It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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From The Creator:  “Beauty Balm is the introduction to the future of skincare for ABH. I wanted to create something that bridges the gap between ABH and the clean customer, the intent is to welcome that customer while still being ourselves. Beauty Balm is not a 
stick foundation; it is literally tinted skin care in a stick for the first time ever. It has all the same attributes as a BB cream, 
while being in a stick form that makes it super easy to apply
at home or on-the-go. Think of it like a skincare-makeup
hybrid, it is a treatment product that happens to be tinted. It’s 
the easiest, simplest makeup that makes you look great in
two seconds. The portable component really caters to quick
and easy application. You can literally apply it in the car, it’s
that easy. You just apply it directly to skin and blend with 
fingertips, it’s like applying skincare, no brush required. It 
gives you a natural, fresh-faced look, truly the perfect ‘no 
makeup makeup’ product. I can’t wait for you to try it.” 
 -  CLAUDIA SOARE ABH President WHAT IT IS  Introducing a first-of-its-kind skin tint — a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin!  WHY YOU’LL LOVE IT  We know you’ll love it, but here’s a few reasons why…  Hybrid formula fuses skincare & makeup Sheer-to-Light coverage Natural, barely-there finish 18g Fill weight DERMATOLOGIST-TESTED Our formula is dermatologist-tested and free of fragrance, phthalates, mineral oil, TALC, sulfates and paragons. The result: A formula you can feel good about.  Achieve undercover makeup with 8 skin-loving ingredients for a natural finish & serious care. HA+ Microspheres - Help to smooth fine-lines and wrinkles.  Peptide Complex - Helps to deliver youthful skin.   Fatty Acids - Help to protect and restore.  Collagen-Stabilizer - Helps to moisturize for a smooth effect.   Coconut Oil - Helps to restore for radiant-looking skin.  Shea Butter - Helps to add softness and hydration.  Marula Oil - Helps to nourish with powerful antioxidants.  Jojoba Seed Oil - Helps to soothe and moisturize.   Shop Beauty Balm Learn More About Beauty Balm

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Discover Your Perfect Shade.  We break down how to find your perfect match with our latest drop: Beauty Balm. With over 16 flexible shades that melts into your skin seamlessly, Beauty Balm creates an undercover makeup look thanks to 8 skin-loving ingredients for a natural finish and serious care.  STEP 1 Find Your Category: Fair Light Medium Deep STEP 2 Find Your Undertone Warm Category Skin Appears: Golden, Peach-Golden, Peach  Veins Appear: Green/Olive Surface Tone: Tans easily, rarely burns Neutral Category Skin Appears: Neither Pink/Blue nor Golden/Peach  Veins Appear: Blue/Green  Surface Tone:  Sometimes tans and sometimes burns Cool Category Skin Appears: Pink, Red, Blueish  Veins Appear: Blue/Purple  Surface Tone: Burns easily and can experience more redness, rarely tans   1 - Fair skin with a neutral undertone  2 - Fair skin with a cool rosy undertone  3 - Fair skin with a warm undertone 4 - Fair skin with a golden peach undertone  5 - Light skin with a neutral golden undertone  6 - Light skin with a golden peach undertone  7 - Light skin with a cool olive undertone  8 - Light skin with a warm golden undertone  9 - Medium skin with a golden undertone  10 - Medium skin with a cool golden undertone  11 - Medium skin with a neutral undertone  12 - Medium skin with a cool olive undertone  13 - Deep skin with a neutral golden undertone  14 -Deep skin with a warm golden undertone  15 - Deep skin with a warm undertone  16 -Deep skin with a neutral undertone   Shop Beauty Balm Learn More About Beauty Balm   PAIRS WELL WITH  ICONIC BROW PICKS Shop Brow PRETTY PALETTES  Shop Palettes MUST-HAVE MASCARAS Shop Mascara

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How to apply Beauty Balm Makeup has never been easier to apply on-the-go. With an easy applicator and no tools needed, it blends into skin with just your fingertips.  Step 1: Swipe Remove the cap and twist out a small amount of product. Apply Beauty Balm directly to the face, sweeping across the cheeks, forehead, nose and chin. Step 2: Blend Blend using fingertips–no brush, sponge or mirror needed! It blends seamlessly into skin using just fingertips.  Pro Tips: How to use Beauty Balm like a professional.  For on-the-go touch-ups, pick up product using fingertips and apply.  Use pressing motions with fingertips to build coverage in specific areas as desired.  Remove the cap before twisting up the product.  Put the cap back on after each use.    Shop Beauty Balm Learn More About Beauty Balm

