Are you aiming for natural-looking brows that enhance your features effortlessly? With Anastasia Beverly Hills, achieving the perfect natural brow look is simpler than ever. Just follow this how-to guide to shape and fill your brows flawlessly!  Step 1: Fill And Detail Your brows For natural-looking brows, choose a Brow Wiz® shade that matches your natural color. Apply it with light, feathery strokes to fill in sparse areas and define your brow’s shape. Start at the inner corner, working towards the tail, following the natural hair direction. Avoid applying too much product at once to prevent a heavy look. Blend with a spoolie brush for a seamless finish. If your brow has more sparse areas, use Brow Definer to fill in and give those brows more definition. Highlighting Duo Pencil is also a good choice for this if you want to put more emphasis on facial features and the shape of your brow bone. Step 2: Set Your Brows  Clear Brow Gel tames unruly hairs and provides a natural-looking hold. A few swipes keep your brows in place without feeling stiff. Used alone or as a finishing topcoat, this lightweight gel dries without leaving residue behind, giving brows a healthy, fuller-looking appearance and polished finish. Step 3: Maintain Your Brows  Good maintenance is essential for keeping your brows looking natural! Avoid over-plucking; remove only those stray hairs outside your natural brow shape. And if you have sparse brows, consider using Brow Genius® Conditioning Brow Serum. It has natural ingredients like biotin and peptides that help protect and nourish your brow hairs.

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If you have dry skin, you might have been frustrated in the past with getting brow pencils to grip to the skin and leave a mark. But Anastasia Beverly Hills is here to help! These tips will help you work with the skin you have to create brows you love. Step 1 Start by outlining the shape of your brow with Brow Wiz®, our award-winning eyebrow pencil. Then, apply hair-like strokes in sparse areas where needed. Blend with the spoolie brush for a natural-looking finish. Brow Wiz® features a wax pigment formula that glides on smooth and easy over dry skin, creating a buildable base for the next step. Step 2 Next, highlight and define your brow using Highlighting Duo Pencil. For the most natural look, apply the shimmer pencil tip first, from the arch of the brow to the end. Then apply the matte tip from the beginning of the brow to the end. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions. Blend with the spoolie end of Brush 20 for that natural-looking finish.  Step 3 Description: Finally, apply Clear Brow Gel in short, upward motions – about 5 to 6 times for each brow – to set color and hold hairs in place for a clean, polished finish. Plus, you’ll be glad to know Clear Brow Gel includes soothing chamomile as an ingredient to condition your brows!

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Do you have coarse, curly or wiry brows? If so, then this tutorial is for you! Anastasia Beverly Hills is here to show you how to tame and groom unruly hairs – so you get the perfect brows you’ve always wanted.  Step 1 First, fill in any sparse areas in your brows with Brow Wiz®. This retractable eyebrow pencil is great for this purpose; just sketch in hair-like strokes where you need them. After applying your strokes, blend with the Brow Wiz® spoolie end for a natural-looking finish. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Use the long bristle comb to separate hair, then use the side of the applicator to tame particularly unruly hairs.

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Do your brows lack shape and definition? Maybe there’s just not a lot of there there to work with. But Anastasia believes everyone deserves perfect brows – and you are no exception. With this how-to, we’ll show you how to whip those sparse, shapeless brows into beautiful shape. Step 1 For best results with sparse and shapeless brows, our Eyebrow Stencils will help you achieve perfectly balanced, symmetrical results every time. There are five stencils in the set, so you’ll want to use Anastasia’s patented Golden Ratio® shaping technique to make sure you’re working with the right stencil for your face. Find the stencil you need, then apply Brow Primer to your brow to get ready for the next step. Step 2 Line up the stencil on the three points of the Golden Ratio, making sure the black bar is parallel to the ground. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Your brows should already be looking really good! But if you still have some sparse spots to take care of, grab some Brow Wiz®. This brow pencil is great for adding definition and detail. Starting at the highest point of your brow, sketch in hair-like strokes in the direction of your natural hair growth.  Work toward the end of your eyebrow, blending with the spoolie brush as you go for natural-looking results. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without leaving residue behind, giving brows a fuller-looking appearance. The last step: admire your dream brows!

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Some of us were born with sparse and shapeless brows, or brows with both light and dark areas. Some of us may be guilty of overtweezing a bit. And some of us have experienced hair loss due to hormonal changes, autoimmune disorders or simple aging. But all of us deserve brows that look great when we want them to! With these how-to hacks from Anastasia Beverly Hills, you can instantly add color, balance and definition to your patchy, undefined brows. Step 1 Start with DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of product, wiping off the excess before you begin. Apply hair-like strokes, focusing on sparse areas. Use light pressure and blend as you go with the spoolie. Step 2 Next, add extra definition with Brow Wiz®, our award-winning eyebrow pencil. Start at the arch – the highest point of the brow – and work toward the end. Blend with the spoolie brush for a natural-looking finish. Step 3 Finally, lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a natural-looking, feathered effect for the final finish.

