The look of effortless perfection. So flawless, so beautiful … and surprisingly, so easy to achieve! Anastasia Beverly Hills makes it possible with these products, including our new Impeccable Blurring Second-Skin Matte Foundation and Impeccable Setting Spray. Here’s how we do it.  STEP 1: THE FACE Apply Impeccable Blurring Second-Skin Matte Foundation in your shade with A30 Pro Brush to create a perfect complexion (our model is wearing shade 4WO). Use Magic Touch Concealer in your shade to brighten and conceal (shade 10 shown). Add warmth and definition with Cream Bronzer (Terracotta shade shown), then add radiance and a healthy-looking glow with Blurring Serum Blush (Peachy shade shown). Set and smooth face makeup with Loose Setting Powder (Deep Peach shade shown). Finally, blend and set with Impeccable Setting Spray to create a lived-in, second-skin effect that lasts.  STEP 2: THE BROWS Add color, volume and natural-looking fullness with Volumizing Tinted Brow Gel (model is wearing shade Dark Brown). If necessary, add extra definition (and hair-like detail to those sparse areas) with Brow Wiz®. Then be sure to lift and lock those brows in place for the evening with Brow Freeze® Gel. STEP 3: THE EYES We’ll diffuse and define the eyes – and add just a hint of glam – with shades from the Soft Glam Eyeshadow Palette (model is wearing shades Rustic and Cyprus Umber). Then finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-long, hyper-volume lashes.  STEP 4: THE LIPS One last step before heading out! Sculpt and shape your pout with Lip Liner; (model is wearing Deep Taupe shade). Then fill and define with Satin Lipstick (Praline shade shown). Your look of effortless perfection is complete!

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A new year traditionally means a fresh start to all things – so why not mark New Year’s Eve with a fresh look? Step into 2025 effortlessly with a radiant glow to welcome all that is to come. Here’s exactly what you need to get this look from Anastasia Beverly Hills.   Step 1: The Face Start by applying Luminous Foundation in your natural shade with A30 Pro Brush to create a perfect complexion. Highlight and brighten where desired – and conceal where necessary – with Magic Touch Concealer. Then let’s create definition and add warmth with Cream Bronzer (model shown wearing shade Terracotta). Add a touch of sun-kissed color with Stick Blush (Peach Caramel shade shown). Finally, highlight with Glow Seeker Highlighter (Sun Idol shade shown).   Step 2: The Brows Here we want to keep it fresh and simple - almost a no-makeup makeup look. Outline, fill and detail brows with Brow Definer in your natural shade. Set color and brows in place with Clear Brow Gel.             Step 3: The Eyes Let’s create an optimistic, “been on holiday” look by adding some sun-kissed color all over the eyelids with Cream Bronzer (Terracotta shade shown). Highlight with Glow Seeker Highlighter (Sun Idol shade shown) at the inner corner and brow bone. Finish the look with Lash Sculpt Lengthening & Volumizing Mascara.   Step 4: The Lips To complete this look, line and shape the lips with a warm, natural look starting with Lip Liner (Dusty Rose shade shown). Fill in color with Matte & Satin Lipstick (Sun Baked matte shade shown). Add a glass-like, high-shine finish with Crystal Gloss. Now you’re ready to greet 2025 with the freshest glow!