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Shopping for a Secret Santa gift? Or just trying to stick to a budget? We understand completely – and so we’ve organized these best sellers by price levels to help you find the perfect gift. And if you don’t find it here, be sure to check out the gift finder! GIFTS UNDER $30 You don’t have to spend a lot to get a lot, especially with gift sets like these: Frozen & Fuller Looking Brow Trio: three must-have minis for long-lasting, fuller-looking brows. Lifted & Defined Brow Duo: for creating detailed brows with a feathered effect. Lash Sculpt Lengthening & Volumizing Mascara: sculpted, extension-effect lashes are here! Velvet Lip Duo: for defined, velvet-smooth lips that are comfortable to wear every day. Blushed Lip Kit: an essential duo for rosy cheeks and glossy lips. Sparkle Gloss Duo: two of our one-swipe, vanilla-scented glosses with explosive shine. GIFTS UNDER $40 There’s much to explore at this mid-range price point; here are some of our most-popular suggestions: Sculpted Brow & Lash Duo: two must-have items for sculpted brows and lashes. Mini Sultry Kit: a perfect pairing of mascara and palette for sultry, smoky eyes. Blushed Lip & Cheek Duo: go-to essentials for a fresh, soft-focus blushed look. Velvet Lip Duo: for beautiful, velvet-smooth lips comfortable enough to wear every day. Tinted Lip Gloss Trio: three of our irresistible one-swipe, vanilla-scented tinted glosses. Glow Seeker Highlighter: powder for a smooth finish and lit-from-within radiance.  GIFTS UNDER $50 Check out these beautiful options available for less than half a benjamin: Mini Modern Renaissance Kit: the perfect glam trio for brows, eyes and lips.  Soft Glam Eyeshadow Palette: an everyday palette of neutrals for day-to-night looks. Blushed Lip Set: the ultimate set for creating defined, long-lasting rosy lips. Beauty Balm Serum Boosted Skin Tint: skincare/makeup hybrid for glowy skin. GIFTS UNDER $100 Palettes are great gifts because of the variety of looks they make possible. Here are some of our favorites: Cosmos Eyeshadow Palette: 12 shades of reflective metallics and void-deep neutrals inspired by sparkling, star-filled galaxies. Fall Romance Deluxe Trio: a romantic treat for the eyes and lips of someone special, with jewel-toned metallics and rich neutrals. NORVINA® Pro Pigment Palette Vol. 5: professional-grade artistry for face and body, with a lovely summer lilac color story. Rose Metals Palette: a range of rich mattes to high-reflect metallics, each infused with ultra-glam confidence.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re someone who takes pride in being on trend and of the moment, this article is for you. We see you as the quintessential “It Girl” or “It Boy.” The spotlight always seems to find you, and you want your signature look to be ready to meet it. With these five essential ABH items in your makeup bag, you’ll never miss your chance to shine. SPICE FOR THE SPOTLIGHT Spice Mini Eyeshadow Palette The new Spice Mini Eyeshadow Palette is sure to be an essential staple in your bag. It features nine full-pigment shades that range from warm-toned neutrals and brilliant golds, with just a little sparkle to delight your admirers and followers. These five matte shades and four metallics are great for creating versatile everyday looks. The talc-free formula is easy to apply and offers buildable, blendable intensity and dimension. The compact-sized case (with mirror inside!) is luxuriously packaged and ready for its own star moment. EYES ON THE PRIZE Lash Sculpt® Lengthening & Volumizing Mascara Keeping with the eyes for a moment, let’s talk about how to do gorgeous, glamorous lashes – the kind you’d always dreamed of before you made it big. The secret to your success inside Lash Sculpt® Lengthening & Volumizing Mascara is a formula packed with biotin, collagen and peptides. Together, they sculpt and lengthen your lashes for extreme volume and a healthy-looking appearance. They may look like extension-effect lashes, but they’re truly yours. What a performance! FOR UNDER THE LIGHTS Glow Seeker Highlighter When it’s paparazzi time, you’ll be glad Glow Seeker Highlighter flatters your skin tone with the perfect combination of a smooth finish and lit-from-within radiance. The unique hybrid baked powder/gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It wears like a second skin, and it can be used on the face, body, eyes and lips. Now available in four shades, including new Ethereal and Enchanted to go with the Sun Idol and Pearl tones you know and love. KEEP BALM AND CARRY ON Beauty Balm Serum Boosted Skin Tint For maintaining your star aura, we recommend this first-of-its-kind skincare/makeup hybrid. It delivers sheer-to-light coverage with a natural glowy finish – while also moisturizing, restoring and protecting your skin. Beauty Balm features HA+ technology powered by eight skin-loving ingredients to plump fine lines and smooth out wrinkles. It also feels great, with a luxuriously silky texture that’s weightless and blends seamlessly.  SEND THEM A KISS Lip Velvet You’ll love the velvet-smooth finish of this lip mousse, because it offers effortless, always polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easy – the cushioned wand helps you line and apply for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – all perfect for blowing kisses from the red carpet. 

