“Beauty Balm is the introduction to the future of skincare for ABH. I wanted to create something that bridges the gap between ABH and the clean customer, the intent is to welcome that customer while still being ourselves. Beauty Balm is not a stick foundation; it is literally tinted skin care in a stick for the first time ever. It has all the same attributes as a BB cream, while being in a stick form that makes it super easy to apply at home or on-the-go. Think of it like a skincare-makeup hybrid, it is a treatment product that happens to be tinted. It’s the easiest, simplest makeup that makes you look great in two seconds. The portable component really caters to quick and easy application. You can literally apply it in the car, it’s that easy. You just apply it directly to skin and blend with fingertips, it’s like applying skincare, no brush required. It gives you a natural, fresh-faced look, truly the perfect ‘no makeup makeup’ product. I can’t wait for you to try it.” -  CLAUDIA SOARE ABH President

Discover Anastasia Beverly Hills collection of foundation, concealer and bronzers that enhance your natural beauty. From everyday medium coverage foundation for a luminous finish without masking skin’s natural radiance our lineup contains everything you need for a flawless complexion.