Traditionally, New Year’s Eve is the most glamorous of holidays – a time if ever there was one for formal evening wear and dramatic looks. But after a busy holiday, maybe you feel like dialing down the drama. If so, we suggest a softer approach – a look of quiet confidence and effortless glam. Here’s what you need to get this look from Anastasia Beverly Hills.    STEP 1: THE FACE We’ll start with a light coverage of Beauty Balm Serum Boosted Skin Tint for glowy skin, then use Magic Touch Concealer as needed to correct and conceal. Create definition and add warmth with Cream Bronzer (model shown wearing Golden Tan shade). The next detail: adding a bright flush of color with Blurring Serum Blush (Guava shade shown). To complete this step, highlight with Glow Seeker Highlighter (Enchanted shade shown).   STEP 2: THE BROWS You’ll want your brows looking effortlessly perfect for the night, so use Brow Definer in your natural shade to outline, fill and detail as necessary. Then lift and lock them in place until well after midnight with Brow Freeze® Gel.       STEP 3: THE EYES Now we can dial up the drama of our soft glam look. Accentuate your eyes with our glam-to-go Sugar Mini Eyeshadow Palette. Apply Liquid Liner to line, define and draw attention (Black shade shown). Finally, finish this step with glorious Lash Sculpt Lengthening & Volumizing Mascara for extension-effect lashes. STEP 4: THE LIPS You know lips will be a focus as the clock strikes 12, so let’s glam those up too! First, line and shape with Lip Liner (Mocha shade shown). Fill in color with velvet-smooth Lip Velvet (Softy shade shown). Finish with the glass-like shine of Crystal Gloss and you’ll have a look sure to capture attention!

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A new year traditionally means a fresh start to all things – so why not mark New Year’s Eve with a fresh look? Step into 2025 effortlessly with a radiant glow to welcome all that is to come. Here’s exactly what you need to get this look from Anastasia Beverly Hills.   Step 1: The Face Start by applying Luminous Foundation in your natural shade with A30 Pro Brush to create a perfect complexion. Highlight and brighten where desired – and conceal where necessary – with Magic Touch Concealer. Then let’s create definition and add warmth with Cream Bronzer (model shown wearing shade Terracotta). Add a touch of sun-kissed color with Stick Blush (Peach Caramel shade shown). Finally, highlight with Glow Seeker Highlighter (Sun Idol shade shown).   Step 2: The Brows Here we want to keep it fresh and simple - almost a no-makeup makeup look. Outline, fill and detail brows with Brow Definer in your natural shade. Set color and brows in place with Clear Brow Gel.             Step 3: The Eyes Let’s create an optimistic, “been on holiday” look by adding some sun-kissed color all over the eyelids with Cream Bronzer (Terracotta shade shown). Highlight with Glow Seeker Highlighter (Sun Idol shade shown) at the inner corner and brow bone. Finish the look with Lash Sculpt Lengthening & Volumizing Mascara.   Step 4: The Lips To complete this look, line and shape the lips with a warm, natural look starting with Lip Liner (Dusty Rose shade shown). Fill in color with Matte & Satin Lipstick (Sun Baked matte shade shown). Add a glass-like, high-shine finish with Crystal Gloss. Now you’re ready to greet 2025 with the freshest glow!

