PASSION. DETERMINATION. SUCCESS.
From the founder of the billion-dollar brand Anastasia Beverly Hills, Anastasia’s inspiring story proves that with heart and hard work, anything is possible.
Coming October 28, 2025 – Now Available for Preorder
Discover The Story
About the Book
From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy.
An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later.
Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian, and Hailey Bieber. But beneath the glossy exterior, Anastasia’s path wasn’t easy.
In this powerful memoir, she shares her extraordinary journey, putting her Romanian values of hard work, persistence, and optimism to the test in Los Angeles, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on brows. Anastasia’s story serves as a powerful reminder that you can do anything you put your mind to so long as you are passionate and determined. As she says, "It's the love and effort we put into our pursuits and relationships that truly define our success."
Excerpts from Raising Brows
"People often ask me what the secret to achievement is. Of course, it has a lot to do with working hard, building authentic connections, striving for excellence in every pursuit, being determined, and always doing more than the job at hand. Principles by which I live. But it is also about something less tangible and more magical that begins when you cultivate a particular attitude that drives you forward. For me, it is an unshakeable belief that whispers in my ear from the minute I get up to when I go to sleep that says…you can do anything. I have always believed this, and it has been the foundation and heartbeat of all that I have accomplished."
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"The journey from an immigrant who didn’t speak English to the global success of Anastasia Beverly Hills today had many twists and turns, of extreme joy and difficulty. That is why I am writing this book. Not to tell you how to build an eyebrow or beauty company of your own, but to share everything I’ve learned about success in business and in life, so that your own path to success will be as smooth as possible. I’m sharing my story to inspire and encourage you to listen to yourself and your dreams, to tune into your instinct and belief to create a life full of wonder and accomplishment, whatever those things mean for you. I believe everyone has a special contribution to make to the world around them. Maybe you already know what that ability is, and you have a dream in mind but you’re lacking the courage to act on it. Or maybe you’re still figuring it out. Either way, I want to help you find and unlock it. I believe you can."
Words from Beloved Friends
“Whenever I’m speaking to any group about what it takes to be successful, I always lead with Anastasia’s story. She embodies self-empowerment, taking a skill she had a passion for, shaping brows, and turning it into a full-blown empire. I’ve proudly watched her relentless work ethic in building a whole brow movement. The world’s current obsession with brows started with her. She is the Queen-mother!” via People Magazine
“I’ve known Anastasia for years and she’s always so generous with her time and energy - she’s a true inspiration and always so supportive of other women and their businesses. She’s had an incredible career and 25 years is a milestone to be celebrated. Wishing Anastasia continued success for the next 25 years!” via People Magazine
"Anastasia is truly a pioneer; she came to this country without any connections and has left an indelible mark on the industry. It took an incredible amount of grit, determination, and sheer willpower to become the successful entrepreneur she is today. I’m honored to call her a friend and celebrate all her accomplishments.” via People Magazine