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EDITOR'S PICK

Luminous Foundation

$42.00
Medium-coverage liquid foundation in a luminous finish.

Pay over time in interest-free installments with Afterpay, Affirm or Shop Pay.

Free shipping on orders over $45 + Free returns
Cruelty Free
Vegan

Anastasia Beverly Hills Luminous Foundation is a water-resistant liquid foundation that creates a luminous, natural finish. The radiant formula delivers long-wearing, medium coverage yet still feels weightless and looks ultra-fresh. This is the coverage you have been waiting for: Luminous Foundation looks so great on its own, there's no need to set with a powder. Available in 49 completely natural shades, this lightweight foundation blurs any imperfection - including discoloration and unevenness - without caking or masking the skin's natural radiance. With a seamless application, this easy-to-blend face makeup leaves the skin with a perfected-looking complexion that is free of flashback or oxidization.

Size: 1.0 Fl. Oz. | 30mL 

110C | Luminous Foundation - 110C
110C | Closed Luminous Foundation - 110C
110C | Open Luminous Foundation - 110C
110C | Luminous Foundation Swatch Shade 110C
Luminous Foundation Arm Swatches
Luminous Foundation Light Arm Swatches
Luminous Foundation Medium Arm Swatches
Luminous Foundation Deep Arm Swatches

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ABH Complexion Lineup

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ABH Complexion Lineup

Shopping for a new foundation? Sometimes it can feel overwhelming when you’re considering factors like your skin type, the amount of coverage you need, and what shade to go with. The important thing to keep in mind: Anastasia Beverly Hills has you covered! Our complete complexion lineup includes three stellar product lines: new Impeccable Blurring Second-Skin Matte Foundation, Luminous Foundation, and Beauty Balm Serum Boosted Skin Tint. Each one is great for particular applications, and each one is cruelty-free and vegan, of course. We’ll help you find the one that’s right for you! A good place to start is by considering what coverage level you need. Light coverage will let your freckles (and your imperfections) show through. Medium coverage will give your skin an airbrushed look. Full coverage is what you want to mask redness or acne scarring. With that in mind, we can go to your product choices. Impeccable Blurring Second-Skin Matte Foundation For medium to full coverage that leaves a natural-looking, velvet-matte finish, choose our newest liquid foundation. It features Precision Blur Technology to hydrate, control oil, and diffuse away pores, fine lines and wrinkles. And it positively glides on, effortlessly blending and blurring to perfection while leaving a breathable, second-skin feel. Water-resistant and long-wearing up to 12 hours, this foundation promises flawless-looking, impeccably perfect skin – just like the name says! Ideal for: Natural to glam makeup Coverage: Medium to full Finish: Soft-matte, blurring, skin-like finish Benefits: Blurs, plumps, moisturizes, masks discoloration, wears long Available in: 25 shades Luminous Foundation For medium coverage, this water-resistant liquid foundation creates a luminous, natural-looking finish. The radiant formula delivers long-wearing coverage, yet it feels weightless and looks ultra-fresh. In fact, it looks so great on its own, there's no need to set with a powder. And with 49 shades across five categories and three undertones to choose from, you’re sure to find a perfect match. Ideal for: Luminous, “barely there” makeup Coverage: Medium Finish: Radiant, natural-looking finish Benefits: Blurs, masks discoloration, wears long Available in: 49 shades Beauty Balm Serum Boosted Skin Tint For sheer to light coverage, consider this first-of-its-kind skin tint – an Allure 2024 Best of Beauty winner for Best Stick Foundation! Packed with 8 skin-loving ingredients, it delivers a natural-looking, glowy finish and serious care! Versatile and easy to apply, Beauty Balm features a luxuriously silky texture that’s weightless and blends seamlessly. Ideal for: “No makeup” makeup Coverage: Sheer to light Finish: Hydrating, glowing finish Benefits: Hydrates, plumps, smooths Available in: 16 shades  Dewy vs. Matte Setting Spray If you love using a setting spray with your foundation, we have just what you need for locking in both matte and dewy looks. Set your looks for longer with the natural, radiant finishes you love! Impeccable Setting Spray Our new setting spray delivers a natural-looking velvet-smooth matte finish with a beautiful, blurred effect – while giving your skin an instantly refreshing dose of hydration. It locks in makeup for up to 24 hours, so you can use it to diffuse pores, wrinkles and texture all day.  Impeccable Setting Spray is our innovative long-wear makeup veil that controls oil and shine for your most impeccable complexion yet! Finish: Matte Ideal for: Oily skin Benefits: Hydrating, blurring, matte finish, 24-hour wear Scent: Yuzu ginger Dewy Set Setting Spray Our existing setting spray seamlessly blends and sets makeup with a radiant, dewy finish. It’s gentle and ideal for use with dry skin. The water-based formula goes on weightlessly, leaving your skin feeling smooth and refreshed. You can use it before applying makeup as a prep, or after applying makeup to set it in place. Finish: Dewy Ideal for: Dry skin Benefits: Hydrating Scent: Coconut-vanilla