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Traditionally, New Year’s Eve is the most glamorous of holidays – a time if ever there was one for formal evening wear and dramatic looks. But after a busy holiday, maybe you feel like dialing down the drama. If so, we suggest a softer approach – a look of quiet confidence and effortless glam. Here’s what you need to get this look from Anastasia Beverly Hills.    STEP 1: THE FACE We’ll start with a light coverage of Beauty Balm Serum Boosted Skin Tint for glowy skin, then use Magic Touch Concealer as needed to correct and conceal. Create definition and add warmth with Cream Bronzer (model shown wearing Golden Tan shade). The next detail: adding a bright flush of color with Blurring Serum Blush (Guava shade shown). To complete this step, highlight with Glow Seeker Highlighter (Enchanted shade shown).   STEP 2: THE BROWS You’ll want your brows looking effortlessly perfect for the night, so use Brow Definer in your natural shade to outline, fill and detail as necessary. Then lift and lock them in place until well after midnight with Brow Freeze® Gel.       STEP 3: THE EYES Now we can dial up the drama of our soft glam look. Accentuate your eyes with our glam-to-go Sugar Mini Eyeshadow Palette. Apply Liquid Liner to line, define and draw attention (Black shade shown). Finally, finish this step with glorious Lash Sculpt Lengthening & Volumizing Mascara for extension-effect lashes. STEP 4: THE LIPS You know lips will be a focus as the clock strikes 12, so let’s glam those up too! First, line and shape with Lip Liner (Mocha shade shown). Fill in color with velvet-smooth Lip Velvet (Softy shade shown). Finish with the glass-like shine of Crystal Gloss and you’ll have a look sure to capture attention!

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Time for inspiration and magic. So naturally we find ourselves enchanted by those looks that go beyond the everyday and reach the levels of fabulous and fantastic. Here is a look we think is simply divine - and here’s how to do it. Step 1: The Face Start with a perfect base for your glamorous holiday moment. On clean and prepped skin, start with Luminous Foundation to smooth your complexion and balance skin tone. Once you’ve built up your desired coverage, go in with Magic Touch Concealer for easy, extra coverage on blemishes, redness, dark spots, under eye circles, and other concerns. Just a touch is all you need! Step 2: The Brows Create natural-looking brows by adding extra definition and hair-like detail as necessary with Brow Wiz®. Then lift and lock brows in place for the evening with Brow Freeze® extreme hold styling wax. Step 3: The Eyes Enhance your eyes with bold color and sparkling shine using shades from the Fall Romance Eyeshadow Palette; our model is wearing shades Leather at the crease, dazzling Divine on the lid and lower lash line, Moonlight on the inner eye corner, and Crimson on the outer corner and lower lash line. Use Lash Sculpt Lengthening & Volumizing Mascara for high-impact lashes that make your eyes stand out. Step 4: The Lips Shape the lips with Lip Liner for a defined and fuller-looking pout; our model is wearing shade Cool Brown. A touch of Matte & Satin Lipstick completes the look; here we’ve used the matte shade Warm Taupe. 

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Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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Shopping for a Secret Santa gift? Or just trying to stick to a budget? We understand completely – and so we’ve organized these best sellers by price levels to help you find the perfect gift. And if you don’t find it here, be sure to check out the gift finder! GIFTS UNDER $30 You don’t have to spend a lot to get a lot, especially with gift sets like these: Frozen & Fuller Looking Brow Trio: three must-have minis for long-lasting, fuller-looking brows. Lifted & Defined Brow Duo: for creating detailed brows with a feathered effect. Lash Sculpt Lengthening & Volumizing Mascara: sculpted, extension-effect lashes are here! Velvet Lip Duo: for defined, velvet-smooth lips that are comfortable to wear every day. Blushed Lip Kit: an essential duo for rosy cheeks and glossy lips. Sparkle Gloss Duo: two of our one-swipe, vanilla-scented glosses with explosive shine. GIFTS UNDER $40 There’s much to explore at this mid-range price point; here are some of our most-popular suggestions: Sculpted Brow & Lash Duo: two must-have items for sculpted brows and lashes. Mini Sultry Kit: a perfect pairing of mascara and palette for sultry, smoky eyes. Blushed Lip & Cheek Duo: go-to essentials for a fresh, soft-focus blushed look. Velvet Lip Duo: for beautiful, velvet-smooth lips comfortable enough to wear every day. Tinted Lip Gloss Trio: three of our irresistible one-swipe, vanilla-scented tinted glosses. Glow Seeker Highlighter: powder for a smooth finish and lit-from-within radiance.  GIFTS UNDER $50 Check out these beautiful options available for less than half a benjamin: Mini Modern Renaissance Kit: the perfect glam trio for brows, eyes and lips.  Soft Glam Eyeshadow Palette: an everyday palette of neutrals for day-to-night looks. Blushed Lip Set: the ultimate set for creating defined, long-lasting rosy lips. Beauty Balm Serum Boosted Skin Tint: skincare/makeup hybrid for glowy skin. GIFTS UNDER $100 Palettes are great gifts because of the variety of looks they make possible. Here are some of our favorites: Cosmos Eyeshadow Palette: 12 shades of reflective metallics and void-deep neutrals inspired by sparkling, star-filled galaxies. Fall Romance Deluxe Trio: a romantic treat for the eyes and lips of someone special, with jewel-toned metallics and rich neutrals. NORVINA® Pro Pigment Palette Vol. 5: professional-grade artistry for face and body, with a lovely summer lilac color story. Rose Metals Palette: a range of rich mattes to high-reflect metallics, each infused with ultra-glam confidence.