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The radiant, glowy “glazed donut” makeup trend blew up on social media after models and influencers made it popular all over the world. It’s characterized by smooth, even-toned skin with a hint of sun-kissed brightness in the cheeks. This look is especially great for those with dry skin who can benefit from a little skincare pampering, or anyone wanting a minimal, no-brush makeup style. To get it, just follow these three steps and product recommendations from Anastasia Beverly Hills.  STEP 1: PERFECT Beauty Balm Serum Boosted Skin Tint To start, let’s boost your complexion and even out your skin tone with Beauty Balm Serum Boosted Skin Tint. Packed with eight skin-loving ingredients, this serum imparts a healthy-looking glow and leaves a barely-there finish. Apply it directly to bare skin, starting in the center of your face and working outwards. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot or two directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add a third dot if you want more intensity, or layer two shades to create a custom effect. STEP 3: GLOW Hydrating Oil Finally, let’s nourish your skin and add some luminosity at the same time with Hydrating Oil, formulated from a blend of antioxidant-rich botanical extracts. Using the dropper, apply to the skin where needed, then buff and blend using your fingertips. Hydrating Oil is also a great addition to your twice-daily skincare routine, keeping your face and neck looking healthy, hydrated and supple. COMPLETE THE LOOK Lip Gloss This look is all about “no makeup makeup,” so we’ll complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows. Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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Get The Look: Undercover Makeup.  Achieve the Perfect “No Makeup Makeup” for that post-facial glow feeling anytime, anywhere.  STUNNING SKIN WITH: Beauty Balm Boost your complexion and even skin tone with Beauty Balm.  Shop GLOWY BLUSH WITH: Stick Blush Amplify your natural radiance and create a stunning glow with Stick Blush. Shop BALANCED BROWS WITH: Brow Freeze® Gel Lift and lock your brows in place with best-selling Brow Freeze® Gel.  Shop CREATE STUNNING LASHES: Lash Sculpt Mascara Create extension-effect lashes with Lash Sculpt mascara. Shop KISSABLE LIPS: Crystal Gloss Get natural-looking, high-shine lips with Crystal Gloss.  Shop

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New Trend Alert: Soft Focus Makeup!  What is soft focus makeup?  The quest for a flawless, yet natural-looking complexion has led to the rise of soft focus makeup. Soft focus makeup uses hydrating formulas to create a glowing, smooth appearance that looks as if you're perpetually under the most flattering light. Perfect for those seeking a makeup look that's both understated and glamorous, soft focus makeup promises a flawless finish that's ideal for everyday wear. Join us as we delve deeper into what makes soft focus makeup a must-try trend. A FLAWLESS BASE BEAUTY BALM  Achieve the coveted soft focus complexion with Beauty Balm. This multitasking balm is designed to perfect the skin's appearance by providing lightweight, buildable coverage that blurs imperfections and evens out skin tone. Infused with hydrating ingredients and light-reflecting particles, Beauty Balm not only moisturizes but also casts a luminous look that mimics the soft glow of natural light on the skin. A PINCH OF COLOR NEW BLURRING SERUM BLUSH Embrace the essence of Soft Focus Summer with our latest drop, the new Blurring Serum Blush. This blush is a true multitasker, marrying the skin-loving benefits of a hydrating serum with the vivid, customizable color payoff of your favorite blush. As you blend it into your skin, the formula works its magic, smoothing over flaws and adding a touch of bouncy vitality to your complexion. It’s like a little dab of summer color in every application. For anyone who's a fan of that fresh-faced look, this blush is your new go-to for nailing the trend with ease and style. LUXE LIPS LIP VELVET Dive into the Soft Focus Summer trend with our new Lip Velvet shades, designed to give you that effortlessly chic, soft-focus lip look. This season, we're introducing four timeless shades: Pale Mauve, a light mauvey taupe; Rosey Mauve, a midtone rose; Softy, a soft pink nude; and Pink Sand, a nude peachy pink. These colors are timeless, yet absolutely on-trend for creating subtle, naturally beautiful lips perfect for any summer outing. Wear them solo for a touch of color or pair with a liner for a slightly bolder, yet still understated look. Each shade brings the soft, matte elegance that's essential for the Soft Focus Summer aesthetic, providing full-pigment color and a comfortable, long-lasting finish.

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The Natural & Clean Girl Look:  In the world of beauty, the "Clean Girl" aesthetic is making waves for its effortlessly polished and naturally glowing look. It’s all about elevating your natural beauty with a fresh and minimalistic approach. Here, we'll show you how to achieve this soft focus look using some of our favorite products from Anastasia Beverly Hills. THE UNDERCOVER MAKEUP LOOK Beauty Balm Serum Boosted Skin Tint For a lightweight, even complexion, reach for the Beauty Balm—a first-of-its-kind tinted solid serum boosted formula providing sheer-to-light coverage for glowy skin. Blend it well for a seamless finish. LIT-FROM-WITHIN LOOK Glow Seeker Highlighter With the feel of a second skin, Glow Seeker’s unique hybrid baked powder gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder with zero fallout.  FOR A HYDRATED FINISH  DEWY SET SETTING SPRAY Lock in your base with Dewy Setting Spray. Ensure your makeup stays put all day while giving your skin a fresh, dewy finish for a natural look. ADD SOME SPARKLE SPACE DUST POWDER Finish your face with a touch of Space Dust Powder on the high points of your face – cheekbones, bridge of the nose, and cupid's bow. This will add dimension and a soft, ethereal glow to your look.

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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