Traditionally, New Year’s Eve is the most glamorous of holidays – a time if ever there was one for formal evening wear and dramatic looks. But after a busy holiday, maybe you feel like dialing down the drama. If so, we suggest a softer approach – a look of quiet confidence and effortless glam. Here’s what you need to get this look from Anastasia Beverly Hills.    STEP 1: THE FACE We’ll start with a light coverage of Beauty Balm Serum Boosted Skin Tint for glowy skin, then use Magic Touch Concealer as needed to correct and conceal. Create definition and add warmth with Cream Bronzer (model shown wearing Golden Tan shade). The next detail: adding a bright flush of color with Blurring Serum Blush (Guava shade shown). To complete this step, highlight with Glow Seeker Highlighter (Enchanted shade shown).   STEP 2: THE BROWS You’ll want your brows looking effortlessly perfect for the night, so use Brow Definer in your natural shade to outline, fill and detail as necessary. Then lift and lock them in place until well after midnight with Brow Freeze® Gel.       STEP 3: THE EYES Now we can dial up the drama of our soft glam look. Accentuate your eyes with our glam-to-go Sugar Mini Eyeshadow Palette. Apply Liquid Liner to line, define and draw attention (Black shade shown). Finally, finish this step with glorious Lash Sculpt Lengthening & Volumizing Mascara for extension-effect lashes. STEP 4: THE LIPS You know lips will be a focus as the clock strikes 12, so let’s glam those up too! First, line and shape with Lip Liner (Mocha shade shown). Fill in color with velvet-smooth Lip Velvet (Softy shade shown). Finish with the glass-like shine of Crystal Gloss and you’ll have a look sure to capture attention!

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Lip Velvet is the best-selling, velvet-smooth lip mousse with weightless, true-matte color for effortless, always-polished lip looks. The versatile formula behind Lip Velvet allows it to create practically limitless looks for every mood. Here are three of our favorite ways to wear it. For Blurred Lips   To get the look of soft, smooth, flawless blurred lips with a diffused finish, you just need two complementary shades of Lip Velvet. Apply the lighter shade all over your lips and blend edges. Then apply the deeper shade to the center of the lips and gently diffuse using fingertips or a brush. For Defined Lips  To create lips with a clear shape and contour, Lip Velvet by itself is all you need! Begin by lining and defining your lips with the pointed tip of the applicator, starting at your cupid’s bow – that curve at the middle top of your upper lips. Once you’ve created your desired shape, fill in the center of the lips using the flat side of the applicator and blend toward the corners. For Sculpted Lips For crafting perfectly contoured, fuller-looking lips, you’ll also want our Lip Liner product in a deeper shade. Apply Lip Liner first to define your desired shape, again starting at your cupid’s bow. Then, using a lighter shade of Lip Velvet, fill in the center of the lips using the flat side of the applicator. Blend toward the corners, and that’s it!

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The holidays mean holiday parties, and holiday parties mean dressing up and putting on a show. So why not create a glamorous look that will capture all the twinkling lights and magic of the season? Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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We know how much you love a fresh look to match the changing colors of the season, and you’re in for a treat with our new Lip Velvet shades, arriving just in time for the glorious crimsons, reds and browns of fall.  The new Lip Velvet shades are perfect for completing your autumn appearance with a soft, natural lip look: Blackberry is a deep purple berry, Pomegranate is a deep red berry, Cool Brown is a deep taupe brown and Hush Rose is a lovely rosy pink.   DO YOU DREAM IN VELVET? If you don’t already know about Lip Velvet, you simply must try it to believe it. It’s a velvet-smooth lip mousse with full pigment, true-matte color that goes on weightlessly and wears comfortably. Use the cushioned, multifunctional wand to line your lips or apply a one-swipe pass of color on the go. It’s that versatile – you can wear it on its own or with Lip Liner for a more defined look. Including the newest additions, Lip Velvet now comes in 14 shades. We truly believe Lip Velvet is an essential part of your ABH makeup bag, and these new colors ring in the holidays with ultimate glam. 

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If it’s true that good things come in small packages, then lip products from Anastasia Beverly Hills make the very best gifts. Whether it’s a lipstick, lip liner, lip gloss or complete gift set, these items are always a thoughtful-yet-affordable way to show a bestie or lover you’re thinking of them. If you’re not sure where to start, this gift guide is here to help. To make things even easier, our gift finder will point you toward the perfect present! Matte & Satin Lipstick  Classic lipstick is always an easy gift win, and our Matte & Satin Lipstick is everything your recipient would desire in a single, smooth swipe. Available in 24 stunning shades to power any look day or night, these lipsticks feature intense payoff and luscious wearability. The bullet tip design provides pro-level control and color distribution, so they can go from natural to glam faster than they can blow a kiss. Housed in a luxurious, gorgeous rose-gold component, it makes the perfect statement piece for a makeup bag or clutch. Lip Velvet ABH fans love the smooth finish of Lip Velvet lip mousse, because it offers effortlessly polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easily with a  cushioned wand that lines and applies for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – including four all-new shades for the holidays:  Cool Brown, Hush Rose, Blackberry and Pomegranate.  Lip Liner The best gifts show thoughtfulness in the details – and Lip Liner is all about the details. This full-pigment lip pencil shapes and contours with precision. The creamy, wax-based formula glides on and delivers a seamless finish that doesn’t feather and lasts long. It’s available in 22 shades that complement other ABH lip products for unlimited options. If you feel like being extra thoughtful, pair Lip Liner with our Sharpener to keep it on point and ready for use. Lip Gloss There may be no better way to catch the twinkling lights of the season than with the luminous shine of ABH’s many vanilla-scented lip glosses. Classic Lip Gloss delivers warm, peachy neutrals in 20 shades. Our Cosmic Collection Lip Gloss adds another five uniquely out-of-this-world colors. And for clear shine without tint, Crystal Gloss glazes on a stunningly reflective look in seconds. All ABH Lip Glosses feature flat, paddle-shaped applicators that glide with ease and precision for the right amount of brilliance every time. Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits, like Velvet Lip Duo and Sparkle Gloss Duo. These products are twice as nice when wrapped up and presented!   Shop The 2024 ABH Gift Guide: Lip →