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The holidays are a time for inspiration and magic. So naturally we find ourselves enchanted by those looks that go beyond the everyday and reach the levels of fabulous and fantastic. Here is a look we think is simply divine - and here’s how to do it. Step 1: The Face  Start with a perfect base for your glamorous holiday moment. On clean and prepped skin, start with Luminous Foundation to smooth your complexion and balance skin tone. Once you’ve built up your desired coverage, go in with Magic Touch Concealer for easy, extra coverage on blemishes, redness, dark spots, under eye circles, and other concerns. Just a touch is all you need! Step 2: The Brows Create natural-looking brows by adding extra definition and hair-like detail as necessary with Brow Wiz®. Then lift and lock brows in place for the evening with Brow Freeze® extreme hold styling wax. Step 3: The Eyes Enhance your eyes with bold color and sparkling shine using shades from the Fall Romance Eyeshadow Palette; our model is wearing shades Leather at the crease, dazzling Divine on the lid and lower lash line, Moonlight on the inner eye corner, and Crimson on the outer corner and lower lash line. Use Lash Sculpt Lengthening & Volumizing Mascara for high-impact lashes that make your eyes stand out. Step 4: The Lips Shape the lips with Lip Liner for a defined and fuller-looking pout; our model is wearing shade Cool Brown. A touch of Matte & Satin Lipstick completes the look; here we’ve used the matte shade Warm Taupe. 

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The holidays mean holiday parties, and holiday parties mean dressing up and putting on a show. So why not create a glamorous look that will capture all the twinkling lights and magic of the season? Here’s your complete wish list for going full glam with Anastasia Beverly Hills. Step 1: The Face Apply Luminous Foundation in your shade with A30 Pro Brush to create a perfect complexion; our model is wearing shade 220N. Use Magic Touch Concealer to highlight and brighten. Create definition with Cream Bronzer; we’ve used Golden Tan shade to add warmth. Add a healthy-looking holiday glow with Blurring Serum Blush; our model is wearing shade Hibiscus. Finally, highlight with Glow Seeker Highlighter – we’ve used shade Ethereal here. Step 2: The Brows Brush on color and volume with Volumizing Tinted Brow Gel – our model is wearing shade Soft Brown. Add extra definition and hair-like detail as necessary with Brow Wiz® – our model is wearing shade Medium Brown. Lift and lock brows in place for the evening with Brow Freeze® Gel. Step 3: The Eyes Accentuate the eyes using shades from Spice Mini Eyeshadow Palette; our model is wearing shades A1, A2 and B2. Line both upper and lower lash lines with Liquid Liner; we’ve used shade Navy Blue. Finish with Lash Sculpt Lengthening & Volumizing Mascara for ultra-lengthened, hyper-volumized lashes. Step 4: The Lips Line and shape the lips with Lip Liner; our model is wearing shade Dusty Rose. Fill in color with Lip Velvet; here we’ve used shade Hush Rose. Add a glass-like, high-shine finish with Crystal Gloss. 

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.  And no matter what your skill level, or whether your brows are sparse and over-tweezed, or shapeless and undefined, the ABH commitment is the same – we want you to achieve the brows you were meant to have! For perfect signature brows that make a statement, here are the steps to follow and the products to have. STEP 1: PREP & PRIME Brow Freeze® Start by shaping your brows in place with Brow Freeze® styling wax. Brush through the brow using upward continuous motions and gently pressing as the product sets. Press and sculpt unruly hairs into place so they lay flat. Pro tip: You’ll want to use only a small amount of Brow Freeze®, as a little goes a long way!  STEP 2: FILL Brow Powder Duo After your brows are set, the next step is to softly fill them in. For this, we recommend using Brow Powder Duo and Brush 7B. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade through the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend as you go with the spoolie brush for a soft, natural-looking finish.  STEP 3: DETAIL Brow Wiz® Now let’s add definition and detail using our Brow Wiz® eyebrow pencil. First, brush brow hairs in place using the spoolie brush. Using light pressure, apply hair-like strokes in sparse areas, working in the direction of hair growth. Add extra-definition and detail throughout the brow as desired. Blend as you go using the spoolie brush for a natural look.  STEP 4: HIGHLIGHT Pro Pencil If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. Here we’ll use it to achieve greater definition and highlight the brow bone for a lifted effect. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 5: FINISH Clear Brow Gel Finally, use Clear Brow Gel to keep your new signature brows in place all day. This colorless, lightweight gel holds brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look.

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Fluffy, fuller eyebrows are high on many wishlists. If they’re on yours, then wish no more: anyone can achieve this look by following these easy steps and using these ABH products. The key: following your natural brow shape and arch with super-fine lines that lend an understated, soft finish while adding extra dimension. Let’s get started and take flight. STEP 1: FILL Volumizing Tinted Brow Gel The process of creating lush feathered brows starts with Volumizing Tinted Brow Gel. This mousse-like gel goes on weightlessly as it coats each hair, yet remains buildable and blendable before setting. To add volume and color, use the gel brush’s long-bristle side. Start by applying at the highest point of the brow, then work towards the end. Apply the remaining product on the brush to the front of the brow, then blend throughout. For best results, let Volumizing Tinted Brow Gel dry for 20 seconds before blending or layering the product in step 2. STEP 2: DETAIL Brow Wiz® Now let’s add definition, depth and detail using our Brow Wiz® eyebrow pencil. Outline the shape of your eyebrow, starting at the highest point of the arch and working toward the end. Next, lightly sketch in the front of the brow. Apply hair-like strokes in sparse areas throughout the brow as needed, making sure to work in the direction of your hair growth. To complete this step, blend with the spoolie brush for a natural-looking finish. STEP 3: FINISH Brow Freeze® Gel Finally, let’s lift those brows for a nice feathered effect – and then lock them in place all day. Brow Freeze® Gel clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. Apply by using the long bristles to comb and separate hairs. Next, use the short bristle side to shape and sculpt hairs into place.     Learn More About Volumizing Tinted Brow Gel  → Shop Volumizing Tinted Brow Gel →

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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