WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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Welcome to Anastasia Beverly Hills! If you're aiming for perfect brows, you're in the right place. This guide will walk you through the essentials of how to do your eyebrow makeup. Whether you prefer a natural look or something more dramatic, this step-by-step routine will help you achieve flawless results.  Finding Your Brow Shape  Anastasia’s Golden Ratio® method helps determine the ideal brow shape for your face, to enhance your facial features and give you a balanced appearance. To determine your ideal brow shape, follow this three step process. First, determine the beginning of your brow. Start by aligning your pencil or brush vertically from the center of the nostril upward. Mark the starting point of your brow.  Next, find where your brow should end. Place your pencil on the bottom outside corner of the nostril and align it with the outside corner of the eye. Mark the ending point of the brow.  Finally, determine the highest point of your brow (arch). Looking straight ahead, place your pencil on the center of the tip of your nose, align it with the center of your iris and mark the arch of the brow.  Step 1: Fill In Your Brows Brow Definer Start by brushing your brows with the spoolie brush to groom them and ensure all hairs are in place. Using the flat side of Brow Definer, outline the shape of the brow. Next, use the medium side to fill in. Use the fine-tip to create hair-like strokes in sparse areas. Blend with the spoolie brush. Step 2: Set Your Brows Clear Brow Gel Use Clear Brow Gel to keep your brows in place all day. This colorless, lightweight gel holds your brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Want More Dimension? Brow Powder Duo Once you’ve got the basics down, you can explore and experiment! For example, to create brows with a natural-looking ombre effect, fill using one of our two-shade Brow Powder Duo products. Or use an eyebrow stencil to help create the perfect brow shape every time. Practice with different products to find what works best for you. With ABH's range of best-in-industry brow products, you can achieve your desired brow look with confidence.

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Ombré brows have taken the beauty world by storm! This trendy eyebrow look features a subtle gradient effect, starting with a lighter shade at the front of the brow, darkening toward the end of the brow. This effect lends a natural appearance to your brows, as traditional brow makeup often creates a more uniform look. The result is a softer, more blended look that complements your facial features. So how can you achieve this natural-looking ombré effect? ABH is here to help you create your perfect brow. STEP 1: PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo Softly fill and define brows using our two-shade Brow Powder Duo and Brush 7B. Apply the lighter shade to the beginning of each brow (above your nose) and the deeper shade from the arch to the end. Blend as you go using the spoolie brush for a soft, natural-looking finish. STEP 3: FINISH Clear Brow Gel At this point your brows should have a nice ombré effect from lighter to deeper. If you want to highlight and define your brow, grab a Highlighting Duo Pencil. Apply the shimmer end from the arch to the end, then apply the matte end to the whole brow working from beginning to end. Blend with Brush 20. Finally set your brows and their now-perfect color with Clear Brow Gel. This will hold your brow hairs in place all day and prevent smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Voila!

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The radiant, glowy “glazed donut” makeup trend blew up on social media after models and influencers made it popular all over the world. It’s characterized by smooth, even-toned skin with a hint of sun-kissed brightness in the cheeks. This look is especially great for those with dry skin who can benefit from a little skincare pampering, or anyone wanting a minimal, no-brush makeup style. To get it, just follow these three steps and product recommendations from Anastasia Beverly Hills.  STEP 1: PERFECT Beauty Balm Serum Boosted Skin Tint To start, let’s boost your complexion and even out your skin tone with Beauty Balm Serum Boosted Skin Tint. Packed with eight skin-loving ingredients, this serum imparts a healthy-looking glow and leaves a barely-there finish. Apply it directly to bare skin, starting in the center of your face and working outwards. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot or two directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add a third dot if you want more intensity, or layer two shades to create a custom effect. STEP 3: GLOW Hydrating Oil Finally, let’s nourish your skin and add some luminosity at the same time with Hydrating Oil, formulated from a blend of antioxidant-rich botanical extracts. Using the dropper, apply to the skin where needed, then buff and blend using your fingertips. Hydrating Oil is also a great addition to your twice-daily skincare routine, keeping your face and neck looking healthy, hydrated and supple. COMPLETE THE LOOK Lip Gloss This look is all about “no makeup makeup,” so we’ll complete it with products that complement your natural appearance. For example, our Lip Gloss can be worn over your bare lips to let your natural color shine through. And we wouldn’t be Anastasia Beverly Hills if we didn’t mention eyebrows. Here, we recommend Clear Brow Gel to set and shape your brows in place with a fuller-looking, polished finish.

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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