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Get the Look: New Year’s Eve Fresh Look

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Get the Look: New Year’s Eve Fresh Look

A new year traditionally means a fresh start to all things – so why not mark New Year’s Eve with a fresh look? Step into 2025 effortlessly with a radiant glow to welcome all that is to come. Here’s exactly what you need to get this look from Anastasia Beverly Hills.   Step 1: The Face Start by applying Luminous Foundation in your natural shade with A30 Pro Brush to create a perfect complexion. Highlight and brighten where desired – and conceal where necessary – with Magic Touch Concealer. Then let’s create definition and add warmth with Cream Bronzer (model shown wearing shade Terracotta). Add a touch of sun-kissed color with Stick Blush (Peach Caramel shade shown). Finally, highlight with Glow Seeker Highlighter (Sun Idol shade shown).   Step 2: The Brows Here we want to keep it fresh and simple - almost a no-makeup makeup look. Outline, fill and detail brows with Brow Definer in your natural shade. Set color and brows in place with Clear Brow Gel.             Step 3: The Eyes Let’s create an optimistic, “been on holiday” look by adding some sun-kissed color all over the eyelids with Cream Bronzer (Terracotta shade shown). Highlight with Glow Seeker Highlighter (Sun Idol shade shown) at the inner corner and brow bone. Finish the look with Lash Sculpt Lengthening & Volumizing Mascara.   Step 4: The Lips To complete this look, line and shape the lips with a warm, natural look starting with Lip Liner (Dusty Rose shade shown). Fill in color with Matte & Satin Lipstick (Sun Baked matte shade shown). Add a glass-like, high-shine finish with Crystal Gloss. Now you’re ready to greet 2025 with the freshest glow!

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Get the Look: Divine Romance

Get the Look: Divine Romance

Time for inspiration and magic. So naturally we find ourselves enchanted by those looks that go beyond the everyday and reach the levels of fabulous and fantastic. Here is a look we think is simply divine - and here’s how to do it. Step 1: The Face Start with a perfect base for your glamorous holiday moment. On clean and prepped skin, start with Luminous Foundation to smooth your complexion and balance skin tone. Once you’ve built up your desired coverage, go in with Magic Touch Concealer for easy, extra coverage on blemishes, redness, dark spots, under eye circles, and other concerns. Just a touch is all you need! Step 2: The Brows Create natural-looking brows by adding extra definition and hair-like detail as necessary with Brow Wiz®. Then lift and lock brows in place for the evening with Brow Freeze® extreme hold styling wax. Step 3: The Eyes Enhance your eyes with bold color and sparkling shine using shades from the Fall Romance Eyeshadow Palette; our model is wearing shades Leather at the crease, dazzling Divine on the lid and lower lash line, Moonlight on the inner eye corner, and Crimson on the outer corner and lower lash line. Use Lash Sculpt Lengthening & Volumizing Mascara for high-impact lashes that make your eyes stand out. Step 4: The Lips Shape the lips with Lip Liner for a defined and fuller-looking pout; our model is wearing shade Cool Brown. A touch of Matte & Satin Lipstick completes the look; here we’ve used the matte shade Warm Taupe. 

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Get The Look: Soft & Sculpted

Apothecary

Get The Look: Soft & Sculpted

This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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Get the Look: Full Glam

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Get the Look: Full Glam

Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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