The fluffy brow trend is hot! We’re talking full, natural-looking eyebrows that are bushy and beautiful, soft and feathery. Unlike other brow styles that emphasize precision and definition, fluffy brows embrace a relaxed, undone aesthetic – a slightly unkempt look with individual hairs brushed upward. The overall shape tends to be more horizontal rather than highly arched, enhancing the natural growth pattern of your eyebrows.
This trend offers a youthful and effortless look, softening your features and adding a natural, relaxed vibe. It has gained popularity thanks to beauty icons and celebrities like Cara Delevingne, Lily Collins, Zendaya, and Emilia Clarke, who have all embraced the fluffy brow look.
Follow this step-by-step guide to achieve fluffy brows that will turn heads.
Step 1: Fill In Your Brows
Select brow products that match your natural color. Brow Wiz® or DIPBROW® Pomade are excellent choices for creating fuller brows effortlessly. Fill in sparse areas with short, feathery strokes, starting from the inner corner and moving towards the tail.
Step 2: Fluff Up Your Brows
For added dimension, apply a tinted brow gel like Tinted Brow Gel to set your brows and enhance color. Remember, less is more for a natural look—focus on light, hair-like strokes for a softer finish.
Step 3: Maintain Your Brows
Maintaining fluffy brows is simpler than you might think. With a proper care routine, touch-up techniques, and a few tips, you can enjoy long-lasting, statement-making brows. Cleanse your brows daily with a mild cleanser or brow shampoo to remove dirt, oil and product buildup. Carry a brow pencil for touchups when you need them. And always remove makeup and cleanse your brows thoroughly before bed to promote healthy growth.