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re someone who takes pride in being on trend and of the moment, this article is for you. We see you as the quintessential “It Girl” or “It Boy.” The spotlight always seems to find you, and you want your signature look to be ready to meet it. With these five essential ABH items in your makeup bag, you’ll never miss your chance to shine. SPICE FOR THE SPOTLIGHT Spice Mini Eyeshadow Palette The new Spice Mini Eyeshadow Palette is sure to be an essential staple in your bag. It features nine full-pigment shades that range from warm-toned neutrals and brilliant golds, with just a little sparkle to delight your admirers and followers. These five matte shades and four metallics are great for creating versatile everyday looks. The talc-free formula is easy to apply and offers buildable, blendable intensity and dimension. The compact-sized case (with mirror inside!) is luxuriously packaged and ready for its own star moment. EYES ON THE PRIZE Lash Sculpt® Lengthening & Volumizing Mascara Keeping with the eyes for a moment, let’s talk about how to do gorgeous, glamorous lashes – the kind you’d always dreamed of before you made it big. The secret to your success inside Lash Sculpt® Lengthening & Volumizing Mascara is a formula packed with biotin, collagen and peptides. Together, they sculpt and lengthen your lashes for extreme volume and a healthy-looking appearance. They may look like extension-effect lashes, but they’re truly yours. What a performance! FOR UNDER THE LIGHTS Glow Seeker Highlighter When it’s paparazzi time, you’ll be glad Glow Seeker Highlighter flatters your skin tone with the perfect combination of a smooth finish and lit-from-within radiance. The unique hybrid baked powder/gel formula delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder. It wears like a second skin, and it can be used on the face, body, eyes and lips. Now available in four shades, including new Ethereal and Enchanted to go with the Sun Idol and Pearl tones you know and love. KEEP BALM AND CARRY ON Beauty Balm Serum Boosted Skin Tint For maintaining your star aura, we recommend this first-of-its-kind skincare/makeup hybrid. It delivers sheer-to-light coverage with a natural glowy finish – while also moisturizing, restoring and protecting your skin. Beauty Balm features HA+ technology powered by eight skin-loving ingredients to plump fine lines and smooth out wrinkles. It also feels great, with a luxuriously silky texture that’s weightless and blends seamlessly.  SEND THEM A KISS Lip Velvet You’ll love the velvet-smooth finish of this lip mousse, because it offers effortless, always polished looks with full-pigment, true-matte color. It’s weightless and comfortable to wear, allowing movement without feeling heavy or dry. It also goes on easy – the cushioned wand helps you line and apply for one-swipe, on-the-go color. Lip Velvet is available in 14 shades from soft, subtle nudes to warm and inviting browns, reds and pinks – all perfect for blowing kisses from the red carpet. 

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