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Brow Definer is an essential tool for creating natural-looking eyebrows. Whether you have sparse brows that need filling, or you want to define and shape them effortlessly on the go, this all-in-one eyebrow pencil is perfect for you! In this guide, we'll take you through the step-by-step process of using the Brow Definer to achieve flawless brows.   About Brow Definer Brow Definer has a triangular tip that lets you create both thin and thick strokes, providing full control over the shape and arch of your brows. So whether you prefer a natural or bold look, you can use Brow Definer to suit your style.  Another standout benefit of Brow Definer is its unique formula, with the perfect balance of wax and pigment. This formula mimics the appearance of real brow hairs for a soft, natural look. Combined with the precision of the triangular tip, Brow Definer allows you to fill in gaps and sparse areas with ease, giving your brows a fuller and more defined appearance. Brow Definer is meant to be your all-in-one, on-the-go, must-have essential for beautiful brows. And since it’s so easy to use, it’s especially suitable for beginners starting to work with eyebrow makeup. How To Use Brow Definer  Start by twisting out the pencil – about 1mm is all you need. This gives you maximum control of the pencil and helps avoid applying too much product. Using the flat side of Brow Definer’s triangular tip, outline the shape of the brow. Use light pressure when applying. Next, use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas throughout the brow, working in the direction of hair growth with light pressure. Blend as you go using the spoolie brush for a natural finish. After you’re done, we recommend Clear Brow Gel for flexible hold and a polished finish.   Pro Tips For Working With Brow Definer You can keep Brow Definer’s tip sharp by lightly swiping it on a piece of paper. Expose a small amount of product, then gently run the widest side of the pencil in an up-and-down motion on a flat sheet of paper. This will restore its shape and refresh the tip and sides. Pro tip: Brow Definer can also be used to line and shape your lips! Try shade Chocolate for delicious warmth and definition. 

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 Are you aiming for natural-looking brows that enhance your features effortlessly? With Anastasia Beverly Hills, achieving the perfect natural brow look is simpler than ever. Just follow this how-to guide to shape and fill your brows flawlessly!  Step 1: Fill And Detail Your brows For natural-looking brows, choose a Brow Wiz® shade that matches your natural color. Apply it with light, feathery strokes to fill in sparse areas and define your brow’s shape. Start at the inner corner, working towards the tail, following the natural hair direction. Avoid applying too much product at once to prevent a heavy look. Blend with a spoolie brush for a seamless finish. If your brow has more sparse areas, use Brow Definer to fill in and give those brows more definition. Highlighting Duo Pencil is also a good choice for this if you want to put more emphasis on facial features and the shape of your brow bone. Step 2: Set Your Brows  Clear Brow Gel tames unruly hairs and provides a natural-looking hold. A few swipes keep your brows in place without feeling stiff. Used alone or as a finishing topcoat, this lightweight gel dries without leaving residue behind, giving brows a healthy, fuller-looking appearance and polished finish. Step 3: Maintain Your Brows  Good maintenance is essential for keeping your brows looking natural! Avoid over-plucking; remove only those stray hairs outside your natural brow shape. And if you have sparse brows, consider using Brow Genius® Conditioning Brow Serum. It has natural ingredients like biotin and peptides that help protect and nourish your brow hairs.

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Do you have sparse brows, or downward growth that makes them difficult to style? It can be intimidating when you have eyebrows that won’t behave, but we’re here to help you fix them. Read on for the pro tips and products to get them into shape. Step 1 First, let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, we’ll use Brow Pen to address any remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 3 Finally, let’s lift and lock those brows with Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Apply using short, upward motions with firm-but-gentle pressure to keep those brows in place. 

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Of course, there’s absolutely nothing wrong with the light-colored brows nature gave you … but sometimes you might want them to be a little darker, deeper or more defined. This frames the face and draws attention to your beautiful eyes. We’re here to help you create the dream brows you desire. Step 1 Let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas, working in the direction of your hair growth. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, let’s add some gorgeous depth. Apply a darker-than-your-natural shade of Tinted Brow Gel in short, upward motions to set your brow in the color you want. Start at the arch of your brow and work toward the tail, then fill in the front of your brow using a small amount of product. This lightweight, full-pigment gel features light-reflecting pearls that add dimension to your new brows. Step 3 Finally, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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WHAT MAKES US FEEL POWERFUL, MAKES US FEEL BEAUTIFUL The partnership between Anastasia Beverly Hills x Susan G. Komen® is rich and rooted in empowering women everywhere.  We are allies, supporters, and believers that makeup can improve a patient’s emotional posture. The flick of an eyebrow pencil, a coat of mascara, a swipe of a lipstick—it’s all proof that what makes us feel powerful, makes us feel beautiful! OUR PILLARS: ARTISTRY Our collection of kits will help you create balanced, beautiful brows easily. We curated these kits for the ultimate ease of use, so you don’t have to worry about how your brows look all day long. OUR PILLARS: BEAUTY Each kit punctuates and highlights all the key features of your face – brows, lashes, cheeks and lips – helping you find balance and proportion with easy-to-apply formulas and finishes.  OUR PILLARS: HEART Each kit helps you feel your most confident and compassionate. With education about how to use each for the best results, our kits will help you feel powerful and beautiful every day.   Explore Our Partnership →

