Does the new year have you wanting to try on a new look? Or maybe your resolution is more about getting back into a better routine? Either way, it’s a good time to look at your brow care the past year, and how to improve for the next! With that in mind, we’ve put together this handy quick-tip guide. Use it as a checklist to make sure you have the right products and you’re taking the right steps. At Anastasia Beverly Hills, we want everyone to have beautiful brows! Feathered Brows Ideal for: Sparse to full brows; light-colored and patchy brows Suitable for: All skill levels You’ll need: Volumizing Tinted Brow Gel, Brow Pen, Brow Freeze® Gel You might want: Brow Wiz®, Pro Pencil, Brush 20 It’s easy to create delightfully full-and-fluffy eyebrows in seconds when you know how. First, use Volumizing Tinted Brow Gel to create instant color and fullness. Next, add definition using Brow Pen to create hair-like strokes in patchy areas. Finally, lock your brows in place with Brow Freeze® Gel. If you want extra definition, reach for Brow Wiz® to further detail and define. Next, highlight your brow bone and define your shape with Pro Pencil. Blend with Brush 20 for a natural finish.  Ombre Brows Ideal for: Sparse to full brows Suitable for: All skill levels Get: Brow Freeze®, Brow Powder Duo, Brush 7B, Clear Brow Gel Extras: Highlighting Duo Pencil, Brush 20, Brow Pen For brows with a natural-looking gradient effect, we’ll naturally need to add a little color. So here, we’ll start with Brow Freeze® to shape and prep our brows to hold powder. Then, we’ll apply the deeper shade of Brow Powder Duo with Brush 7B to the highest point of the brow, working toward the end and blending as we go. Apply the lighter shade to the front of the brow and voila – instant ombre! Clear Brow Gel sets the brows and color. Next, highlight your brow bone and define your shape with Highlighting Duo Pencil. Blend with Brush 20 for a natural finish.    Sculpted Brows Ideal for: Sparse to full brows Suitable for: Intermediate (a little tricky for beginners) Get: Brow Freeze®, Brow Powder Duo, Brush 7B, DIPBROW® Pomade, Brush 12 Extras: Pro Pencil, Brush 20, Brow Pen For ultimate shape and definition with impact, sculpted brows are the way to go. The first steps are the same as for ombre brows – shape and prep with Brow Freeze®, shade with Brow Powder Duo – but we’ll finish with DIPBROW® Pomade for extreme definition and superior hold. Brush 12 is the brush of choice for applying this pomade. For highlighting and filling sparse areas, you want Pro Pencil, Brush 20 and Brow Pen in your makeup bag.   Laminated Brows Ideal for: Medium-sparse to full brows; unruly and coarse brow hair Suitable for: A little tricky for beginners Get: Brow Powder Duo, Brush 7B, Brow Pen, Brow Freeze® Gel Extras: Brow Powder Duo, Brow Primer, Pro Pencil Even with the calendar flipping to 2025, laminated brows are still a hot trend. To achieve this look – while taming uncooperative brow hairs at the same time – here’s what you need to know. First, softly fill and define your brows with Brow Powder Duo. (Applying Brow Primer as a first step is a good idea; it will help the powder adhere better.) Next, we add hair-like strokes in sparse areas with Brow Pen. Finally, lift and lock those brows with Brow Freeze® Gel, using the side of the applicator to lay brow hairs flat seamlessly. For highlighting and extra definition, add Pro Pencil to your routine before applying the holding gel.

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Do you have “barely there” brows? With fine or sparse hair, almost like peach fuzz? If you’re after glorious volume and fuller-looking brows, we’re here to help. Just follow these three easy steps and we’ll show you how to do it! Step 1 Let’s start by giving those fine brow hairs some depth and color. First, apply a small amount of Brow Primer across your brow. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 2 Next, for sparse areas, we’ll use DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of this product using Brush 12, moving the brush from side to side so you don’t pick up too much. Then apply hair-like strokes to sparse areas in your brow. Start at the highest point in your brow, then work toward the end. Use the remaining product on your brush to fill in the front of the brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 3 Finally, we’ll lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a nice-looking feathered effect for your brows.

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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Anastasia Beverly Hills understands the importance of impeccably groomed eyebrows; it’s how we made our name! So we know that well-defined, sculpted eyebrows can not only frame your face and enhance your features, they can also add a touch of elegance and sophistication to your style - while giving you a boost of world-beating confidence! But here’s a little secret: you don’t have to be Anastasia herself to achieve the perfect sculpted eyebrow with ultimate definition and shape. It’s something you can do at home - and this guide will show you how. STEP 1: PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo Next, softly define and fill them in using Brow Powder Duo. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow and the deeper shade from the highest point of the brow (arch) to the end of the brow.  If you’re going for the natural-looking ombre, apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. For best results, we recommend Brush 7B. It’s a dual-ended tool with a brush for creating precise hairlike strokes and a spoolie for blending to achieve a soft, natural-looking finish.  STEP 3: DETAIL DIPBROW® Pomade DIPBROW® Pomade is the key to this final step. This long-lasting, professional quality product is super-versatile in application and can help you achieve everything from natural-looking hair-like to texture to more bold and dramatic looks. Here, you’re going to add hair-like strokes and definition starting at the top of your brow, working in the direction of your natural hair growth. Blend as you go for a natural finish. Use Brush 12 for best results.  As an additional step, use Pro Pencil to achieve greater definition and highlight the brow bone for a lifted effect. Apply at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes.

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Anastasia Beverly Hills was founded on the belief that everyone can achieve the eyebrows they were meant to have. If you have sparse brows or oily skin, this step-by-step guide will show you how to achieve long-lasting, perfect brows that won’t budge.  STEP 1: FILL DIPBROW® Pomade First, let’s outline and fill in those brows. Using light pressure, start by applying DIPBROW® Pomade at the highest point of the brow, then work toward the end of the brow. Apply hair-like strokes in sparse areas throughout. Blend as you go for a natural finish. We recommend using Brush 12 for best results; it has a thin, angled brush that allows for precise application to achieve natural-looking texture and detail. STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas.  If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasker that can conceal stray hairs. It has a powder-like, matte finish that makes it ideal for oily skin. STEP 3: FINISH Brow Freeze Gel Finally, let’s lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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