar and Spice have arrived – two mini eyeshadow palettes that are sure to be the main ingredients in your next favorite look. Each palette includes nine versatile, full-pigment shades for a full range of day-to-night use. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. And they come in a luxe, compact-sized case with a mirror – travel-ready and extremely giftable! GIVE THEM SOME SUGAR Sugar is the more outgoing extrovert of these twins. Palette colors run the gamut from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. SPICE IS NICE Meanwhile, Spice is sure to become your go-to palette of everyday essential shades – again with five matte shades and four metallics. Here the range favors warm-toned neutrals and brilliant golds, with just a little sparkle to remind everyone that basic needn’t be boring. 

Read Article

What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

Read Article

Lip Velvet is the best-selling, velvet-smooth lip mousse with weightless, true-matte color for effortless, always-polished lip looks. The versatile formula behind Lip Velvet allows it to create practically limitless looks for every mood. Here are three of our favorite ways to wear it. For Blurred Lips   To get the look of soft, smooth, flawless blurred lips with a diffused finish, you just need two complementary shades of Lip Velvet. Apply the lighter shade all over your lips and blend edges. Then apply the deeper shade to the center of the lips and gently diffuse using fingertips or a brush. For Defined Lips  To create lips with a clear shape and contour, Lip Velvet by itself is all you need! Begin by lining and defining your lips with the pointed tip of the applicator, starting at your cupid’s bow – that curve at the middle top of your upper lips. Once you’ve created your desired shape, fill in the center of the lips using the flat side of the applicator and blend toward the corners. For Sculpted Lips For crafting perfectly contoured, fuller-looking lips, you’ll also want our Lip Liner product in a deeper shade. Apply Lip Liner first to define your desired shape, again starting at your cupid’s bow. Then, using a lighter shade of Lip Velvet, fill in the center of the lips using the flat side of the applicator. Blend toward the corners, and that’s it!

Read Article

ABH fans have told us how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever. Say hello to White, Brown, Burgundy, Aubergine and Navy Blue! So Many Reasons To Love It These five new shades are incredible for creating striking glam looks or the perfect holiday makeup! The full-pigment formula of Liquid Liner delivers an intense color payoff, and it’s also long-lasting and water-resistant. The soft felt tip applicator lets you flawlessly create any eye makeup look you desire; use it to create everything from superfine lines to winged cat eyes to bold eyeliner looks. The water-based gel formula glides on effortlessly with no friction, feathering, running, flaking or fading. How To Apply Liquid Liner For Best Results  The double-sided applicator makes it easy to get the results you’re after! Be sure to shake Liquid Liner well before use to get the best pigment. Use the felt-tip applicator with light pressure to create sharper, precise lines, or use the flat side of the applicator – and a little more pressure – to create bolder, thicker lines. After finishing, be sure to clean the brush tip with a damp tissue to remove any remaining product before it dries. And of course, you’ll want to cap it tightly and stash it standing upright. If you’re using Liquid Liner to create a winged eye look, begin by dotting along the lash line to map out the direction of the liner. Draw the tail end, creating a line that extends from the lash line outward. Then draw a straight line starting at the center of the lid, connecting to the tail line. Line along the lash line from the center of the lid toward the inner corner. Finish by filling in your outline – and voila!

Read Article