Halloween is coming soon – do you have your look lined up yet? We’ve got a purr-fectly good idea that will delight everyone around you and get them asking all about it. You can be everyone’s favorite feline femme fatale with this tutorial from Anastasia Beverly Hills.   Step 1: The Brows After washing and hydrating your face, use Brow Definer to outline dramatic brows – our model is using shade Medium Brown. Build dimension and fullness with Brow Pen (Dark Brown shown here). Highlight with Pro Pencil for a lifted effect. Sculpt and set for the evening with Brow Freeze® Gel.   Step 2: The Face Cover with Luminous Foundation to create a fresh, natural finish; our model is wearing shade 345C. Apply Magic Touch Concealer as necessary to correct (Shade 11 used here). Add the perfect glow with Blurring Serum Blush; here we’ve mixed Hibiscus and Guava shades. Set with Loose Setting Powder in shade Translucent.   Step 3: The Eyes Start with a neutral matte eyeshadow – our model is wearing shades: Burnt Orange, Sienna, Rustic & Noir from Soft Glam Eyeshadow Palette. Add contrasting intensity with Darkside Waterproof Gel Liner – then dial up the drama with either Lash Sculpt Lengthening or Lash Brag® Volumizing Mascara for extension-effect natural lashes, or NORVINA® False Lashes.   Step 4: The Mask Sketch your mask using NORVINA® Chroma Stix in White, then fill it in with Waterproof Crème Color.  Add “stitching” using Black and White shades of Liquid Liner. Outline the lips with Lip Liner – our model is using Malt and Cherry shades – then apply Liquid Lipstick in American Doll shade.  For a finishing touch, you can add a beauty mark with Liquid Liner. Ears and gloves will complete your look. Meow!

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Looking for inspiration with your next Halloween masterpiece? We’ve got an idea, inspired by Pop Art painters like Warhol, Lichtenstein and Rauschenberg. Be your own canvas and create this museum-worthy look!   STEP 1: SCULPT Start with a base of neutral makeup, applying your everyday foundation, blush, bronzer, lip product and brows. Keep the eye makeup soft and natural-looking. Then, sculpt your features with Powder Contour Kit in shade Fawn. Define the hollows of your cheeks, the sides of your nose, jawline, neck and collar bones.   STEP 2: DEFINE Using Liquid Liner in shade Black, define and outline prominent features with graphic lines. Outline the lips and jawline, and create details on the chin, cheeks, nose, neck and collar bones. Create a classic winged eyeliner look on the eye lid and define the lower lash line. Enhance the lip color with a vibrant color like Lip Liner – our model is shown in shade Cherry. Finally, apply Liquid Liner in shade White to create highlights around the high points of the face: down the bridge and tip of the nose, near the frown line, lips, neck and collar bones. Create a wide eye effect by applying in the waterline of the eyes.   STEP 3: DETAIL Bump up the look by creating lower lashes with Liquid Liner in in shade Black. Using the same shade, create a line on the upper eyelid to define the crease of the eye. Create the illusion of tears with Liquid Liner in shade Navy Blue. Fill in tears using Cosmos Eyeshadow Palette shade Supercluster. Enhance the highlights on the lips and create pop art style dots around the forehead, cheekbone and neck using Liquid Liner in shade White. Define the brows with DIPBROW® Pomade in shade Granite.   STEP 4: FINISH Complete the look by adding a double winged liner in the crease of the eye lid with Liquid Liner in Black. Add highlight detail to the brow bone with Liquid Liner in White. Apply the pop art style dots around the entire face, neck and chest. Apply NORVINA® False Lashes; the model in our pictures is using the So Hollywood style.

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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Welcome to Anastasia Beverly Hills! If you're aiming for perfect brows, you're in the right place. This guide will walk you through the essentials of how to do your eyebrow makeup. Whether you prefer a natural look or something more dramatic, this step-by-step routine will help you achieve flawless results.  Finding Your Brow Shape  Anastasia’s Golden Ratio® method helps determine the ideal brow shape for your face, to enhance your facial features and give you a balanced appearance. To determine your ideal brow shape, follow this three step process. First, determine the beginning of your brow. Start by aligning your pencil or brush vertically from the center of the nostril upward. Mark the starting point of your brow.  Next, find where your brow should end. Place your pencil on the bottom outside corner of the nostril and align it with the outside corner of the eye. Mark the ending point of the brow.  Finally, determine the highest point of your brow (arch). Looking straight ahead, place your pencil on the center of the tip of your nose, align it with the center of your iris and mark the arch of the brow.  Step 1: Fill In Your Brows Brow Definer Start by brushing your brows with the spoolie brush to groom them and ensure all hairs are in place. Using the flat side of Brow Definer, outline the shape of the brow. Next, use the medium side to fill in. Use the fine-tip to create hair-like strokes in sparse areas. Blend with the spoolie brush. Step 2: Set Your Brows Clear Brow Gel Use Clear Brow Gel to keep your brows in place all day. This colorless, lightweight gel holds your brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Want More Dimension? Brow Powder Duo Once you’ve got the basics down, you can explore and experiment! For example, to create brows with a natural-looking ombre effect, fill using one of our two-shade Brow Powder Duo products. Or use an eyebrow stencil to help create the perfect brow shape every time. Practice with different products to find what works best for you. With ABH's range of best-in-industry brow products, you can achieve your desired brow look with confidence.

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Are you looking to achieve a dreamy-looking “cloud skin” complexion? The forecast says you’re in luck! It’s easy to create this soft, slightly matte, slightly radiant (and so on-trend) look at home. It’s great for all skin types – especially those with oily skin – and it goes with all makeup styles, from subtle to ultra-glam. All you need is to follow these steps and use these makeup products from Anastasia Beverly Hills. Here’s how to do it. STEP 1: PERFECT Magic Touch Concealer To start, use creamy Magic Touch Concealer to correct and brighten your skin to an even, luminous finish. Select the shade closest to your skin tone, then use the wand to apply dots to the forehead, cheeks, nose and chin. Also apply directly over blemishes, discoloration, or anywhere you need extra coverage. Blend using the A30 Pro Brush. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: SET Loose Setting Powder To finish, we’ll use Loose Setting Powder to brighten and blur. This lightweight, silky powder sets makeup with the desired smooth, flawless matte finish you want. Apply using a makeup sponge or powder brush, lightly pressing in the areas you want to set. Be sure to focus on the T-zone from forehead down to nose and chin, and under the eyes. You’re looking for a bright, diffused effect to achieve this look. COMPLETE THE LOOK Lip Velvet Adding some velvet-smooth color and finish to your lips is a delicious way to complement your new “cloud skin” look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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