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Welcome to Anastasia Beverly Hills! If you're aiming for perfect brows, you're in the right place. This guide will walk you through the essentials of how to do your eyebrow makeup. Whether you prefer a natural look or something more dramatic, this step-by-step routine will help you achieve flawless results.  Finding Your Brow Shape  Anastasia’s Golden Ratio® method helps determine the ideal brow shape for your face, to enhance your facial features and give you a balanced appearance. To determine your ideal brow shape, follow this three step process. First, determine the beginning of your brow. Start by aligning your pencil or brush vertically from the center of the nostril upward. Mark the starting point of your brow.  Next, find where your brow should end. Place your pencil on the bottom outside corner of the nostril and align it with the outside corner of the eye. Mark the ending point of the brow.  Finally, determine the highest point of your brow (arch). Looking straight ahead, place your pencil on the center of the tip of your nose, align it with the center of your iris and mark the arch of the brow.  Step 1: Fill In Your Brows Brow Definer Start by brushing your brows with the spoolie brush to groom them and ensure all hairs are in place. Using the flat side of Brow Definer, outline the shape of the brow. Next, use the medium side to fill in. Use the fine-tip to create hair-like strokes in sparse areas. Blend with the spoolie brush. Step 2: Set Your Brows Clear Brow Gel Use Clear Brow Gel to keep your brows in place all day. This colorless, lightweight gel holds your brow hairs in place and prevents smudging or fading. Apply using short, upward motions and finish by gently blending any harsh lines with a spoolie brush for a seamless, natural look. Want More Dimension? Brow Powder Duo Once you’ve got the basics down, you can explore and experiment! For example, to create brows with a natural-looking ombre effect, fill using one of our two-shade Brow Powder Duo products. Or use an eyebrow stencil to help create the perfect brow shape every time. Practice with different products to find what works best for you. With ABH's range of best-in-industry brow products, you can achieve your desired brow look with confidence.

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Are you looking to achieve a dreamy-looking “cloud skin” complexion? The forecast says you’re in luck! It’s easy to create this soft, slightly matte, slightly radiant (and so on-trend) look at home. It’s great for all skin types – especially those with oily skin – and it goes with all makeup styles, from subtle to ultra-glam. All you need is to follow these steps and use these makeup products from Anastasia Beverly Hills. Here’s how to do it. STEP 1: PERFECT Magic Touch Concealer To start, use creamy Magic Touch Concealer to correct and brighten your skin to an even, luminous finish. Select the shade closest to your skin tone, then use the wand to apply dots to the forehead, cheeks, nose and chin. Also apply directly over blemishes, discoloration, or anywhere you need extra coverage. Blend using the A30 Pro Brush. STEP 2: RADIANCE Blurring Serum Blush Next, we’ll add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for creating the flushed-from-within effect that goes with this look. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: SET Loose Setting Powder To finish, we’ll use Loose Setting Powder to brighten and blur. This lightweight, silky powder sets makeup with the desired smooth, flawless matte finish you want. Apply using a makeup sponge or powder brush, lightly pressing in the areas you want to set. Be sure to focus on the T-zone from forehead down to nose and chin, and under the eyes. You’re looking for a bright, diffused effect to achieve this look. COMPLETE THE LOOK Lip Velvet Adding some velvet-smooth color and finish to your lips is a delicious way to complement your new “cloud skin” look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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