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re someone who takes pride in being on trend and of the moment, this article is for you. We see you as the quintessential “It Girl” or “It Boy.” The spotlight always seems to find you, and you want your signature look to be ready to meet it. With these five essential ABH items in your makeup bag, you’ll never miss your chance to shine. SPICE FOR THE SPOTLIGHT Spice Mini Eyeshadow Palette The new Spice Mini Eyeshadow Palette is sure to be an essential staple in your bag. It features nine full-pigment shades that range from warm-toned neutrals and brilliant golds, with just a little sparkle to delight your admirers and followers. These five matte shades and four metallics are great for creating versatile everyday looks. The talc-free formula is easy to apply and offers buildable, blendable intensity and dimension. The compact-sized case (with mirror inside!) is luxuriously packaged and ready for its own star moment. EYES ON THE PRIZE Lash Sculpt® Lengthening & Volumizing Mascara Keeping with the eyes for a moment, let’s talk about how to do gorgeous, glamorous lashes – the kind you’d always dreamed of before you made it big. The secret to your success inside Lash Sculpt® Lengthening & Volumizing Mascara is a formula packed with biotin, collagen and peptides. Together, they sculpt and lengthen your lashes for extreme volume and a healthy-looking appearance. They may look like extension-effect lashes, but they’re truly yours. What a performance! FOR UNDER THE LIGHTS Glow Seeker Highlighter When it’s paparazzi time, you’ll be glad Glow Seeker Highlighter flatters your skin tone with the perfect combination of a smooth finish and lit-from-within radiance. The unique hybrid baked powder/gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It wears like a second skin, and it can be used on the face, body, eyes and lips. Now available in four shades, including new Ethereal and Enchanted to go with the Sun Idol and Pearl tones you know and love. KEEP BALM AND CARRY ON Beauty Balm Serum Boosted Skin Tint For maintaining your star aura, we recommend this first-of-its-kind skincare/makeup hybrid. It delivers sheer-to-light coverage with a natural glowy finish – while also moisturizing, restoring and protecting your skin. Beauty Balm features HA+ technology powered by eight skin-loving ingredients to plump fine lines and smooth out wrinkles. It also feels great, with a luxuriously silky texture that’s weightless and blends seamlessly.  SEND THEM A KISS Lip Velvet You’ll love the velvet-smooth finish of this lip mousse, because it offers effortless, always polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easy – the cushioned wand helps you line and apply for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – all perfect for blowing kisses from the red carpet. 

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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New Trend Alert: Soft Focus Makeup!  What is soft focus makeup?  The quest for a flawless, yet natural-looking complexion has led to the rise of soft focus makeup. Soft focus makeup uses hydrating formulas to create a glowing, smooth appearance that looks as if you're perpetually under the most flattering light. Perfect for those seeking a makeup look that's both understated and glamorous, soft focus makeup promises a flawless finish that's ideal for everyday wear. Join us as we delve deeper into what makes soft focus makeup a must-try trend. A FLAWLESS BASE BEAUTY BALM  Achieve the coveted soft focus complexion with Beauty Balm. This multitasking balm is designed to perfect the skin's appearance by providing lightweight, buildable coverage that blurs imperfections and evens out skin tone. Infused with hydrating ingredients and light-reflecting particles, Beauty Balm not only moisturizes but also casts a luminous look that mimics the soft glow of natural light on the skin. A PINCH OF COLOR NEW BLURRING SERUM BLUSH Embrace the essence of Soft Focus Summer with our latest drop, the new Blurring Serum Blush. This blush is a true multitasker, marrying the skin-loving benefits of a hydrating serum with the vivid, customizable color payoff of your favorite blush. As you blend it into your skin, the formula works its magic, smoothing over flaws and adding a touch of bouncy vitality to your complexion. It’s like a little dab of summer color in every application. For anyone who's a fan of that fresh-faced look, this blush is your new go-to for nailing the trend with ease and style. LUXE LIPS LIP VELVET Dive into the Soft Focus Summer trend with our new Lip Velvet shades, designed to give you that effortlessly chic, soft-focus lip look. This season, we're introducing four timeless shades: Pale Mauve, a light mauvey taupe; Rosey Mauve, a midtone rose; Softy, a soft pink nude; and Pink Sand, a nude peachy pink. These colors are timeless, yet absolutely on-trend for creating subtle, naturally beautiful lips perfect for any summer outing. Wear them solo for a touch of color or pair with a liner for a slightly bolder, yet still understated look. Each shade brings the soft, matte elegance that's essential for the Soft Focus Summer aesthetic, providing full-pigment color and a comfortable, long-lasting finish.

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